New Recruitment Reality: Put Your Marketing Hat On


Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Where’s my money? Millennials’ thoughts on banking.


I know what people think about us. Millennials just want everything handed to them. Instant gratification. And while that’s true in many ways, when you go by the numbers, we actually have a pretty good handle on our money situations. We saw our parents get burned in the stock market crash and we’ve vowed that…

Embrace the White Elephant


The MLB Oakland Athletics are one of the American League’s eight charter franchises. The club was founded in 1901 in Philadelphia, and since the 1905 World Series, the team has had an unlikely mascot. The team known most commonly as the A’s wears a white elephant on their sleeve. (Um, a big, slow, lumbering elephant? How…

What does health insurance mean to millennials?


By: A Millennial For many millennials, 26 is the next life-changing birthday after 21. Twenty-Six is when you get CUT OFF. Cut off from your parents’ cell phone plan? Perhaps. Cut off from your old college lifestyle? I would hope. Cut off from your parents’ health insurance? Without a doubt. As Account Director, Megan Jaffarian…

Making the Most of Your Agency Internship


Nowadays, it seems like just about every entry-level job requires a substantial amount of previous experience. As a college student, the best way to gain experience is to intern. And while internships aren’t always the easiest to obtain, applying for various internships—even ones that might not mirror your dream job or even be in your…

On the Bleeding Edge of Buzzwords in B2B


Calendarize. Diarize. Open the kimono. Deferred success. Air cover. Right-sizing. Buzzwords and jargon get a bad rap. And for the most part, it’s warranted. They’re overused, overly contrived, and often eye roll-worthy. The goal of advertising is to simplify a message to reach the point of utmost persuasive clarity. And that means keeping buzzwords to…

Reach the C-suite? Learn to swim with whales.

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Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

Investing in Mental Health: Why It’s Important for Your Business


May, or Mental Health Awareness month, might be over, but that doesn’t mean we have to end the conversation. I’m not going to drone on about what you can do to improve your mental health—you know what you need to do—I’m going to take it a step further and talk about mental health as an…

Why Terrible Data Makes Terrible Communications (and What to Do About It)


Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

The Old Millennial: Oxymoron or Opportunity?


We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…