Is Twitter Dead? Here’s What You Missed at #UpstateSocial16


This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.


The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Planning for Disaster. Or, When the Hurricane Hits


On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s


Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

The key to cutting energy consumption? Ask the Joneses.


It turns out energy conservation is still a pretty serious issue in 2016, one that’s gained traction over the years but still struggles to achieve widespread adoption and commitment. Countless programs from utilities, government organizations, and environmental groups have attempted to make it easier and more affordable for people to implement newer, more efficient technology….

3 Water Treatment Trends from WEFTEC 2016


While at the annual Water Environmental Federation Technical Exhibition and Conference (WEFTEC) this year, I had the amazing opportunity to meet with the editors whose publications keep engineers and plant decision-makers informed on the latest and greatest in water and wastewater treatment. I learned more than I ever thought possible about how industrial processors and…

What makes engineers tick?


It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Can B2B Marketing Ever Be As Hip As Hamilton?


History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Reaching the Elusive Engineer with Multichannel Marketing


If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

Want top talent? Treat prospects like top customers.


Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…