What the Business World Could Unlearn from Hollywood about Creating Good Content

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Correlation does not imply causation. Or, as Wikipedia says: if you notice a coinciding drop in both ice cream sales and drowning deaths and assume that ice cream causes drowning, odds are you’ve never heard of winter. In other words, just because two things happen at the same time, it doesn’t mean that one caused…

Live it and Share it – Bring your audience into your brand experience

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You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Employee Engagement: The next-level of recruitment strategy.

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The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Facebook Messenger: A Seamless Extension to Customer Service

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We all dread customer service, right? We search the depths of the Internet looking for a measly phone number only to be left wondering if we’re talking to a human or a machine. We find ourselves asking, “should I dial 1 for ABC or 2 for XYZ?” Getting our questions answered shouldn’t be this difficult—it’s…

Is Email Dead? Not Yet!

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Let’s face it. We all have email accounts, and we aren’t getting rid of them any time soon. It’s an old technology that’s been around for decades and hasn’t had much innovation. In fact, emails are still built the same way websites were built 20 years ago. While there has been some functionality added, it’s…

Why Predictive Analytics Are So Cool (and Powerful)

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“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Engaging Your Customers in a Fun Way on Social Media

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Social media is a powerful marketing tool. With over 1.7 Billion people on Facebook alone, you can nearly guarantee that your audience is there. Getting the most value out of your social media campaigns begins with determining your objective. Common objectives include: Driving traffic to your website Growing awareness of your brand or product Growing…

What B2B marketers can learn from the 3 Minute Thesis.

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In reading page one of my friend’s thesis on the “emerging elds of micro systems technology and nano technology” I quickly learned that PhD theses are the most boring documents in the world. That realization led me to an interesting article on a competition called the “Three Minute Thesis.” You see, in 2008, Queensland University…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16

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This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

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The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…