Don’t be that shallow B2B marketer.

Andrew Still

Attention spans are shrinking. Content is shrinking. Timelines are shrinking. You get the point. Everything is shrinking. So it’s easy to understand the rise of shallow B2B marketing. What is shallow marketing? It’s mindless, get-it-done-fast, follow-a-template, forget-the-audience marketing. Even if you object to it, it’s hard not to be guilty of creating shallow marketing in…

What’s behind every B2B decision? A real person.


Business folks are real people, too. There’s always a person or team behind the decision to sign a contract. And each individual has their particular demographic, psychographic, behavioral, and environmental attributes. You’ve got to carefully consider all parties involved. Each person has an educational background, a specific set of responsibilities, criteria they get evaluated and…

Why Social Advertising Is a Critical Piece of Your Marketing Plan


Most businesses understand the importance of an active social media presence. With so many users on social, their audience is there, ready to become aware, engage, visit the website, get great customer service and, (ideally), become loyal customers. While organic social media can be an effective marketing tool (with the right strategy and content), the…

Roberts’ Top 10 Blogs From 2016


‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Top 5s from Two Marketing Conferences – EventTech and &THEN


Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

What We Learned at Search School – SEO, SEM and More!


By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

UX and You


Didn’t make it to the BrainSnacks sessions at this year’s Roberts Holiday Party? Well, you’re in luck, because we’re here to catch you up on everything you missed. For the first of the three amazing presentations, one developer (Jordan) and one digital designer (Jessi) were asked to share their knowledge about UX. And we figured,…

7 tips to get you started on SlideShare


When entering the realm of social, many marketers are quick to focus on the big 3—Facebook, Twitter and LinkedIn—the star socialites. Often times they are quick to overlook the underutilized platform—SlideShare. Are you familiar? SlideShare, owned by LinkedIn, is the world’s largest community for sharing content in a slide or presentation format. With over 70…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better


Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…

What the Business World Could Unlearn from Hollywood about Creating Good Content


Correlation does not imply causation. Or, as Wikipedia says: if you notice a coinciding drop in both ice cream sales and drowning deaths and assume that ice cream causes drowning, odds are you’ve never heard of winter. In other words, just because two things happen at the same time, it doesn’t mean that one caused…