My keys to success: ignorance, persistence and dumb luck.


It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Advice to brand marketers: think like a kid again.


I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

3 Simple Tips to Hire (and Retain) Outstanding Millennial Talent


Stereotype: A widely held but fixed and oversimplified image or idea of a particular type of person or thing. To the outside world, Millennials have a sense of entitlement—they’re lazy, don’t want to work, and switch jobs regularly (according to LinkedIn, Millennials job-hop four times in the first decade after graduation). But for the majority…

The Art of 404


Have you ever mistyped a URL and found yourself on something far different from what you were expecting? If you’re anything like me, this is a daily occurrence. You may end up on a humorous comic, a cute picture of a baby animal, or even an interactive game. These pages that cannot be found are…

2017 B2B Marketing Predictions: Where Are They Now?


It feels like just yesterday we were closing out on 2016, toasting the ball drop and making improbable resolutions (speaking for myself). But with February coming to a close, it’s time to revisit some of the 2017 B2B marketing predictions that industry leaders made, think about what’s coming true, and plan for what’s coming next….

B2B & B2C: Balancing Both – Tips for using duality to your advantage


I like stuff, a lot. While I know this is not the most insightful introduction, it is true. As a consumer, customer, shopper, fan, and brand loyalist, I am certain that I am targeted by some very savvy B2C marketing professionals and am prime persona for some of these brands. Target and J.Crew definitely have…

Sketch vs. Tech: 3 Tips on Workplace Creativity from a Designer


Ask any graphic designer where they spend the majority of their time, and I guarantee you they’ll say “in front of a computer.” So much of our work is computer based, and in the fast-paced world of advertising it can seem easier to just skip over the physical prep work and go straight to the…

Helping energy customers feel the love starts with healthy communication.


Communication is the key to any healthy relationship. We’ve all heard that before, right? Just tune in to the daytime talk shows, latest dating reality creation, or even pick up a paper and read an advice column (if those are still a thing). It’s a simple, common-sense sentiment that’s been accepted as fact when it…

Super Bowl Advertising: Red Zone to End Zone


What’s everyone at your office talking about this morning? That huge come from behind win by the Patriots? Mr. Clean’s new dance moves? Or whether the Snickers live commercial was an intentional disaster? The Super Bowl is one of the biggest annual events in American culture. Regardless, whether you love, hate or feel nothing towards…

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…