Why Terrible Data Makes Terrible Communications (and What to Do About It)

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Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

The Old Millennial: Oxymoron or Opportunity?

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We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

Share Your Gifts: Mastering the Art of Successful Partnerships

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We’ve all heard the phrases… Right place at the right time. I was lucky. The stars aligned, or The events just fell into place. These are phrases that depict chance moments in life that fall within that dashed line somewhere between the first date and the last date that’s carved on our tombstone. And, if…

How to tell your story when you’re changing the game in senior living

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It’s no secret that to effectively market senior living services, you really do need to have a quality product. You can have a high-end lobby, perfectly manicured lawns and a mobile optimized website, but if your residents are not enjoying the best possible quality of life every day, then it’s just not going to sell….

Welcome to my brand campaign, [Fname].

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People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

Left vs. Right Brain: Creating Highly Effective & Creative Work

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“You must be so creative!” It’s a phrase I hear all the time from my clients. It happens more in the early “ideas” stages of a PR/Marketing relationship or the first time a client comes to the office and experiences our awesome “creative” space. It’s also a phrase I heard a lot growing up from…

Top 5 2017 Social Media Predictions—How do they shape up?

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At the end of each year, experts in every industry take out their crystal balls to try to predict the biggest trends of the next year. But in the world of social media, things can change pretty rapidly. I wanted to check in on some of the top 2017 social media predictions and see how…

Dear College Self, Your Productivity Skills Kind of Sucked.

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I graduated college in December 2014. Generously speaking, I’ve been functioning as a full-time employed adult for two years. I’ve experienced the inevitable “welcome to the real world” moments and have coped with the fact that a college lifestyle is no longer obtainable or glorified for a person my age. One of the most valuable…

My keys to success: ignorance, persistence and dumb luck.

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It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Advice to brand marketers: think like a kid again.

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I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…