Reaching the Elusive Engineer with Multichannel Marketing

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If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

Want top talent? Treat prospects like top customers.

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Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

3 Ways Technology Keeps Seniors Connected

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As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

True Story: I’m Addicted to Likes

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I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

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The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

Get wild: Soar Above with Augmented Reality in Event Marketing

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Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Unlock the Engineer’s Journey: Align Content with Behavior

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B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

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At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Rage against the machine. With doodles.

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When’s the last time your boss came up to you and said, “Whoa, that’s really deep bro”? Never? I’m assuming it’s never. And there’s a reason for that—you work on a computer. It’s a simple fact that computers make it much harder for us to focus. You know it’s true. We’ve all had the same…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

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Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…