Monthly Archives: April 2012

Donating a kidney? Now that’s behavior change … and it’s a gas!

When kidney donation is normalized maybe organ donations won't be so unusual.

  How do you get people to give up an organ? Be warned that this post, purely for the purpose of analyzing behavior change, involves a frank discussion of live kidney donations, kidney transplants and farting. Before we get there, consider this  story by Kevin Sack in The New York Times.  Hard to miss: front page, above…

Dealing with parents who deny their kids’ weight problems.

Parents often fail to recognize obesity in their own kids.

Parents of young children in repeated focus groups nearly universally acknowledge that there is an epidemic of childhood obesity facing our nation. Where it gets tricky—and this is the really interesting part—is that a very sizable majority of these same parents quickly point out that their children are not part of the problem. How can…

Finding the c-suite: corner office or cubicle?

Are all C-suites created equal?

There’s a common misconception that the elusive and highly sought after c-suite is one massive homogenous target audience. In fact, there are major differences at the c-level that can vary by size of company, vertical market, demographics, and firmographics. The most striking dissimilarities are between what I’d call “enterprise c-suites” and “small-midsize business c-suites.“ We…

Pumping Up Some Brand Love

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Who Do You Love? Have you ever typed “I love Facebook” on the Google tool bar?  Or “I Love Starbucks” or “I Love Exxon”?  We all know “Love” is a pretty strong word and it evokes many emotions.  As marketers, nirvana is about getting someone to like us enough to be considered or hopefully even…

Why cloud computing? Behavior change is in the wind

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When I was a kid, the only “cloud” in advertising was White Cloud tissue. This 3-ply, ultra-soft innovation promised to take better care of your tush than whatever newsprint my mom happened to find on sale that week. Today, cloud computing references are everywhere. Watch the Sunday morning talk shows and you’ll see IBM leading…

The car sales business is changing, for the better

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We recently had the opportunity to conduct interviews with several top-performing car sales representatives at Dorschel Automotive Group. The insights were refreshing and encouraging for anyone who’s ever been through the back-and-forth, “let me talk to my manager” sales process at a traditional car dealership. For starters, the car sales reps we talked to had…

Five things you should never do in a focus group.

Attentive listening and the right attitude make all the difference.

Nothing bolsters client confidence quite like running creative through focus groups. And nothing makes a creative team quite as twitchy. Truth is, focus groups are neither inherently valuable nor destructive in getting the right message out into the world. It all depends on bringing proper judgment to the party. Here are five don’ts that can…

Why is the “f” word a no-no in child obesity?

Parental sensitivity around childhood obesity

Okay, so even before Sarah Palin stated to talk about grizzly moms and their ferocious protective instincts between them and their cubs, I had a suspicion that parents and mothers in particular would be a little sensitive about their kids weight issues. We’ve got seven adult children in my blended family and I’ll admit to…

Me in the Petri dish: weight loss through behavior change.

Not me, but you get the idea.

As a writer and creative director at Roberts Communications, I’ve done more than my share of thinking about healthy behavior change and trying to inculcate it in others. But it’s a whole other bag of doughnuts to turn those ideas and incentives inward on my own corpulent self. Yes readers, a mere nine months ago…

Dry cleaning, groceries, health insurance? Health insurance goes retail.

Retail Insurance

Seems like an odd mix, but soon it will be common to purchase health insurance in the same place in which you run your other errands.  As health care costs continue to rise and become unaffordable or an optional employee benefit for employers, health insurers must switch their focus to individual sales— a segment which has commonly…