Monthly Archives: May 2012

Fun Makes for Lasting Behavior Change: How Zumba Changed My Life

3198425-Zumba-fitness-trainer-150px

Those of you who know me will likely smirk as you read this. Shocker. Kate’s first post is about Zumba. It’s true. I bleed neon green and magenta like the most passionate of sports fans bleed less vibrant colors. I try to spread the joy of shaking your hips like it’s religion, however blasphemous that…

Ups and downs of social marketing: 10 of our “favorite” causes.

1299295-Thumbs-Up-Down-150px

Hate crimes, clinical depression, breast cancer, lead poisoning, tobacco use, bigotry, cancer, blood pressure, unhealthy eating, and obesity. These are our top 10 favs! I know it sounds strange to have a top ten list of societal ills, maladies, pain, hurt and suffering—but when you work in the social marketing field, you wind up with…

Organ donor: How much is that kidney in the (Facebook) window?

3757191-Bean-Frame-FB-Logo-150px

The world’s biggest social network is helping to determine whether cooler communications or cold hard cash will better motivate organ donations – and if it’s the latter, a new poll suggests how much your organs might be worth. Two weeks ago, Facebook announced a change designed to close an unhealthy gap between belief and behavior:…

Going Social With an Industrial Geek

GEEK-2162283_150px

The Social Life of Industrial Geeks? Remember in high school those kids that opted out of sports, played Pokemon and/or Dungeons and Dragons, wore character T-shirts under their white button-downs, or in my case farmer overalls? They most likely knew what a pocket protector was and could recite line by line the Dead Parrot sketch from…

The new vegetarian landscape.

Vegan-Rooster-150px_1056977

Kinda makes my mouth water, that headline. Looking out across an imaginary skyline, seeing nut trees studded with crunchy little fat bombs, rows of red-veined Swiss chard tasting of the earth, succulent carrots sleeping in the ground … Yes, I am a vegetarian. Have been for over 25 years. But my motivation for being one…

Bike commuting: changing the way I get to work

Super commuter -- Bianchi Volpe

I love this time of year because it’s when my behavior changes. I stop reading Bicycling magazine on a stationary trainer and start riding my bike regularly, including back and forth to work — bike commuting. And yes, Roberts Communications has a shower. May is National Bike Month According to the League of American Bicyclists,…

5 Easy Steps to Finding the Right Talent

2005834_Helper-help-FETURED-150px

I will never forget the advice my mother gave me upon graduation from college.  She said, as I came walking toward her proudly waving my diploma, in low barely audible tone, “Never let them know you can type.”   In this day and age, this advice almost sounds silly, but in 1984, these words meant…

Smart phones and bad habits: healthy apps can drive behavior change.

Health Care Apps

Changing a bad habit can be an overwhelming task for anyone.  We have been told time and time again to eat healthy, exercise regularly, and to quit smoking because risky behaviors such as these lead to heart disease, diabetes and cancer.  Diseases such as these put a strain on the health care system, yet they…

Trust me—I’m a car salesman: a new approach to car sales

Trust me-I'm a car salesman

Trust could be defined as assured reliance on the character, ability, strength, or truth of someone or something. When you read this statement I’m sure the last thing that comes to mind is your local car dealership, let alone the salesmen it employs. The question is how do we change the hearts and minds of consumers…

Four steps to a better social media online persona.

You are what you post on social media.

You are what you Tweet. And what you post on Facebook. And what others see and hear about you online in Google searches and LinkedIn look-ups. Do you match your social online persona? What does it all say about you? In looking back at my last couple months of Tweets, Foursquare check-ins and Facebook posts, I’ve found a few…