Monthly Archives: September 2012

Know your numbers, and share them too: HIT Empowering Patients

1587313-bloodpressue-monitor150px

I remember dangling my legs over the edge of the kitchen counter and learning the word “monotonous.” As a severely asthmatic child, I had to blow into a peak flow meter three times every morning and night, and my mother would record my wheezy readings with care. We’d track my progress and bring in the…

Blue Cross Blue Shield: Four Ways They Are Ready for Change.

blue-cross-blue-shield-health-insurance-150px

Three days on the ground with Blue Cross Blue Shield plans and vendors has me singing the blues’ … praises. There’s a whole lot of change coming to health care thanks to health care reform, the Affordable Care Act and a new market of consumer driven prospects.  And Blue Cross Blue Shield  plans from across the country are ready for it. What’s changing…

The Buddy System Rules

3230248_boys-in-water-at-beach-150px

When I was little I was always told to swim with a buddy. This was a person and a system that ensured you would not drown and at the same time alert someone if you were in trouble. The basic rules of this system were that when the lifeguard blew his whistle you would find…

Vegetarian nirvana—closer, not there yet.

1429100_man-having-meal-150px

Okay, I realize that being a vegetarian makes me a three percenter—roughly the number of actual vegetarians in America today. But something is definitely going on. Vegetarian and vegan restaurants are popping up all over New York, Philadelphia, Boston and Toronto, much as they did years ago in LA. There’s a “meatless Monday” phenom going…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Everyone Is a Critic. A 5 Step Guide to Selecting Fall TV Programs!

1086230_man-watching-sports-on-TV_150px

I love this time of year, the leaves start turning brilliant colors, kids go back to school and the new fall TV season begins! But it is also that time of year when our clients look to us to buy an efficient and effective TV schedule that recognizes the best-of-the-best programming.  So where do we…

Local Food: Get Out of Your Veggie Rut

Vegetable_Farm_Collective_150px

Broccoli, corn, green beans and the occasional carrot. We were in a vegetable rut. While eating well has been a priority, I was never adventurous with the vegetables that graced my family’s dinner plates each night. This year I forced myself out of my comfort zone by signing up for a share in a local…

Change the way you pay: use your phone

Mobile_Infographic_roberts150px

The long line at my local Starbucks seems to be moving faster these days. At first I wasn’t sure why. Then I noticed that several people were not paying for their lattes, just saying their name or waving their phone like it had Jedi powers of hypnosis. Before long I realized people were paying with…

Monthly Archives: September 2012

Know your numbers, and share them too: HIT Empowering Patients

1587313-bloodpressue-monitor150px

I remember dangling my legs over the edge of the kitchen counter and learning the word “monotonous.” As a severely asthmatic child, I had to blow into a peak flow meter three times every morning and night, and my mother would record my wheezy readings with care. We’d track my progress and bring in the…

Blue Cross Blue Shield: Four Ways They Are Ready for Change.

blue-cross-blue-shield-health-insurance-150px

Three days on the ground with Blue Cross Blue Shield plans and vendors has me singing the blues’ … praises. There’s a whole lot of change coming to health care thanks to health care reform, the Affordable Care Act and a new market of consumer driven prospects.  And Blue Cross Blue Shield  plans from across the country are ready for it. What’s changing…

The Buddy System Rules

3230248_boys-in-water-at-beach-150px

When I was little I was always told to swim with a buddy. This was a person and a system that ensured you would not drown and at the same time alert someone if you were in trouble. The basic rules of this system were that when the lifeguard blew his whistle you would find…

Vegetarian nirvana—closer, not there yet.

1429100_man-having-meal-150px

Okay, I realize that being a vegetarian makes me a three percenter—roughly the number of actual vegetarians in America today. But something is definitely going on. Vegetarian and vegan restaurants are popping up all over New York, Philadelphia, Boston and Toronto, much as they did years ago in LA. There’s a “meatless Monday” phenom going…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Everyone Is a Critic. A 5 Step Guide to Selecting Fall TV Programs!

1086230_man-watching-sports-on-TV_150px

I love this time of year, the leaves start turning brilliant colors, kids go back to school and the new fall TV season begins! But it is also that time of year when our clients look to us to buy an efficient and effective TV schedule that recognizes the best-of-the-best programming.  So where do we…

Local Food: Get Out of Your Veggie Rut

Vegetable_Farm_Collective_150px

Broccoli, corn, green beans and the occasional carrot. We were in a vegetable rut. While eating well has been a priority, I was never adventurous with the vegetables that graced my family’s dinner plates each night. This year I forced myself out of my comfort zone by signing up for a share in a local…

Change the way you pay: use your phone

Mobile_Infographic_roberts150px

The long line at my local Starbucks seems to be moving faster these days. At first I wasn’t sure why. Then I noticed that several people were not paying for their lattes, just saying their name or waving their phone like it had Jedi powers of hypnosis. Before long I realized people were paying with…