Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’

1467944_Lunch-line,-delicious-institutional-nutrition-200px

Is childhood obesity a problem for schools to solve? Increasingly, it seems, the expectation is that schools will lead the nation’s battle against our epidemic of overweight and obesity in children. In “Still Too Fat to Fight,” a group of 300 retired generals and admirals argue that junk food being sold in schools –400 billion…

Monthly Archives: December 2012

The holiday bonus: Does it create behavior change?

2482183-ceo-santa-christmas-bonus-500px

Do you remember your first Christmas bonus? I do. I  worked a lot of part time and summer jobs as a kid growing up and was mostly paid by the hour doing menial jobs, loading trucks, picking up trash, delivering milk, the newspaper, and on and on. Until I started to work part time as…

Shake me more: behavior change is hard.

1553921-quit-smoking-resolution-500px

My previous blog was full of aspiration to quit smoking. It was inspirational and all, but the bottom line is, quitting smoking is hard. It’s been three months since I blogged about my behavior-change attempt and I’ve made good progress but, am sad to say I still smoke. Ugh. The path to behavior change requires pulling several…

There’s no synonym for optimism. Using optimism to incite action

How your customer views this might make all the difference.

Hopeful.  Cheerful.  Ready.  Bright.  Innovative. While these words may be used to describe an optimist, there really is no synonym for optimism.  It can be hard to define, and to some degree is quite a subjective concept. So 60 years after Norman Vincent Peale first published it, why is The Power of Positive Thinking still such…

How to Keep the Cheer and Avoid the Stress This Season

3951843_Christmas-stress---busy-santa-woman_500px

Work all day. Shop all night. Clean and cook all weekend. Repeat. Sound familiar? Between the backbreaking mall crawl and subsequent credit anxiety, diet-busting cookie exchanges, inescapable family get-togethers, throw in the occasional common cold … it’s no wonder many of us aren’t feeling so wonderful this most wonderful time of the year. ’tis the…

Social Marketing to Engineers

4051009-business-hand-holding-a-table_150px

It is no surprise that work and home lives have become one due to infiltration of mobile and social media.  But how does this translate to a 50 plus engineering audience that is comfortable with their old media habits? Do we need to go beyond reaching in the obvious place of business and actually  focus on…

Readin’, Writin’and Healthy Eatin’