Monthly Archives: January 2013

Changing the way we help vulnerable populations.

4392855_Disabled-Man-On-Wheelchair-Outdoors_500px

In the world of health insurance and health care, there are many member “populations.” One of them, which usually constitutes fewer than 5 percent of an  insurer’s members—but may require as much as 20 percent of its resources—has become known as the “vulnerable” population. Vulnerables are the most sick, most frail, and most likely have…

Volunteering and My Behavior Change

5204559_Cat_500px

In a previous blog post we talked about the Top 5 New Year’s Resolutions according to FranklinPlanner.com: lose weight, become more financially secure, read more. All very good personal goals. But here’s a broader resolution. How about sharing some of your time to help others or a pet cause? Have you wanted to give back…

New Coke Obesity Ad: Changing behavior or avoidance?

2554558_Bottle-of-soda_500px

What’s the “real thing” Coke is up to in new obesity ad? You remember those wonderful TV spots from the ’70s. The harmonious convergence of a beautiful multicultural group of young teens from around the world assembled atop a glorious Sound-of-Music-esque hilltop united in song and celebration to sing out: “I’d like to teach the…

Healthy living. There’s an app for that.

1596732_Young-Asian-woman-with-cell-phone-and-laptop-500px

Can technology really help drive healthy behavior change? Fitness Buddy. Fitter Fitness. Lose it! Daily Butt Workout. Those are four of the 5,638 apps that come up in the Apple App Store when searching for “fitness” related apps. With all this (mostly free) fitness assistance, it’s a wonder how anyone with a smartphone would ever…

Top Five Things Employees and Employers Need to Know About Health Care Reform

3711534_Smiling-african-american-doctor-making-with-colleagues-behind_500px

Health care is changing, there’s no question about that, but what does that mean for you? In a highly anticipated change, health insurance exchanges will be established in 2014, changing the dynamic of all aspects of our current health care system as we know it. This is a result of the Patient Protection and Affordable…

Behavior Change Boot Camp—Setting and Keeping Fitness Resolutions

4041476_calendar-marking_500px

As a part-time fitness instructor, it’s my favorite time of year. Time for hyper-motivation and the best of intentions. Time for gym overcrowding and classes bursting with new faces, decked out in new workout gear. Time for pledges and promises to get in shape. The jumping-off point of real behavior change. The number one New…

Engaging the Millennial Generation

1365889_Plug-Me-In-500px

Have you ever been in a room filled with millennials?  You know, the generation that comprises people as young as Dakota Fanning and as old as Ashton Kutcher.  Fortunately, I am surrounded by this generation; between my two kids age 20 and 23 and teaching various undergrad and grad college students, I get to see…

Is a New Year’s Resolution the Enemy of Behavior Change?

1437767_Disinterested-overweight-man-and-woman-lying-on-Exercise-Balls_500px

Early January . . . a favorite time of year for behavior changeologists and self-improvement enthusiasts the world over. New Year’s Day marks a fresh start, a new leaf, a farewell to the gluttony and excess of yesteryear and the ushering in of discipline, dedication, and an idyllic new you. And yet, one of the…

Behavior change 2012: our top 10 blogs of the year.

carrot&stick

On March 3 last year we started our company blog effort. Instead of writing about the general world of marketing and advertising we chose to focus our efforts and our bloggers’ talents and attentions on behavior change. After all, that’s what we really do here at the agency. And what every one of our clients…

Monthly Archives: January 2013

Changing the way we help vulnerable populations.

4392855_Disabled-Man-On-Wheelchair-Outdoors_500px

In the world of health insurance and health care, there are many member “populations.” One of them, which usually constitutes fewer than 5 percent of an  insurer’s members—but may require as much as 20 percent of its resources—has become known as the “vulnerable” population. Vulnerables are the most sick, most frail, and most likely have…

Volunteering and My Behavior Change

5204559_Cat_500px

In a previous blog post we talked about the Top 5 New Year’s Resolutions according to FranklinPlanner.com: lose weight, become more financially secure, read more. All very good personal goals. But here’s a broader resolution. How about sharing some of your time to help others or a pet cause? Have you wanted to give back…

New Coke Obesity Ad: Changing behavior or avoidance?

2554558_Bottle-of-soda_500px

What’s the “real thing” Coke is up to in new obesity ad? You remember those wonderful TV spots from the ’70s. The harmonious convergence of a beautiful multicultural group of young teens from around the world assembled atop a glorious Sound-of-Music-esque hilltop united in song and celebration to sing out: “I’d like to teach the…

Healthy living. There’s an app for that.

1596732_Young-Asian-woman-with-cell-phone-and-laptop-500px

Can technology really help drive healthy behavior change? Fitness Buddy. Fitter Fitness. Lose it! Daily Butt Workout. Those are four of the 5,638 apps that come up in the Apple App Store when searching for “fitness” related apps. With all this (mostly free) fitness assistance, it’s a wonder how anyone with a smartphone would ever…

Top Five Things Employees and Employers Need to Know About Health Care Reform

3711534_Smiling-african-american-doctor-making-with-colleagues-behind_500px

Health care is changing, there’s no question about that, but what does that mean for you? In a highly anticipated change, health insurance exchanges will be established in 2014, changing the dynamic of all aspects of our current health care system as we know it. This is a result of the Patient Protection and Affordable…

Behavior Change Boot Camp—Setting and Keeping Fitness Resolutions

4041476_calendar-marking_500px

As a part-time fitness instructor, it’s my favorite time of year. Time for hyper-motivation and the best of intentions. Time for gym overcrowding and classes bursting with new faces, decked out in new workout gear. Time for pledges and promises to get in shape. The jumping-off point of real behavior change. The number one New…

Engaging the Millennial Generation

1365889_Plug-Me-In-500px

Have you ever been in a room filled with millennials?  You know, the generation that comprises people as young as Dakota Fanning and as old as Ashton Kutcher.  Fortunately, I am surrounded by this generation; between my two kids age 20 and 23 and teaching various undergrad and grad college students, I get to see…

Is a New Year’s Resolution the Enemy of Behavior Change?

1437767_Disinterested-overweight-man-and-woman-lying-on-Exercise-Balls_500px

Early January . . . a favorite time of year for behavior changeologists and self-improvement enthusiasts the world over. New Year’s Day marks a fresh start, a new leaf, a farewell to the gluttony and excess of yesteryear and the ushering in of discipline, dedication, and an idyllic new you. And yet, one of the…

Behavior change 2012: our top 10 blogs of the year.

carrot&stick

On March 3 last year we started our company blog effort. Instead of writing about the general world of marketing and advertising we chose to focus our efforts and our bloggers’ talents and attentions on behavior change. After all, that’s what we really do here at the agency. And what every one of our clients…