Monthly Archives: February 2013

Change: 8 ways to help businesses and employees manage it.

80607554_Smiling-Collegues-at-Computer-500px

Change in business is an inevitable ingredient for the success and growth of companies of all sizes.  However, change can also affect the employees of these organizations, and not always in a positive way. Employees often find change within a company to be difficult and uncomfortable, resisting steps along the way, as the sight of…

Confessions of a Distracted Driver, Part II

152165606_Girl-texting-in-car_500px

Last summer, I made a confession.   I was guilty of being a distracted driver. Six months later, I am still someone who is often over-booking, multitasking, and running late. And not so shockingly, putting my phone away in the car has not helped that. What is shocking, however, is that I don’t care. What I…

Can office renovation unlock creativity?

Packing up and de-cluttering was the first step towards renovation.

Office renovation, creativity and getting rid of 17 years worth of clutter. Right at the peak of the holiday season, we took on the task of renovating our office space in our six-story  circa-1880s building from top to bottom. The rational and stated reason was to leverage a tax savings that would expire if not used by the end of the…

Marketing to the Younger Industrial Engineers

MarketShare-Chart-500px

Pick a Target? Let’s say you can only pick one target.  At what point do you redirect your marketing efforts ignoring the “cash cow” audience and target the “stars” or the individuals that represent your industry’s future? In industries where you have an aging audience that is being quickly replaced by a younger more mobile…

Don’t Let Heart Disease Ruin Your Valentine?

127044470_heart-with-stethoscope-500px

There’s a Reason February Is Heart Health Month. We know all the warning signs of falling in love … dizziness, light headedness, maybe even weak in the knees. But what do you really know about living heart healthy and detecting the early, dangerous warning signs of heart disease? As we approach Valentine’s Day, our thoughts are centered on love and our minds are filled with visions of delicious chocolates, red…

Concussions and preventive care: topics bigger than football

136314547_Football-Player-500px

With another football season officially in the books, a huge percentage of Americans get their Sundays back this week. Or at least have to find a new reason to park themselves on the couch for 7–12 hours. As a diehard fan of the Oakland Raiders, this time of year holds a particularly special place in…

The Ads of Super Bowl XLVII: Splitting Sides, Touching Hearts, or Just Plain Missing the Mark?

RAM-Farmer_500px-

Over 100 million viewers tuned in to the drama that was Sunday’s big game, pitting brother against brother and keeping fans on the edge of their seats through interceptions, record-breaking touchdowns and yes, a half-hour power outage delay. But of those millions of viewers, most were watching for more than the game. In fact, a…

Monthly Archives: February 2013

Change: 8 ways to help businesses and employees manage it.

80607554_Smiling-Collegues-at-Computer-500px

Change in business is an inevitable ingredient for the success and growth of companies of all sizes.  However, change can also affect the employees of these organizations, and not always in a positive way. Employees often find change within a company to be difficult and uncomfortable, resisting steps along the way, as the sight of…

Confessions of a Distracted Driver, Part II

152165606_Girl-texting-in-car_500px

Last summer, I made a confession.   I was guilty of being a distracted driver. Six months later, I am still someone who is often over-booking, multitasking, and running late. And not so shockingly, putting my phone away in the car has not helped that. What is shocking, however, is that I don’t care. What I…

Can office renovation unlock creativity?

Packing up and de-cluttering was the first step towards renovation.

Office renovation, creativity and getting rid of 17 years worth of clutter. Right at the peak of the holiday season, we took on the task of renovating our office space in our six-story  circa-1880s building from top to bottom. The rational and stated reason was to leverage a tax savings that would expire if not used by the end of the…

Marketing to the Younger Industrial Engineers

MarketShare-Chart-500px

Pick a Target? Let’s say you can only pick one target.  At what point do you redirect your marketing efforts ignoring the “cash cow” audience and target the “stars” or the individuals that represent your industry’s future? In industries where you have an aging audience that is being quickly replaced by a younger more mobile…

Don’t Let Heart Disease Ruin Your Valentine?

127044470_heart-with-stethoscope-500px

There’s a Reason February Is Heart Health Month. We know all the warning signs of falling in love … dizziness, light headedness, maybe even weak in the knees. But what do you really know about living heart healthy and detecting the early, dangerous warning signs of heart disease? As we approach Valentine’s Day, our thoughts are centered on love and our minds are filled with visions of delicious chocolates, red…

Concussions and preventive care: topics bigger than football

136314547_Football-Player-500px

With another football season officially in the books, a huge percentage of Americans get their Sundays back this week. Or at least have to find a new reason to park themselves on the couch for 7–12 hours. As a diehard fan of the Oakland Raiders, this time of year holds a particularly special place in…

The Ads of Super Bowl XLVII: Splitting Sides, Touching Hearts, or Just Plain Missing the Mark?

RAM-Farmer_500px-

Over 100 million viewers tuned in to the drama that was Sunday’s big game, pitting brother against brother and keeping fans on the edge of their seats through interceptions, record-breaking touchdowns and yes, a half-hour power outage delay. But of those millions of viewers, most were watching for more than the game. In fact, a…