Monthly Archives: March 2013

Behavior change and childhood obesity: it’s not what you know …

144874887Boy_Snack-Time-500px

Actually it’s totally what you know. And how much. To quench your thirst for knowledge I’m going to open this blog on childhood obesity with an earth-shattering, wholly unexpected statement. Ready? Childhood obesity is a big, serious issue. Still standing? Equally as earth shattering is the fact that there is an unbelievable, at times indecipherable,…

Silver Surfers: Seniors Changing Marketing Stereotypes

121197840_Smiling-senior-couple-using-a-laptop_500px

 “Silver surfers” is a term used to define  older, especially retired, people who use the internet. When I think of seniors using the internet, my grandparents immediately come to mind. I would not call them silver surfers, though, since they do not even own a computer. However, this past weekend my grandpa proved me wrong….

Stoking the Health Care Costs Debate

A compelling case for looking closely at what we pay for health care.

There was a dramatic and controversial article about health care costs in the February 20 edition of Time Magazine. And it’s sparking all kinds of debate. Minor media mogul and freelance journalist Steven Brill brings hundreds of alarming stats to light in this special report called “Bitter Pill: How outrageous pricing and egregious profits are…

Five Ways to Respect the Communication Consumer

80619648_-person-on-phone-500px

The high cost of communication tools It used to be that the only communication cost in our house was the phone. And heaven forbid we stay on it too long or call someone from out of state or even overseas. The charges would be exorbitant maybe even as high as 20–25 dollars per month, 30…

The Mediterranean Diet for a Healthier Heart

140232214_Olive-oil-in-a-an-outdoor-restaurant_500px

As if the idea of  living in the Mediterranean doesn’t already conjure up thoughts of a healthy lifestyle full of sun, sand and sparkling sea, now it’s been scientifically shown that a Mediterranean-style diet can be good for you. Headlines last week everywhere proclaimed “Mediterranean Diet Shown to Ward Off Heart Attack and Stroke”* and…

Videos Bring Personality to Staff Communications

86531644_Businessman-500px

As face-to-face interactions become more of an anomaly, it’s more important than ever to find new ways to connect with employees. Videos provide a great opportunity to get important messaging out to internal staff in a controlled way, while also extending that person-to-person connection we all crave as social beings. Here are three reasons you should…

Monthly Archives: March 2013

Behavior change and childhood obesity: it’s not what you know …

144874887Boy_Snack-Time-500px

Actually it’s totally what you know. And how much. To quench your thirst for knowledge I’m going to open this blog on childhood obesity with an earth-shattering, wholly unexpected statement. Ready? Childhood obesity is a big, serious issue. Still standing? Equally as earth shattering is the fact that there is an unbelievable, at times indecipherable,…

Silver Surfers: Seniors Changing Marketing Stereotypes

121197840_Smiling-senior-couple-using-a-laptop_500px

 “Silver surfers” is a term used to define  older, especially retired, people who use the internet. When I think of seniors using the internet, my grandparents immediately come to mind. I would not call them silver surfers, though, since they do not even own a computer. However, this past weekend my grandpa proved me wrong….

Stoking the Health Care Costs Debate

A compelling case for looking closely at what we pay for health care.

There was a dramatic and controversial article about health care costs in the February 20 edition of Time Magazine. And it’s sparking all kinds of debate. Minor media mogul and freelance journalist Steven Brill brings hundreds of alarming stats to light in this special report called “Bitter Pill: How outrageous pricing and egregious profits are…

Five Ways to Respect the Communication Consumer

80619648_-person-on-phone-500px

The high cost of communication tools It used to be that the only communication cost in our house was the phone. And heaven forbid we stay on it too long or call someone from out of state or even overseas. The charges would be exorbitant maybe even as high as 20–25 dollars per month, 30…

The Mediterranean Diet for a Healthier Heart

140232214_Olive-oil-in-a-an-outdoor-restaurant_500px

As if the idea of  living in the Mediterranean doesn’t already conjure up thoughts of a healthy lifestyle full of sun, sand and sparkling sea, now it’s been scientifically shown that a Mediterranean-style diet can be good for you. Headlines last week everywhere proclaimed “Mediterranean Diet Shown to Ward Off Heart Attack and Stroke”* and…

Videos Bring Personality to Staff Communications

86531644_Businessman-500px

As face-to-face interactions become more of an anomaly, it’s more important than ever to find new ways to connect with employees. Videos provide a great opportunity to get important messaging out to internal staff in a controlled way, while also extending that person-to-person connection we all crave as social beings. Here are three reasons you should…