Monthly Archives: June 2013

The superhero within: An experiment in behavior change

158996729_Little-boy-homemade-superhero-500px

Would having a superpower change the way you act? As researchers continue to debate whether violence in the media incites aggressive thoughts or problem behaviors, a group of scientists at Stanford sounds a bit more optimistic. If we give people superpowers, they asked, will they be more altruistic? Can we change attitudes and behavior by…

LOL! Texting has changed the way we communicate

Texting

LOL! How texting has changed the way we communicate A few years ago, I spent my summer “nanny-ing” for two children ages four and six. On my first day, their mother pointed out a list of emergency contact numbers pinned to the fridge. As my eyes traveled down the detailed list, past Grandma Joan (House)…

Older Adults Beat the Blues – Get Tech-Savvy.

161147315_Senior-couple-using-a-laptop-500px

Depression rates can lead to a serious health issue at any age, but are especially alarming and debilitating  among older adults. It’s known that depression rates increase with age. Research from the University of Illinois found the incidence of depression was at its lowest around the age of 45, and highest among the over-80s. As…

Medicare Marketing: Five Surprises About Reaching Seniors.

92133792_Senior-Adults-on-Laptop-Computer-500px

If you’re in the business of marketing  Medicare  or sell to a senior or mature audience, one of the dangers every marketer faces is making a decision based upon a stereotype or a gut feeling instead of facts and marketplace realities. It seems especially true and  an easy trap to fall into when you’re working…

Content Marketing: Even Superman Changes over Time

159228108_Battery-Powered-500px

Effective content marketing is born out of good storytelling – telling a strong story to a captivated audience using the right medium. The story of Superman and its iconic brand, which comes out in its newest iteration as a Man of Steel mega pic this weekend, has lasted more than 75 years. It has survived because…

Behavior Change: Top 10 Mistakes Are Google Gold.

131739183_Metal-Detector-500px

When it comes to behavior change on the Internet, there is no shortage of information highlighting and dissecting the challenges that stand in the way of long-term success changing behavior. Bloggers, scholars, scientists, psychologists, psychiatrists, marketers, corporations, government agencies, non-profits—even your friends and an ever-growing group of people who have no idea what they’re talking…

Top five recruiting tools to help companies get the best candidates

97107686_handshake-500px

Just like many other aspects of business, social media has changed the recruiting scene for employers and job-seeking candidates, alike.  Recruitment has evolved from cold calls, knocking on doors, and hitting the proverbial pavement, to job fairs, networking social events, placement agencies, and then online websites.  Now, even the websites that are being utilized have…

Monthly Archives: June 2013

The superhero within: An experiment in behavior change

158996729_Little-boy-homemade-superhero-500px

Would having a superpower change the way you act? As researchers continue to debate whether violence in the media incites aggressive thoughts or problem behaviors, a group of scientists at Stanford sounds a bit more optimistic. If we give people superpowers, they asked, will they be more altruistic? Can we change attitudes and behavior by…

LOL! Texting has changed the way we communicate

Texting

LOL! How texting has changed the way we communicate A few years ago, I spent my summer “nanny-ing” for two children ages four and six. On my first day, their mother pointed out a list of emergency contact numbers pinned to the fridge. As my eyes traveled down the detailed list, past Grandma Joan (House)…

Older Adults Beat the Blues – Get Tech-Savvy.

161147315_Senior-couple-using-a-laptop-500px

Depression rates can lead to a serious health issue at any age, but are especially alarming and debilitating  among older adults. It’s known that depression rates increase with age. Research from the University of Illinois found the incidence of depression was at its lowest around the age of 45, and highest among the over-80s. As…

Medicare Marketing: Five Surprises About Reaching Seniors.

92133792_Senior-Adults-on-Laptop-Computer-500px

If you’re in the business of marketing  Medicare  or sell to a senior or mature audience, one of the dangers every marketer faces is making a decision based upon a stereotype or a gut feeling instead of facts and marketplace realities. It seems especially true and  an easy trap to fall into when you’re working…

Content Marketing: Even Superman Changes over Time

159228108_Battery-Powered-500px

Effective content marketing is born out of good storytelling – telling a strong story to a captivated audience using the right medium. The story of Superman and its iconic brand, which comes out in its newest iteration as a Man of Steel mega pic this weekend, has lasted more than 75 years. It has survived because…

Behavior Change: Top 10 Mistakes Are Google Gold.

131739183_Metal-Detector-500px

When it comes to behavior change on the Internet, there is no shortage of information highlighting and dissecting the challenges that stand in the way of long-term success changing behavior. Bloggers, scholars, scientists, psychologists, psychiatrists, marketers, corporations, government agencies, non-profits—even your friends and an ever-growing group of people who have no idea what they’re talking…

Top five recruiting tools to help companies get the best candidates

97107686_handshake-500px

Just like many other aspects of business, social media has changed the recruiting scene for employers and job-seeking candidates, alike.  Recruitment has evolved from cold calls, knocking on doors, and hitting the proverbial pavement, to job fairs, networking social events, placement agencies, and then online websites.  Now, even the websites that are being utilized have…

Monthly Archives: June 2013

The superhero within: An experiment in behavior change

158996729_Little-boy-homemade-superhero-500px

Would having a superpower change the way you act? As researchers continue to debate whether violence in the media incites aggressive thoughts or problem behaviors, a group of scientists at Stanford sounds a bit more optimistic. If we give people superpowers, they asked, will they be more altruistic? Can we change attitudes and behavior by…

LOL! Texting has changed the way we communicate

Texting

LOL! How texting has changed the way we communicate A few years ago, I spent my summer “nanny-ing” for two children ages four and six. On my first day, their mother pointed out a list of emergency contact numbers pinned to the fridge. As my eyes traveled down the detailed list, past Grandma Joan (House)…

Older Adults Beat the Blues – Get Tech-Savvy.

161147315_Senior-couple-using-a-laptop-500px

Depression rates can lead to a serious health issue at any age, but are especially alarming and debilitating  among older adults. It’s known that depression rates increase with age. Research from the University of Illinois found the incidence of depression was at its lowest around the age of 45, and highest among the over-80s. As…

Medicare Marketing: Five Surprises About Reaching Seniors.

92133792_Senior-Adults-on-Laptop-Computer-500px

If you’re in the business of marketing  Medicare  or sell to a senior or mature audience, one of the dangers every marketer faces is making a decision based upon a stereotype or a gut feeling instead of facts and marketplace realities. It seems especially true and  an easy trap to fall into when you’re working…

Content Marketing: Even Superman Changes over Time

159228108_Battery-Powered-500px

Effective content marketing is born out of good storytelling – telling a strong story to a captivated audience using the right medium. The story of Superman and its iconic brand, which comes out in its newest iteration as a Man of Steel mega pic this weekend, has lasted more than 75 years. It has survived because…

Behavior Change: Top 10 Mistakes Are Google Gold.

131739183_Metal-Detector-500px

When it comes to behavior change on the Internet, there is no shortage of information highlighting and dissecting the challenges that stand in the way of long-term success changing behavior. Bloggers, scholars, scientists, psychologists, psychiatrists, marketers, corporations, government agencies, non-profits—even your friends and an ever-growing group of people who have no idea what they’re talking…

Top five recruiting tools to help companies get the best candidates

97107686_handshake-500px

Just like many other aspects of business, social media has changed the recruiting scene for employers and job-seeking candidates, alike.  Recruitment has evolved from cold calls, knocking on doors, and hitting the proverbial pavement, to job fairs, networking social events, placement agencies, and then online websites.  Now, even the websites that are being utilized have…

Monthly Archives: June 2013

The superhero within: An experiment in behavior change

158996729_Little-boy-homemade-superhero-500px

Would having a superpower change the way you act? As researchers continue to debate whether violence in the media incites aggressive thoughts or problem behaviors, a group of scientists at Stanford sounds a bit more optimistic. If we give people superpowers, they asked, will they be more altruistic? Can we change attitudes and behavior by…

LOL! Texting has changed the way we communicate

Texting

LOL! How texting has changed the way we communicate A few years ago, I spent my summer “nanny-ing” for two children ages four and six. On my first day, their mother pointed out a list of emergency contact numbers pinned to the fridge. As my eyes traveled down the detailed list, past Grandma Joan (House)…

Older Adults Beat the Blues – Get Tech-Savvy.

161147315_Senior-couple-using-a-laptop-500px

Depression rates can lead to a serious health issue at any age, but are especially alarming and debilitating  among older adults. It’s known that depression rates increase with age. Research from the University of Illinois found the incidence of depression was at its lowest around the age of 45, and highest among the over-80s. As…

Medicare Marketing: Five Surprises About Reaching Seniors.

92133792_Senior-Adults-on-Laptop-Computer-500px

If you’re in the business of marketing  Medicare  or sell to a senior or mature audience, one of the dangers every marketer faces is making a decision based upon a stereotype or a gut feeling instead of facts and marketplace realities. It seems especially true and  an easy trap to fall into when you’re working…

Content Marketing: Even Superman Changes over Time

159228108_Battery-Powered-500px

Effective content marketing is born out of good storytelling – telling a strong story to a captivated audience using the right medium. The story of Superman and its iconic brand, which comes out in its newest iteration as a Man of Steel mega pic this weekend, has lasted more than 75 years. It has survived because…

Behavior Change: Top 10 Mistakes Are Google Gold.

131739183_Metal-Detector-500px

When it comes to behavior change on the Internet, there is no shortage of information highlighting and dissecting the challenges that stand in the way of long-term success changing behavior. Bloggers, scholars, scientists, psychologists, psychiatrists, marketers, corporations, government agencies, non-profits—even your friends and an ever-growing group of people who have no idea what they’re talking…

Top five recruiting tools to help companies get the best candidates

97107686_handshake-500px

Just like many other aspects of business, social media has changed the recruiting scene for employers and job-seeking candidates, alike.  Recruitment has evolved from cold calls, knocking on doors, and hitting the proverbial pavement, to job fairs, networking social events, placement agencies, and then online websites.  Now, even the websites that are being utilized have…

Monthly Archives: June 2013

The superhero within: An experiment in behavior change

158996729_Little-boy-homemade-superhero-500px

Would having a superpower change the way you act? As researchers continue to debate whether violence in the media incites aggressive thoughts or problem behaviors, a group of scientists at Stanford sounds a bit more optimistic. If we give people superpowers, they asked, will they be more altruistic? Can we change attitudes and behavior by…

LOL! Texting has changed the way we communicate

Texting

LOL! How texting has changed the way we communicate A few years ago, I spent my summer “nanny-ing” for two children ages four and six. On my first day, their mother pointed out a list of emergency contact numbers pinned to the fridge. As my eyes traveled down the detailed list, past Grandma Joan (House)…

Older Adults Beat the Blues – Get Tech-Savvy.

161147315_Senior-couple-using-a-laptop-500px

Depression rates can lead to a serious health issue at any age, but are especially alarming and debilitating  among older adults. It’s known that depression rates increase with age. Research from the University of Illinois found the incidence of depression was at its lowest around the age of 45, and highest among the over-80s. As…

Medicare Marketing: Five Surprises About Reaching Seniors.

92133792_Senior-Adults-on-Laptop-Computer-500px

If you’re in the business of marketing  Medicare  or sell to a senior or mature audience, one of the dangers every marketer faces is making a decision based upon a stereotype or a gut feeling instead of facts and marketplace realities. It seems especially true and  an easy trap to fall into when you’re working…

Content Marketing: Even Superman Changes over Time

159228108_Battery-Powered-500px

Effective content marketing is born out of good storytelling – telling a strong story to a captivated audience using the right medium. The story of Superman and its iconic brand, which comes out in its newest iteration as a Man of Steel mega pic this weekend, has lasted more than 75 years. It has survived because…

Behavior Change: Top 10 Mistakes Are Google Gold.

131739183_Metal-Detector-500px

When it comes to behavior change on the Internet, there is no shortage of information highlighting and dissecting the challenges that stand in the way of long-term success changing behavior. Bloggers, scholars, scientists, psychologists, psychiatrists, marketers, corporations, government agencies, non-profits—even your friends and an ever-growing group of people who have no idea what they’re talking…

Top five recruiting tools to help companies get the best candidates

97107686_handshake-500px

Just like many other aspects of business, social media has changed the recruiting scene for employers and job-seeking candidates, alike.  Recruitment has evolved from cold calls, knocking on doors, and hitting the proverbial pavement, to job fairs, networking social events, placement agencies, and then online websites.  Now, even the websites that are being utilized have…