Monthly Archives: August 2013

Distracted Driving: Turning the Problem Inside Out

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Distracted Driving involving “hands-on” use of cell phones while driving is illegal in New York State. It is grounds for a ticket, the cause of countless accidents, and has been the impetus for thousands of life-altering, often life-ending events. But that hasn’t stopped many of us from thinking that we can drive a half ton vehicle at…

Are personal trainers the answer to reaching fitness nirvana?

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Working out and eating healthy. We all need to do it, but many Americans struggle to make healthy choices. In fact, Americans now have an average obesity rate of more than 35 percent. For many of us, this annual health-inspired mission starts with a New Year’s resolution in early January. We see the sign at the local…

C-Level Decision-Makers: 5 Ways to Reach Them.

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In the world of B2B, the holy grail is the  “C-level”  or C-suite. If you’re marketing to chiefs or C-level executives — CEOs, CIOs, COOs, CFOs, CMOs, etc. — you’ve probably have noticed some significant changes in recent years. Some of those changes make it more difficult to contact these important C-level decision-makers. Some actually…

How an Internship Can Change Your Perspective

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When I began my internship at Roberts a few months ago, I was confident I knew a lot about internships. However, at the end of my three month journey at the agency, four valuable lessons I learned particularly stood out. These pieces of advice from employees I’ve talked to and from my own experience will…

Marketing to Seniors: Everything’s changing and everything’s not.

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Marketing to seniors or mature markets is a critical aspect for any marketer today. Whether you’re a health care marketer, Medicare, Medicare Supplement, or Medicare Advantage marketer—or anyone interested in following where your growth in market share and revenue will come from in the next 20 or 30 years. Marketing to seniors effectively and being…

Hashtags# by Facebook: Are they working?

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What social media addict doesn’t love hashtags? You click on one your friend or your favorite brand came up with, and voila!—you get a page that serves up a nicely consolidated set of messages, images, and information pertaining to it. For brands, it’s a great way to start a conversation and monitor social chatter.  Adding…

Multitasking: Not the strength you might think

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When is the last time you spent 90 minutes doing one thing? I mean one single thing– editing, reading, running, maybe cooking – without checking your email, queuing up music, answering a phone call or checking social media (and then immediately checking again because you forgot you just checked)? Can you even make it 20…