Monthly Archives: September 2013

The Affordable Care Act: What is it, and am I affected?

98143497-resize

Tolstoy’s War and Peace clocks in at 1,440 pages; Les Miserables, by Victor Hugo, is a veritable tome at 1,488. The late David Foster Wallace kept Infinite Jest just below 1,200 pages. Not enough for you? Try moving on to the 2,409 pages of the Affordable Care Act. To be fair, legislative documents put very…

Make the most of prospect face time: 5 ways to change your own trade show behavior.

151604896_Tradeshow-exhibition-500px

Today we’re going to take a closer look at one of the unsung heroes in the world of behavior change. A powerful yet frequently underused tool in the in the behavior change cabinet of marketing approaches and executions. I’m talking about the trade show. Sometimes referred to as the expo, convention, conference, or simply an…

Inside the mind of an iPhone consumer

Inside the mind of an iPhone consumer

When the iPhone was first released, it revolutionized the cell phone marketplace. Since its inception in 2007, the iPhone has evolved in both complexity and popularity. Its sleek design and unlimited capabilities have attracted consumers to the product over the past six years, making it one of the leading smartphones on the market. As Apple…

Big Hits, Bad Diets: Changing unhealthy eating behavior during football season

80602258_Hungry-fan-with-sandwich-and-beer-500px

Football season means a lot of different things to a lot of different people, but when game day rolls around on Sunday, fans of all teams and types can unite around one thing: unhealthy eating. So how do you change this behavior before your health enters the red zone? Start by identifying the reasons why…

Change Management and Internal Communications

106551297-scared-of-something

If I told you your company was about to undergo a major transformation—say a merger—would you cringe? Most people would. It’s a natural human reaction. Our mothers (and sometimes, our bosses) like to tell us that change is good. But humans have many evolutionary reasons to be risk-averse, and major changes imply unknown risks. Over…

Senior living –How the Culture of Long-Term Care is Transforming

120792067_Elderly-Couple-Playing-Cards_500px

Nursing homes – a place most seniors dread. And why wouldn’t they? Most of today’s “traditional” nursing homes were created about 50 years ago as “homes for the aged.” Many were built like hospitals and organized to be similarly run resulting in a regimented, task- and schedule-driven atmosphere. Who wants to spend their final year’s…

Congratulations, behavior changers. Obesity rates are holding steady.

159668630_Overweight-man-standing-on-a-scale-500px

When behavior change is your business and childhood obesity, adolescent obesity, adult obesity, or any other kind of obesity is your target, you learn to celebrate the small victories that come your way, no matter how miniscule they may seem. Childhood obesity in particular is widely accepted as one of the most difficult issues to…

Monthly Archives: September 2013

The Affordable Care Act: What is it, and am I affected?

98143497-resize

Tolstoy’s War and Peace clocks in at 1,440 pages; Les Miserables, by Victor Hugo, is a veritable tome at 1,488. The late David Foster Wallace kept Infinite Jest just below 1,200 pages. Not enough for you? Try moving on to the 2,409 pages of the Affordable Care Act. To be fair, legislative documents put very…

Make the most of prospect face time: 5 ways to change your own trade show behavior.

151604896_Tradeshow-exhibition-500px

Today we’re going to take a closer look at one of the unsung heroes in the world of behavior change. A powerful yet frequently underused tool in the in the behavior change cabinet of marketing approaches and executions. I’m talking about the trade show. Sometimes referred to as the expo, convention, conference, or simply an…

Inside the mind of an iPhone consumer

Inside the mind of an iPhone consumer

When the iPhone was first released, it revolutionized the cell phone marketplace. Since its inception in 2007, the iPhone has evolved in both complexity and popularity. Its sleek design and unlimited capabilities have attracted consumers to the product over the past six years, making it one of the leading smartphones on the market. As Apple…

Big Hits, Bad Diets: Changing unhealthy eating behavior during football season

80602258_Hungry-fan-with-sandwich-and-beer-500px

Football season means a lot of different things to a lot of different people, but when game day rolls around on Sunday, fans of all teams and types can unite around one thing: unhealthy eating. So how do you change this behavior before your health enters the red zone? Start by identifying the reasons why…

Change Management and Internal Communications

106551297-scared-of-something

If I told you your company was about to undergo a major transformation—say a merger—would you cringe? Most people would. It’s a natural human reaction. Our mothers (and sometimes, our bosses) like to tell us that change is good. But humans have many evolutionary reasons to be risk-averse, and major changes imply unknown risks. Over…

Senior living –How the Culture of Long-Term Care is Transforming

120792067_Elderly-Couple-Playing-Cards_500px

Nursing homes – a place most seniors dread. And why wouldn’t they? Most of today’s “traditional” nursing homes were created about 50 years ago as “homes for the aged.” Many were built like hospitals and organized to be similarly run resulting in a regimented, task- and schedule-driven atmosphere. Who wants to spend their final year’s…

Congratulations, behavior changers. Obesity rates are holding steady.

159668630_Overweight-man-standing-on-a-scale-500px

When behavior change is your business and childhood obesity, adolescent obesity, adult obesity, or any other kind of obesity is your target, you learn to celebrate the small victories that come your way, no matter how miniscule they may seem. Childhood obesity in particular is widely accepted as one of the most difficult issues to…