Monthly Archives: November 2013

Who’s your real target audience? Behavior change through influencers.


We all know that children have relatively little purchasing power. Yet they’re heavily targeted at a rate of $17 billion a year. Perhaps it has something to do with the fact that children under 12 years old influence adults into parting ways with $700 billion annually. Many campaigns look to change behavior in one way or…

A Pedestrian Debate: How can we walk the walk?


One of my favorite activities to establish perspective is to imagine how people centuries ago would react to today’s habits. I’m fairly certain that I’ve figured out how to explain mobile technologies, mechanical pencils and turkey bacon, should I ever complete my time machine. But if I ever had to explain why our sidewalks are…

The power of the informational interview: change the way you network


We’ve all heard the popular saying, “It’s not always what you know, but who you know”. The impact networking can have on your career cannot be stressed enough. As a senior from the State University of New York at Geneseo, graduating next month, the looming prospect of my future career is constantly on my mind….

How technology will change the face of sports by 2025


And it’s a shot deep to right center . . . way back . . . way back . . . GRAND SLAM! Go crazy folks, the home team wins this one! Remember when you actually had to watch the game to hear the outcome? Think back to the days when a score couldn’t be accessed by the click of…

Movember: How Growing a Moustache Can Change Men’s Health.


Growing a “mo” in Movember could save your life, a friend’s life, and change health behavior. Every month, week, even day seems to have a special health awareness cause attached to it. In fact, tracks and supports over 60 nationally recognized  special days, weeks, or months of heath issues awareness. All good causes and serious health…

November Is National Caregiver Month: 3 Tips for Healthy Change


Over 35 million people worldwide have some form of dementia, including one of the most common types of memory loss, Alzheimer’s disease. Alzheimer’s is the best known form of dementia and is a degenerative and fatal brain disease where cell-to-cell connections in the brain are lost. Victims suffer behavior changes, memory loss, and an erosion…