Monthly Archives: December 2013

Gamification for B2B Brands Offers Increased Engagement and Influence

158822824_Tablet-fun-world-500px

What is gamification? The idea of gaming has been around since the beginning of time and the method is now commonly appearing in the digital world. The common definition of gamification is “the use of game mechanics and game design techniques in non-game contexts.” Simply put it is a way for brands to use gaming…

Health Insurance Exchange: Only 14 Shopping Days Left

71417496_person-online-with-party-hat

Yes, the original deadline for purchasing health insurance online via one of the nation’s 19 health insurance exchanges or the federal health insurance exchange  for the calendar year of 2014 is approaching faster than, well, Christmas Eve. It was Monday, December 23. Now shopping on health insurance exchanges  has been extended to New Year’s Eve,…

Behavior Change: Understanding the Transtheoretical Model

151532165_Change-Ahead-Sign-500px

Behavior change is all around us. Whether it’s engaging in community service, making healthier food choices, exercising on a regular basis or quitting smoking, most of us have a list of behaviors we want to start (or stop) that resist our attempts to do so. And while many people are capable of achieving short-term success,…

5 Content Marketing Lessons from 2013’s Most Popular Tumblr Blogs

175803509-I_should_buy_a_boat

FACT: One of the most popular Tumblr blogs of 2013 was a photo collection of cats on yachts. It’s not just famous. It’s Tumblr famous. Last week, Yahoo! announced that YachtCats and nine other sites were among the “10 most viral” Tumblr blogs in 2013. While your first reaction might be concern for future of the human…

Advertisers Try Keeping Up with Google Holiday Changes.

86517543_woman_credit-card_laptop-500px

Advertisers and marketers: brace yourself for a holiday shopping season of changes. Brought to you by our good friends at Google. These days keeping up with Google is just as nuts as “Keeping Up with the Kardashians.” Google’s ongoing changes are a task in and of itself. Let’s face, it Google is taking over the…

Obamacare: How to get young invincibles to care about it.

83826955_Group-of-millennials-posing-for-camera-500px

Aside from the infamous and well publicized glitches getting ACA’s www.healthcare.gov website off the ground—there’s a bigger problem lurking behind the technical snafus regarding the Obamacare launch. How do you get young healthy people to care enough to sign up for Obamacare? Young and healthy individuals’ participation in the health plan system is one of the…

Monthly Archives: December 2013

Gamification for B2B Brands Offers Increased Engagement and Influence

158822824_Tablet-fun-world-500px

What is gamification? The idea of gaming has been around since the beginning of time and the method is now commonly appearing in the digital world. The common definition of gamification is “the use of game mechanics and game design techniques in non-game contexts.” Simply put it is a way for brands to use gaming…

Health Insurance Exchange: Only 14 Shopping Days Left

71417496_person-online-with-party-hat

Yes, the original deadline for purchasing health insurance online via one of the nation’s 19 health insurance exchanges or the federal health insurance exchange  for the calendar year of 2014 is approaching faster than, well, Christmas Eve. It was Monday, December 23. Now shopping on health insurance exchanges  has been extended to New Year’s Eve,…

Behavior Change: Understanding the Transtheoretical Model

151532165_Change-Ahead-Sign-500px

Behavior change is all around us. Whether it’s engaging in community service, making healthier food choices, exercising on a regular basis or quitting smoking, most of us have a list of behaviors we want to start (or stop) that resist our attempts to do so. And while many people are capable of achieving short-term success,…

5 Content Marketing Lessons from 2013’s Most Popular Tumblr Blogs

175803509-I_should_buy_a_boat

FACT: One of the most popular Tumblr blogs of 2013 was a photo collection of cats on yachts. It’s not just famous. It’s Tumblr famous. Last week, Yahoo! announced that YachtCats and nine other sites were among the “10 most viral” Tumblr blogs in 2013. While your first reaction might be concern for future of the human…

Advertisers Try Keeping Up with Google Holiday Changes.

86517543_woman_credit-card_laptop-500px

Advertisers and marketers: brace yourself for a holiday shopping season of changes. Brought to you by our good friends at Google. These days keeping up with Google is just as nuts as “Keeping Up with the Kardashians.” Google’s ongoing changes are a task in and of itself. Let’s face, it Google is taking over the…

Obamacare: How to get young invincibles to care about it.

83826955_Group-of-millennials-posing-for-camera-500px

Aside from the infamous and well publicized glitches getting ACA’s www.healthcare.gov website off the ground—there’s a bigger problem lurking behind the technical snafus regarding the Obamacare launch. How do you get young healthy people to care enough to sign up for Obamacare? Young and healthy individuals’ participation in the health plan system is one of the…