Monthly Archives: May 2014

Event Marketing Success: Move beyond the jumbo shrimp.

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How big are your jumbo shrimp? Sadly, this well known oxymoron pretty much sums up a lot of the feedback and “metrics” from a poorly planned and ill conceived special event marketing, sponsorship, or trade show. All too often memories about the quality of the hors d’oeuvres or the open bar are all that linger as a…

Event Marketing: Three big ideas from 2014 Event Marketing Summit.

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Going into this year’s Event Marketing Summit, I had pretty high expectations. After all, I was attending an event that was being organized and implemented by Event Marketer, an organization all about the latest and greatest in customer engagement and experiential marketing events. And every attendee pretty much did this for a living, so the…

Health Care Marketing Redefined: A Closer Look at the Affordable Care Act

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Let me preface this blog post by saying that I am, admittedly, not a very politically opinionated person, and I don’t claim to know everything about it. My intention for this piece is not to pick sides and incite debate but rather to reflect on where the Affordable Care Act (aka Obamacare)—specifically the new  health…

Contextual Marketing: The Rise of Right Message, Right Time

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Contextual marketing is a notion that has been around a long time. Images of frosty cool beer cans positioned at eye level in uncovered baseball stadiums. Tourist guides at rest stops and in the lobbies of hotels. Radio ads for freshly brewed coffee running during morning drive times. These are all examples of marketing that attempts…

Talent Recruitment for the New B2B World

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Promoting a job opening on a company website or searching for the next step in one’s career used to be reliant on professional connections, word of mouth, and relevant experience. We now live in an era of compressed time, transparency, and transformation largely fueled by technology. New innovative technology platforms continue to briskly emerge, rise,…

Going Mobile: Keeping Employees Happy and Hardworking … Everywhere (While Maintaining Information Security)

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More of a visual person? Check out the SlideShare. In a conference room. At Panera Bread. While skydiving. No matter where we are or what we’re doing, we have the power to be productive. And though my third example might be a stretch, it’s not completely out of the realm of possibilities, because the tools…

Video and B2B; change the narrative and get results.

Always tell a story.

“Wait, you don’t have a YouTube account?!” our waitress asked, nearly dropping the appetizer platter. I sat back and watched our technophobe server, Barb, stretch her brain around the absurdity of it all.  “But… even I  have a Youtube account for video surfing… you probably have one too… it comes with Gmail!” That’s right, my…

Five financial tips for the sandwich generation

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As the aging population continues to rise, many middle-aged adults are finding themselves caught between caring for their parents as well as their own families, creating what’s known today as the sandwich generation. Although this new pool of caregivers has grown only slightly over the past decade, the financial strains associated with supporting multiple generations…