Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Webinars Should be Worthwhile, Not Wastes of Time

476127923

Picture this: You decide to attend a webinar from a reputable brand that promises to teach you how to do your job better than anyone else ever has. After spending the first 30 minutes introducing speakers and setting up the situation and pain points, and the last 15 minutes stating the obvious and talking about…

Writing for Diverse B2B Clients on Multiple Platforms

462954493-woman-and-business-plan

Balancing multiple client accounts and making sure you feel confident when writing for audiences on multiple communication channels can be challenging. For instance, if you have five clients and each of those clients has three primary communication platforms that you are writing content for, then there’s a chance you may lose touch (slightly) of what…

Monthly Archives: July 2014

3 email marketing stats that will make you revisit your strategy

466311079-resize

I hope you’re ready for some email marketing stats, because this post is full of them. So it’s only fitting to kick things off with a stat: Last year, marketers sent out more than 830 billion emails. That’s a whole lot of annoyed consumers—or maybe not. According to a recent email marketing study, 77 percent of consumers prefer to receive marketing…

Don’t Coast on Autopilot—Live with Intention: 4 Steps to Craft a Meaningful Life

465146315_Man-on-mountain-top

Have you ever been on autopilot and lost a night just staring at your iPhone? I have, and it sucks when you think about it.  Now that I’m in the shady part of my twenties I’ve started to realize just how precious time is. It’s like any tangible resource that gets used up whether we…

B2B Marketing: Reshaping events through continuous improvements

174491259_resize

It may seem like a simple concept in theory. The idea of reshaping B2B events through continuous improvements from event to event and making tweaks along the way. But when many event marketers are faced with budget pressures, personnel changes, internal politics, and much more, it’s not an easy concept to implement. But sitting down…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion