Monthly Archives: September 2014

Telemedicine: Connecting the Health Care Ecosystem for Health and Financial Benefits

462388591-doctor's-tablet

Telemedicine is sweeping through the health care industry, utilizing the latest technology to break down barriers between patients and caregivers. It’s a powerful trend that enables doctors to easily (and immediately) connect with people when they aren’t able to be in the same location. Devices, platforms, and tools continue to be developed to support telemedicine,…

4 LinkedIn B2B Marketing Don’ts

453783889 - frustrated at laptop

There’s already an endless supply of LinkedIn B2B marketing best practices advice out there. So I thought I’d look at the worst practices. From over-promoting to lacking focus, here’s four LinkedIn B2B marketing don’ts you’ll definitely want to avoid. 1. Don’t Expect Immediate Results A lot of companies jump into LinkedIn anticipating instant gratification. They…

Over the top teaser videos—worth the big bucks?

kevin-hard-dave-franco-madden-commercial-video

“This better be worth it.”—the phrase I uttered after watching the third “Up for Whatever” teaser commercial in the weeks leading up to Super Bowl XLVIII.  I mean really: Arnold Schwarzenegger, Don Cheadle, a llama? I couldn’t imagine the final ad would live up to all the hype. And even after the big, (slightly anticlimactic)…

Engaging attendees through storytelling at live events

450662795-resize

The topic of storytelling is obviously not a new concept in today’s world. I’m sure many of you can take yourself back to a favorite story you were told growing up, whether it be true or fictional. And many of you can probably even recall how that story made you feel or react to a…

Social Media: Unplugging (for real) for a social-media-free vacation.

jeanne01

Social media. It has been part of my everyday routine for half of my life. Since I was deciding who really should make the elite picks in my MySpace top 8, to checking Twitter for traffic updates before heading out the door. Within the last few months, I began to ask myself where my social…

Are Chip Cards Your Chance To Change the Game?

emv card

My mechanic, we’ll call him Bill, doesn’t take credit or debit cards. Cash or check only. He just doesn’t want to deal cards. Which means I don’t go there for some of my biggest repairs. Lately Bill is looking pretty smart, though. With so many point-of-sale data breaches in the past 18 months —  Target,…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…