Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

A Look into the Future: B2B Marketing Trends in 2015 (and What You Should Be Doing Now to Get Ahead)

483171893-resize

We’re about to take the plunge into 2015, a brand-new year with brand-new opportunities. As you consider your resolutions, make sure that staying ahead of upcoming B2B marketing trends tops your list. Powerful new technology and strategies will enable marketers to take their efforts to new levels, with improved targeting, smoother automated campaigns, and more…

The Rochester Public Market: Local Initiatives Help Fuel Healthy Eating in Our Community

78818676-resize

For over 100 years, the Rochester Public Market has been providing our community with the best local produce, ethnic cuisine, cafes, breweries, florists, coffee shops, general merchandise, and more. They even host awesome events like the Food Truck Rodeo where over 30 food vendors on four wheels circle the market dishing out delicious treats to…

Three MORE Surprising Ways to Utilize Social Media

176522251-resize

Ready for three more? In my last post, I detailed three surprising ways in which organizations are utilizing social media today—but why stop there? This part two post will examine three more groups that are leading us into the social stratosphere, showcasing innovative ways to reach captive audiences using social media. Surgical Teams That’s right,…

Big data and events. Why it can’t be ignored.

474655039-resize

If you have been involved in event activation and event marketing in the past, in any shape or form, you can probably admit to being able to get away with not having as much tracking or ROI attribution as some of your marketing counterparts. In the demand gen world it has always been the expected…

Monthly Archives: November 2014

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

One bus ride can change everything.