Monthly Archives: December 2014

How Great Companies Generate Creative and Innovative Ideas

462198363-resized

One of the sessions I participated in at the Event Marketing Summit back in May was led by David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas. Now, prior to the summit, I was going through the laundry list of sessions that were available, trying to map…

Why Elon Musk will change the world (and that’s a good thing).

Photo by: Joe Pugliese

What does it take to change a mind? How about a long-held tradition, or even a way of life? Of course you could answer these questions in a myriad of ways, so I’ll distill it down to the one answer I believe to be the fundamental truth: To implement any real change, at any level, takes a…

Influencer Marketing for B2B Brands

Sphere-of-influence

Influencer marketing can be a great complement to add as a component to a larger marketing campaign. B2B marketers and public relations professionals have taken note and are leveraging digital mediums like social media, blogs and websites to identify, target, engage, and develop relationships with select individuals or groups. These influencers often have large online…

Keeping Your Money Safe This Holiday Shopping Season

85500712-resize

It’s the most wonderful time of the year. Holiday parties, eggnog, time with friends and family … and shopping. For many, the holiday shopping season kicks off on Black Friday, or perhaps even as they’re walking off that third slice of pie on Thanksgiving night. For others, it’s all about Cyber Monday. But whether you…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Understanding and Driving Brand Loyalty

178747127-resized

When you buy an item, whether it be a soda or cereal or maybe an article of clothing, do you find yourself drawn to one particular brand? There is a reason for that, and it is this notion of brand loyalty. Brand loyalty is defined as when consumers become committed to a certain brand and…

Monthly Archives: December 2014

How Great Companies Generate Creative and Innovative Ideas

462198363-resized

One of the sessions I participated in at the Event Marketing Summit back in May was led by David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas. Now, prior to the summit, I was going through the laundry list of sessions that were available, trying to map…

Why Elon Musk will change the world (and that’s a good thing).

Photo by: Joe Pugliese

What does it take to change a mind? How about a long-held tradition, or even a way of life? Of course you could answer these questions in a myriad of ways, so I’ll distill it down to the one answer I believe to be the fundamental truth: To implement any real change, at any level, takes a…

Influencer Marketing for B2B Brands

Sphere-of-influence

Influencer marketing can be a great complement to add as a component to a larger marketing campaign. B2B marketers and public relations professionals have taken note and are leveraging digital mediums like social media, blogs and websites to identify, target, engage, and develop relationships with select individuals or groups. These influencers often have large online…

Keeping Your Money Safe This Holiday Shopping Season

85500712-resize

It’s the most wonderful time of the year. Holiday parties, eggnog, time with friends and family … and shopping. For many, the holiday shopping season kicks off on Black Friday, or perhaps even as they’re walking off that third slice of pie on Thanksgiving night. For others, it’s all about Cyber Monday. But whether you…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Understanding and Driving Brand Loyalty

178747127-resized

When you buy an item, whether it be a soda or cereal or maybe an article of clothing, do you find yourself drawn to one particular brand? There is a reason for that, and it is this notion of brand loyalty. Brand loyalty is defined as when consumers become committed to a certain brand and…

Monthly Archives: December 2014

How Great Companies Generate Creative and Innovative Ideas

462198363-resized

One of the sessions I participated in at the Event Marketing Summit back in May was led by David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas. Now, prior to the summit, I was going through the laundry list of sessions that were available, trying to map…

Why Elon Musk will change the world (and that’s a good thing).

Photo by: Joe Pugliese

What does it take to change a mind? How about a long-held tradition, or even a way of life? Of course you could answer these questions in a myriad of ways, so I’ll distill it down to the one answer I believe to be the fundamental truth: To implement any real change, at any level, takes a…

Influencer Marketing for B2B Brands

Sphere-of-influence

Influencer marketing can be a great complement to add as a component to a larger marketing campaign. B2B marketers and public relations professionals have taken note and are leveraging digital mediums like social media, blogs and websites to identify, target, engage, and develop relationships with select individuals or groups. These influencers often have large online…

Keeping Your Money Safe This Holiday Shopping Season

85500712-resize

It’s the most wonderful time of the year. Holiday parties, eggnog, time with friends and family … and shopping. For many, the holiday shopping season kicks off on Black Friday, or perhaps even as they’re walking off that third slice of pie on Thanksgiving night. For others, it’s all about Cyber Monday. But whether you…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Understanding and Driving Brand Loyalty

178747127-resized

When you buy an item, whether it be a soda or cereal or maybe an article of clothing, do you find yourself drawn to one particular brand? There is a reason for that, and it is this notion of brand loyalty. Brand loyalty is defined as when consumers become committed to a certain brand and…

Monthly Archives: December 2014

How Great Companies Generate Creative and Innovative Ideas

462198363-resized

One of the sessions I participated in at the Event Marketing Summit back in May was led by David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas. Now, prior to the summit, I was going through the laundry list of sessions that were available, trying to map…

Why Elon Musk will change the world (and that’s a good thing).

Photo by: Joe Pugliese

What does it take to change a mind? How about a long-held tradition, or even a way of life? Of course you could answer these questions in a myriad of ways, so I’ll distill it down to the one answer I believe to be the fundamental truth: To implement any real change, at any level, takes a…

Influencer Marketing for B2B Brands

Sphere-of-influence

Influencer marketing can be a great complement to add as a component to a larger marketing campaign. B2B marketers and public relations professionals have taken note and are leveraging digital mediums like social media, blogs and websites to identify, target, engage, and develop relationships with select individuals or groups. These influencers often have large online…

Keeping Your Money Safe This Holiday Shopping Season

85500712-resize

It’s the most wonderful time of the year. Holiday parties, eggnog, time with friends and family … and shopping. For many, the holiday shopping season kicks off on Black Friday, or perhaps even as they’re walking off that third slice of pie on Thanksgiving night. For others, it’s all about Cyber Monday. But whether you…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Understanding and Driving Brand Loyalty

178747127-resized

When you buy an item, whether it be a soda or cereal or maybe an article of clothing, do you find yourself drawn to one particular brand? There is a reason for that, and it is this notion of brand loyalty. Brand loyalty is defined as when consumers become committed to a certain brand and…

Monthly Archives: December 2014

How Great Companies Generate Creative and Innovative Ideas

462198363-resized

One of the sessions I participated in at the Event Marketing Summit back in May was led by David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies Generate Great Ideas. Now, prior to the summit, I was going through the laundry list of sessions that were available, trying to map…

Why Elon Musk will change the world (and that’s a good thing).

Photo by: Joe Pugliese

What does it take to change a mind? How about a long-held tradition, or even a way of life? Of course you could answer these questions in a myriad of ways, so I’ll distill it down to the one answer I believe to be the fundamental truth: To implement any real change, at any level, takes a…

Influencer Marketing for B2B Brands

Sphere-of-influence

Influencer marketing can be a great complement to add as a component to a larger marketing campaign. B2B marketers and public relations professionals have taken note and are leveraging digital mediums like social media, blogs and websites to identify, target, engage, and develop relationships with select individuals or groups. These influencers often have large online…

Keeping Your Money Safe This Holiday Shopping Season

85500712-resize

It’s the most wonderful time of the year. Holiday parties, eggnog, time with friends and family … and shopping. For many, the holiday shopping season kicks off on Black Friday, or perhaps even as they’re walking off that third slice of pie on Thanksgiving night. For others, it’s all about Cyber Monday. But whether you…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Understanding and Driving Brand Loyalty

178747127-resized

When you buy an item, whether it be a soda or cereal or maybe an article of clothing, do you find yourself drawn to one particular brand? There is a reason for that, and it is this notion of brand loyalty. Brand loyalty is defined as when consumers become committed to a certain brand and…