Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.

Need. More. Screenz.

I’ll be the first to admit it; my way of life only works with technology.  If we were suddenly thrust back into the dark ages, a la Kurt Russell in “Escape from LA,” my career would be over.  I can’t build a house, or hunt with a bow, or even distinguish a boysenberry from a…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Marketing with Memes

andrew-blog-success

For anyone not familiar with a “meme” it’s a concept or behavior that spreads from one person to another. As this recap of the most popular memes of the past 15 years will show you, they often take the form of a funny image, video, or phrase that is continually repurposed and shared online. Memorable,…

2015 #CustomerBowl Picks Rochester’s Super Bowl Advertising Winners and Losers

customer-bowl

This year’s Super Bowl was one of the best of all time, ending with the most controversial play call in the history of the NFL. Seattle passed up a chance to win by declining to run the ball for the final yard, and instead turned it over in the waning seconds of the game on…

Monthly Archives: February 2015

Tips on Creating a Killer Mobile Event App

GettyImages_141733448--resized

Throughout your career you can probably identify a few projects, tactics or campaigns that you saw so much potential in that you were just waiting for the right moment to be able to launch them into the world. For me, that project was creating a mobile event app to help enhance the attendee experience at…

Don’t Forget about the Caregiver!

178491571-resized

They are the ones that the infirm count on the most.  They make it their job to care for individuals with impairments and maintain their activities for daily living.  No, they are not doctors, but caregivers.  Just about any person with a health impairment might use caregiving services to address their needs.   However, what happens…

A Quick Guide to 2015 Event Technology Trends

510689151-resized

 With new technology being developed at near warp speed, it’s tough to keep up. And what’s even harder: knowing the best way to use the latest and greatest new technology at your live event in a way that is engaging and helps enhance the overall event experience. Well, lucky for you, I have pulled together…

Digital Natives: We’re out to change the future, today.