Monthly Archives: April 2015

Seven Ways Music Can Help Maintain a Healthy Brain


We’ve all experienced the feeling. You’re in your car with the radio on, maybe driving home from work, when an old song comes on. You are immediately transported back in time to when the song was popular, or when it was most important in your life. This is because music is strongly linked to our…

Timely Twitter Tips for Small Businesses

Twitter Tips

140 characters, sure, it sounds easy … but then you find you hv 2 abbrv8 to fit evrythng & 2 get #hashtaggy with it. Almost 300 million people actively use Twitter. Aside from its game changing-social impact, it’s a critical business tool. Customers expect it and apply the perception—if a company is not using Twitter, they…

Breakthrough Strategy Creates a 20% Decrease in Distracted Driving for ROC


Distracted driving is such a major topic these days. You hear the dangers talked about, campaigned against, ticketed for, and even brought to trial, but it wasn’t always that way. I got my driver’s license when I was 17 (2003) and already had a cell phone (Verizon LG VX8100 color flip phone, it was awesome)….

How ‘Mad Men’ can strengthen your B2B strategy


Advertising, public relations, and marketing have come a long way since the Mad Men era. Although our everyday agency life doesn’t quite match the lifestyle these characters lead—or include the fabulous 1960s outfits—we can still learn a lot of lessons for the modern-day agency. With the award-winning show’s final season under way, I want to…

Amplifying Passion Points at Sponsorship Events


So you’ve sponsored an event or signed up to be an exhibitor. You get your logo on some signage or perhaps receive a free advertisement in the program book. But now what? We know sponsorships don’t pay off through logo and name exposure alone. The challenge is in finding a way to bring your brand…

Are You Prepared for Retirement? Start Saving!


Are you saving enough for your retirement? It is a question we all handle differently. Some of us have a plan, others wing it, some procrastinate, while many of us might straight out ignore it. However, not saving enough for retirement is an issue that is commonplace across all generations. According to the National Institute…

Smaller. Even smaller. No, even smaller: Three things political campaigns can teach us about microtargeting


Ahhh, can you feel it? Political campaigns gearing up to saturate the airwaves, cover the lawns of millions of Americans, decorate car bumpers and dominate conversations at dinner tables across the country. If you can’t escape it, might as well embrace it. Now, have you ever wondered why, when you’re browsing the internet, the political…

Search Engine Marketing: Q1 2015 Marks the Highest Increase in Three Years


Search Engine Marketing (SEM) is one of the most powerful ways to reach customers who are looking for a specific product or service in the very moment they are searching for it. In 2011, Zero Moment of Truth (ZMOT) was introduced, which described a revolution in the way consumers search for information online and make…

Where should my B2B video live?


The amount of time spent watching online videos has more than doubled since 2012. Of course, advertisers are quickly adapting as needed, shifting more TV dollars to their digital video budget. Market research provider eMarketer predicts that digital video spend will reach $12.27 billion by 2018, an incredible jump from the $4.18 billion spent in…