Monthly Archives: June 2015

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Networking in the Digital Age

Networking_DigitalAge

No matter how many pep talks I give myself in the car before I walk in, live networking events make me self conscious. I tell myself, “Just because you’re going to this thing alone, doesn’t mean that everyone in the room thinks that you have no friends. It’s completely obvious to everyone that you are…

13 Subject Lines That’ll Trick Coworkers into Reading Your Emails

Screen-Shot-06-18-15-at-11

Ever feel like your coworkers are ignoring your emails? Stop blaming them and start blaming your subject lines—they just aren’t interesting enough. Try this instead: Send the same boring emails you normally write, but title them with misleading subject lines. Here are 13 juicy prewritten lines you can use to bait your email hooks: Just…

How to Pick the Right Digital Extensions for Your Event

179954492

In the world of event marketing, it’s quickly becoming clear that events need—and are expected—to reach beyond the live, in-person experience. It’s no longer enough to just create an awesome on-site interaction between your brand and your customer—it’s now critical to bring the outside world in, and stretch the on-site experience beyond the immediate event…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

Change behavior: Three behavioral economic theories that influence consumer decisions

106679911

Behavioral economics is the study of human decision-making. Or, as I like to call it, the study of why humans do weird things, make strange choices and act in spite of what they know to be true. It makes sense that we sometimes make decisions that we aren’t sure why we made. Did you know…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Four Steps to Build Stronger Business Relationships on LinkedIn

Picture1

LinkedIn is now the business-oriented social networking site. Over the past few years, LinkedIn has evolved from a job search tool to a critical business resource, especially for those in B2B industries. LinkedIn now boasts more than 322 million users across 200 countries with 35 percent of users accessing the site daily. The volume and…

Monthly Archives: June 2015

#ThinkContent Takeaways, Told by Inspirational Quotes

photo 5

A few weeks back I had the pleasure of sitting dead center of the front row to soak up content marketing insights from some of the top thinkers in the space at the #ThinkContent conference in NYC, sponsored by NewsCred. Executives from companies including BuzzFeed, YouTube, Chobani, Smirnoff, Xerox, MasterCard, IBM, Droga5 … and the…

Networking in the Digital Age

Networking_DigitalAge

No matter how many pep talks I give myself in the car before I walk in, live networking events make me self conscious. I tell myself, “Just because you’re going to this thing alone, doesn’t mean that everyone in the room thinks that you have no friends. It’s completely obvious to everyone that you are…

13 Subject Lines That’ll Trick Coworkers into Reading Your Emails

Screen-Shot-06-18-15-at-11

Ever feel like your coworkers are ignoring your emails? Stop blaming them and start blaming your subject lines—they just aren’t interesting enough. Try this instead: Send the same boring emails you normally write, but title them with misleading subject lines. Here are 13 juicy prewritten lines you can use to bait your email hooks: Just…

How to Pick the Right Digital Extensions for Your Event

179954492

In the world of event marketing, it’s quickly becoming clear that events need—and are expected—to reach beyond the live, in-person experience. It’s no longer enough to just create an awesome on-site interaction between your brand and your customer—it’s now critical to bring the outside world in, and stretch the on-site experience beyond the immediate event…

How to Market to Engineers (And Think Like One Too)

181413271-resize

When working in B2B marketing, it’s always important to understand your client and to whom you’re marketing your product. Marketing to engineers is no different. As a daughter of an engineer, I know firsthand that it’s not always easy to think like they think. Their technical mindsets are always looking for the most efficient way…

Change behavior: Three behavioral economic theories that influence consumer decisions

106679911

Behavioral economics is the study of human decision-making. Or, as I like to call it, the study of why humans do weird things, make strange choices and act in spite of what they know to be true. It makes sense that we sometimes make decisions that we aren’t sure why we made. Did you know…

Person-Centered Care is Finally the Norm

537665557-feat

Person-Centered Care (PCC) as it relates to elder care has been a rapidly growing philosophy for many years now. You can find it in CMS regulations and guidelines, and discussed at most senior living conferences. Pretty much every senior living provider, in one form or another, says they are delivering PCC. It’s safe to say…

Four Steps to Build Stronger Business Relationships on LinkedIn

Picture1

LinkedIn is now the business-oriented social networking site. Over the past few years, LinkedIn has evolved from a job search tool to a critical business resource, especially for those in B2B industries. LinkedIn now boasts more than 322 million users across 200 countries with 35 percent of users accessing the site daily. The volume and…