Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”

515071355-resized

“Words are a form of action, capable of influencing change.”—Ingrid Bengis. As professionals, we know nowhere is this more true than in PR. Word choice is crucial to effective communication. So why, then, do we repeatedly choose a word that undermines our credibility? The word “honestly” is used in day-to-day conversation by everyone from teens…

Monthly Archives: July 2015

Don’t just sponsor an event. Activate.

Untitled-7

If you live in the Rochester, NY area, you’re probably familiar with the Xerox Rochester International Jazz Festival. It takes place every year in late June and is one of the most popular events of the summer, serving as a sort of unofficial kickoff to a very busy upstate New York festival season. This year,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

3 Tips to Influence the Industrial Engineer’s Buyer’s Journey

ThinkstockPhotos-475835831_resized

Today’s modern industrial engineer is increasingly relying on digital media to research, shop and interact with brands while preparing to make a purchase decision. According to GlobalSpec research, 84 percent of industrial professionals use the internet to find components, equipment, services and compare across suppliers. These professionals are visiting 10 or more websites averaging several…

Think Visually for Social Media

10955389_629078880558748_123064220_n

Coming from the world of Kodak, I’ve always known the importance and impact of images. Photos were the original “social network” — the medium that spurred people to CONNECT with others to SHARE content (Who remembers ALWAYS ordering double prints to have a set to share?). The success of Facebook was built on photos — it became THE…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

Three Reasons I Honestly Hate the Word “Honestly”