Monthly Archives: August 2015

Will Mobile Banking Cannibalize Brick and Mortar Banks?

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To make life a little easier, my bank offers a way to deposit checks without ever leaving my seat. In a world of connectivity and convenience, mobile banking has begun to increase steadily among offerings from banking organizations.  Need some extra money in your checking to pay bills? No problem, a few clicks on the…

Five More Reasons to Get Your Business on Social Media

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Social media. As of this moment in time, it’s hard to believe it could it be more popular. It’s estimated that nearly one quarter of the average American’s work day is spent browsing social media for non-work related activities. (Hey, you! Get back to work! After you read this, of course.) Using social media to…

Can’t we all just get along? Why understanding both sides could fix the journalism/PR relationship

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When it comes to journalism and public relations, although they work hand in hand, the two fields aren’t exactly the best of friends. We all know journalists find PR specialists to be a nuisance, and vice versa. I’ve seen both sides (albeit on a much smaller scale) as an editor at my college’s newspaper and…

Tic Tac® and StarKist® Tuna: 8 brand partnerships that should exist.

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Strategic brand partnerships have been growing in popularity—from MasterCard and Apple Pay joining forces, to Macy’s and Google getting together to improve inventory search. It’s no surprise. Partnering up can bring unique competitive advantages, positive brand halos and new marketing outlets to both sides. So in the spirit of synergy, here are eight dream strategic…

8 Things to Remember When Creating a Survey

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With survey software readily available to businesses and individuals, surveys have become a great resource for market research and customer feedback. If executed correctly, surveys provide valuable insights that help create positive change. If poorly crafted, surveys leave you with nothing but unanswered questions, literally. Here are eight tips to get the most out of…