Monthly Archives: October 2015

This is How an Engineer Does Halloween

Halloween Engineer Diagram

My husband fits the Engineer stereotype. Very “left brained,” very analytical, and, dare I say, a bit stiff. He thinks everything through—gathering data, looking at every angle and every possible outcome before taking action. He folds his underwear. Pretty much the complete opposite of me—I tend to be impulsive and I won’t even talk about the…

Life with Betty: Making the big move.

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A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Search Engine Marketing: Why Are My Ads Not Showing When I Search For Them?

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If you develop and manage search engine marketing (SEM) campaigns, you’re familiar with this question: “Why are my ads not showing when I search for one of our keywords?” It’s a completely fair question, and one I asked before I became well versed in the subject. Seriously though, it is confusing. If we’re paying for…

Running for change: Our clients work hard to advocate for the causes they care about

Running for change 1

Advertising, marketing and public relations are more than just creating an ad, sending out a piece of direct mail or posting a funny tweet—these are areas that create real change in all industries, from healthcare to technology to B2B. At Roberts, we exist to create meaningful, memorable change for our clients, but we also want…

Instagram, Instamarketing: Why every marketer should be posting square photos

JACK!

You know a social media channel has hit the big time when your mom joins. Yes, my mother joined Instagram a few weeks ago. I don’t blame her though for wanting to see what all the hype is about. I’m constantly raving about the National Geographic posts and “the coolest thing I saw on Instagram.”…

True Life: I called a hacker on my phone and gave him access to my work computer

Chelsea Scared

This is kind of a long story. Feel free to skip to the bottom for key takeaways, but I’m sharing the complete tale of how I learned my lesson on cybersecurity the hard way, so you don’t have to. You know, in the spirit of behavior change! It all started at around 4:45 pm on…