Monthly Archives: November 2015

Why B2B is harder—and better.

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I had this amazing advertising professor named Kevin O’Neill at Syracuse University. He was a wise, award-winning gentleman. Mad Men era at its finest. Copywriter gone creative director gone agency owner of both international and creative boutiques during his brilliant career. Hanes was one of his biggest clients along with Lego, AT&T, Johnson & Johnson,…

3 Reasons to Introduce Webinars to B2B Audiences

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Many of us have attended a webinar online. The lure of an interesting and educational topic often offered for a small fee, or for free. View it online at your desk at work, or on the go with your mobile device. Have a conflict during the scheduled time? There likely will be an on demand…

Real People, Real Challenges: 5 Tips for Producing Professional Video with Amateur Actors

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There’s something very powerful about videos that use “real” people, especially in the world of B2B. Whether it’s employees, clients, the off-the-cuff opinions of the man on the street—they can help make your marketing message more believable, relatable, and genuine. But there is a downside. While authentic, “real” people aren’t actors. And not all of…

[Fname], will you read my personalized blog?

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Do you ever get the sense that your “personalized” marketing messages sound insincere? You’re not alone. Your customers get that same feeling—at least 70 percent of them, according to Digital Printing Reports. What we like to call 1:1 marketing often sounds more like 1:Bazillion marketing. A token [Fname] doesn’t change that. What does? Doing this:…