Monthly Archives: December 2015

How culture at work makes it all work.


In my 23 years here on this earth, you could say that I have had my fair share of jobs. To name a few, I have been a Janitor, Water Park Attendant, Liquor Store Cashier, Visual Merchandiser, as well as a couple Marketing/PR/Social Media Internships. As with any job, I was provided with many unique experiences…

Social selling: Turning your employees into brand advocates


I don’t need to tell you that social media is an integral part of any business’s success, no matter what industry you’re in. Whether you’re an industrial engineer, a financial advisor, or a healthcare worker, your customers, clients, and patients are online and these online platforms are a key part of the Buyer’s Journey. The…

In the spirit of the holidays: Five agency holiday cards to judge


[To the tune of Silver Bells] City sidewalks, busy sidewalks dressed in holiday style. In the air there’s a feeling of shameless, self-promotional agency holiday cards. Agency holiday cards are like cilantro—you either love them or you hate them. Some put you in the spirit of the season while others make you feel like Krampus….

Left Brain vs. Right Brain: Why Your Marketing Strategy Needs to be Whole Brain

Data vs. Content_Roberts Communications

Stepping back and looking at the target audience’s persona is what marketing is all about. In today’s professional landscape, cross-departmental communications are essential. The marketing team stretches across multiple departments working with engineers, IT departments, product specialists and many more. Not only do they work together, but they make decisions together. So what’s the big…

Does a clean or cluttered desk inspire more creativity and productivity? My take.


“If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” -Albert Einstein Einstein is of course a genius, but on desk organization? Take a quick stroll around your office and answer this question for me: do you see more cluttered or clear desks? Neat freaks…

For B2B, Facebook is The Place to Be

social media users data

While B2B companies are rapidly evolving to see the benefits of social media, many still look only to LinkedIn or Twitter to nurture a presence. And while those two platforms are important, don’t overlook the value of Facebook. While Facebook is largely a place to see pictures of babies and funny cat videos, it is…