Monthly Archives: January 2016

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

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My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

Posture Supports Productivity: Here Are 5+5 Tips to Help

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I took some time off during the recent holidays, and being away from the office for a bit made me more aware of habits I have sitting and standing at my desk (yes, I’m one of them. I love my Varidesk.). It also reminded me of this article from over a year ago talking about…

Marketing Advice from a Tree

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Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…

Top 5 Phoniest Marketing Tactics

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If it looks like an ad, talks like an ad and feels like an ad, it’s probably a waste of some marketer’s budget. Nobody wants to be treated like a walking wallet. Traditional advertising doesn’t cut it anymore. Customers want realness, transparency, conversation and personal attention. Yet in an age when customers yearn for sincerity,…

Start the New Year Right: “I Will Remember to Take My HBP Medication”

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It‘s a new year, a new beginning, a time when hope shines light on all the things we want to change in our lives. Whether that means spending more time with family, cutting back your sugar intake, working out more, swearing less (or more), trying new things—whatever it is—it usually aligns with a pretty significant…