Monthly Archives: February 2016

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

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Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

Great advertising is based on human truths.

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Remember what it was like … … getting into the first car you bought and gripping the steering wheel? Seeing your child open his eyes for the first time? Packing your bags for college? Or you know that feeling you get in your tummy when an airplane or rollercoaster dips? When you absolutely hate something…

Taking Breaks Can Increase Productivity (Trust Me)

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In an agency setting, productivity levels must be top notch. At Roberts, we’re juggling multiple clients with impending deadlines and making progress on countless projects all while attending client and internal meetings. This super-busy work speed can catch seasoned professionals and those fresh on the scene for a loop. If you’ve read my blogs before,…

“Take as Directed” campaign recognized for “super” results.

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Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby.

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Crash the Superbowl. Meet the Ketchups. PuppyMonkeyBaby. The world of Super Bowl viewing is changing … gone are the days of sitting around with friends eating guac and drinking Bud… running to the restroom while football is on so you don’t miss an ad… gone because so many advertisers now pre-release their ads on YouTube…

Direct Mail Isn’t Dead

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In the digital Age of Technology that we live in, it’s fair to assess that because everything is connected, we don’t need to reach our customers through direct mail. People always just look at their email and throw out (or recycle) whatever they get in the mail. Right? Take a look at these numbers from…