Monthly Archives: March 2016

Comedy Isn’t Just for the Comedians

ts_490943966

When given the choice between reading a product’s instruction manual versus flipping through, say, the Sunday paper’s comic section, which would you prefer? Chances are getting in a laugh is much higher up on someone’s priority list than struggling through paragraphs of overly technical terminology.  The beauty of laughter is that it’s the same in…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

A Different Take on Good Business—Brands with a Cause

483047213

Let’s set the scene. It’s Sunday afternoon and you’re in aisle 9, household essentials, of your local grocery store. Dish soap is on your list. There are probably several brands to choose from, all priced relatively similar. You notice one brand proudly displays that they donated $2 million to soup kitchens across the U.S. last…

5 Things About Thought Leadership Your Boss Wants To Know

494096297

What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

Instagram Ad Change – How Long is 30 Seconds, Really?

IG_video_ad

Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…

Become A Big Fish In a Small Pond: Four Tips for Local PR

chelsea_feat

Sure, you want to be on the TODAY show with Kathie Lee and Hoda. They have a huge following and they look like they have a fun time in the morning. I want to hang out with them too. But we’re not friends yet, and we probably won’t be for a really long time. It’s…

Monthly Archives: March 2016

Comedy Isn’t Just for the Comedians

ts_490943966

When given the choice between reading a product’s instruction manual versus flipping through, say, the Sunday paper’s comic section, which would you prefer? Chances are getting in a laugh is much higher up on someone’s priority list than struggling through paragraphs of overly technical terminology.  The beauty of laughter is that it’s the same in…

How to get it right in paid social advertising

506824964

Do you want to drive clicks to your website? How about increase followers? Need to raise awareness about a new program or refresh an old one? Ah, the beauty of paid social media advertising. When launched effectively, you can see huge results no matter what your end goal may be. Finding the right audiences to…

A Different Take on Good Business—Brands with a Cause

483047213

Let’s set the scene. It’s Sunday afternoon and you’re in aisle 9, household essentials, of your local grocery store. Dish soap is on your list. There are probably several brands to choose from, all priced relatively similar. You notice one brand proudly displays that they donated $2 million to soup kitchens across the U.S. last…

5 Things About Thought Leadership Your Boss Wants To Know

494096297

What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Positive Marketing Messages Can Inspire Purchase Decisions

86496084

Every consumer is unique. They each have their own goals, passions, concerns, challenges, moods. As a marketer, you typically can’t control any of those factors. But you can control how you communicate with people and guide the impact you hope your communications have. It feels like the majority of marketing messages out there are meant…

Instagram Ad Change – How Long is 30 Seconds, Really?

IG_video_ad

Last month, Instagram announced that it will offer 60 second video ads, up from the previous 30 second limit on Instagram video ads. A seemingly small change, but is that additional 30 seconds a lot? It depends, right? If you’re at the Toronto International Film Festival, waiting along the red carpet to meet George Clooney as he…

Become A Big Fish In a Small Pond: Four Tips for Local PR

chelsea_feat

Sure, you want to be on the TODAY show with Kathie Lee and Hoda. They have a huge following and they look like they have a fun time in the morning. I want to hang out with them too. But we’re not friends yet, and we probably won’t be for a really long time. It’s…