Monthly Archives: April 2016

Micro-Engagements and Emoji Marketing 😊

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Emojis. I use them, you use them, your mom probably uses them. Actually, according to the 2015 Emoji Report (by Emogi Research Team), 92% of the online population use them (and what’s up with that other 8% ¯\_(ツ)_/¯ ). Why? It’s not a new story – a picture is worth a thousand words. What is…

8 B2B LinkedIn Marketing Tips

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LinkedIn is responsible for 80% of all B2B social media leads. It should be an integral part of your marketing strategy and it can clearly have a sizable return if you put the time and effort into it. Keep these tips in mind as you develop, implement, and refine your strategy, and let me know…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

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Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Life with Betty: “I’m free and outside!”

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A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Lighten Up, Francis. Using Humor in B2B Marketing.

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Why use humor in B2B marketing? I’ll start to answer that with a question—are your customers human? I’ll assume the answer is yes. Sometimes in B2B marketing, we forget that whether B2C or B2B, it’s all still H2H, human to human. Here are a few key reasons to mix humor into your B2B content marketing…