Monthly Archives: May 2016

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

#whatsinyourbag: Interactive Developer Edition

IMG_0029

As Interactive Developers, we spend a lot of our time developing great work for our clients, but a lot of our job requires testing. While many people will tell you that this is my excuse for acceptable behavior, I carry multiple devices around for this reason specifically … kinda. I follow a blog by Timbuk2…

Monthly Archives: May 2016

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

#whatsinyourbag: Interactive Developer Edition

IMG_0029

As Interactive Developers, we spend a lot of our time developing great work for our clients, but a lot of our job requires testing. While many people will tell you that this is my excuse for acceptable behavior, I carry multiple devices around for this reason specifically … kinda. I follow a blog by Timbuk2…

Monthly Archives: May 2016

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

#whatsinyourbag: Interactive Developer Edition

IMG_0029

As Interactive Developers, we spend a lot of our time developing great work for our clients, but a lot of our job requires testing. While many people will tell you that this is my excuse for acceptable behavior, I carry multiple devices around for this reason specifically … kinda. I follow a blog by Timbuk2…

Monthly Archives: May 2016

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

#whatsinyourbag: Interactive Developer Edition

IMG_0029

As Interactive Developers, we spend a lot of our time developing great work for our clients, but a lot of our job requires testing. While many people will tell you that this is my excuse for acceptable behavior, I carry multiple devices around for this reason specifically … kinda. I follow a blog by Timbuk2…

Monthly Archives: May 2016

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Employee Advocacy: Why It’s Effective and How to Get Started.

503489106

Could you be underutilizing one of your greatest social media assets? Employees can play a crucial role in building a brand’s online presence and exposure, which is why more and more companies are turning to employee advocacy programs. These programs turn willing employees into social media ambassadors who share brand related content and posts on…

Organic vs. Paid Social Media

Organic_SocialMedia (1)

Social media is social media, right? Well, no. Depending on the context, there can be subtle nuances or vast differences in terms of what content is appropriate. Speaking strictly from the perspective of social for a business or brand (because it should be obvious that using social on a personal level is much more #footlooseandfancyfree),…

Celebrating Local and Making Change: 2016 AMA Pinnacle Awards

BigDogsGroup_4C

Smarts, strategic thinking, innovation and results-driven ideas. That’s what drives the American Marketing Association Rochester Pinnacle Awards year-in and year-out. In collaboration with two of our clients, Xerox Corporation and Heritage Christian Services, we’re honored to be finalists for this year’s Pinnacle Awards. We’re even more proud to work with clients who create products and…

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

#whatsinyourbag: Interactive Developer Edition

IMG_0029

As Interactive Developers, we spend a lot of our time developing great work for our clients, but a lot of our job requires testing. While many people will tell you that this is my excuse for acceptable behavior, I carry multiple devices around for this reason specifically … kinda. I follow a blog by Timbuk2…