Monthly Archives: September 2016

What makes engineers tick?

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It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Can B2B Marketing Ever Be As Hip As Hamilton?

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History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

Reaching the Elusive Engineer with Multichannel Marketing

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If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

Want top talent? Treat prospects like top customers.

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Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

3 Ways Technology Keeps Seniors Connected

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As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

True Story: I’m Addicted to Likes

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I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

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The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

Get wild: Soar Above with Augmented Reality in Event Marketing

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Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…