Monthly Archives: October 2016

Engaging Your Customers in a Fun Way on Social Media


Social media is a powerful marketing tool. With over 1.7 Billion people on Facebook alone, you can nearly guarantee that your audience is there. Getting the most value out of your social media campaigns begins with determining your objective. Common objectives include: Driving traffic to your website Growing awareness of your brand or product Growing…

What B2B marketers can learn from the 3 Minute Thesis.


In reading page one of my friend’s thesis on the “emerging elds of micro systems technology and nano technology” I quickly learned that PhD theses are the most boring documents in the world. That realization led me to an interesting article on a competition called the “Three Minute Thesis.” You see, in 2008, Queensland University…

Is Twitter Dead? Here’s What You Missed at #UpstateSocial16


This past weekend, I attended the Upstate Social Sessions along with some of the best minds in social media. If you couldn’t make it, I’ve boiled down the day-long conference into a few bite-sized trends. VIDEO, VÍDEO, VIDÉO Did I even have to mention it? Studies show it will make up 80% of consumer internet…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.


The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Planning for Disaster. Or, When the Hurricane Hits


On Friday, as Hurricane Matthew was barreling into the South East coast, one of my clients mentioned they would be exhibiting at a conference in Florida in a little over a week and wanted to drum up some media interviews and foot traffic for their booth. Of course the first question I wanted to answer…

Lessons from Luke’s


Last Wednesday, 200 plus coffee shops across the country transformed into “Luke’s Diner,” offering up a free cup of joe to Gilmore Girls fans looking to get a real life taste of what life might have been like in the fictional town of Stars Hallow. The coffee shop takeovers were a promotion done by Netflix…

The key to cutting energy consumption? Ask the Joneses.


It turns out energy conservation is still a pretty serious issue in 2016, one that’s gained traction over the years but still struggles to achieve widespread adoption and commitment. Countless programs from utilities, government organizations, and environmental groups have attempted to make it easier and more affordable for people to implement newer, more efficient technology….

3 Water Treatment Trends from WEFTEC 2016


While at the annual Water Environmental Federation Technical Exhibition and Conference (WEFTEC) this year, I had the amazing opportunity to meet with the editors whose publications keep engineers and plant decision-makers informed on the latest and greatest in water and wastewater treatment. I learned more than I ever thought possible about how industrial processors and…