Monthly Archives: November 2016

What the Business World Could Unlearn from Hollywood about Creating Good Content

justin_blog_gif-file

Correlation does not imply causation. Or, as Wikipedia says: if you notice a coinciding drop in both ice cream sales and drowning deaths and assume that ice cream causes drowning, odds are you’ve never heard of winter. In other words, just because two things happen at the same time, it doesn’t mean that one caused…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Employee Engagement: The next-level of recruitment strategy.

kevin_blog_gif-file

The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Facebook Messenger: A Seamless Extension to Customer Service

gina_blog_gif-file

We all dread customer service, right? We search the depths of the Internet looking for a measly phone number only to be left wondering if we’re talking to a human or a machine. We find ourselves asking, “should I dial 1 for ABC or 2 for XYZ?” Getting our questions answered shouldn’t be this difficult—it’s…

Is Email Dead? Not Yet!

jordan_email

Let’s face it. We all have email accounts, and we aren’t getting rid of them any time soon. It’s an old technology that’s been around for decades and hasn’t had much innovation. In fact, emails are still built the same way websites were built 20 years ago. While there has been some functionality added, it’s…

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…

Monthly Archives: November 2016

What the Business World Could Unlearn from Hollywood about Creating Good Content

justin_blog_gif-file

Correlation does not imply causation. Or, as Wikipedia says: if you notice a coinciding drop in both ice cream sales and drowning deaths and assume that ice cream causes drowning, odds are you’ve never heard of winter. In other words, just because two things happen at the same time, it doesn’t mean that one caused…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Employee Engagement: The next-level of recruitment strategy.

kevin_blog_gif-file

The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Facebook Messenger: A Seamless Extension to Customer Service

gina_blog_gif-file

We all dread customer service, right? We search the depths of the Internet looking for a measly phone number only to be left wondering if we’re talking to a human or a machine. We find ourselves asking, “should I dial 1 for ABC or 2 for XYZ?” Getting our questions answered shouldn’t be this difficult—it’s…

Is Email Dead? Not Yet!

jordan_email

Let’s face it. We all have email accounts, and we aren’t getting rid of them any time soon. It’s an old technology that’s been around for decades and hasn’t had much innovation. In fact, emails are still built the same way websites were built 20 years ago. While there has been some functionality added, it’s…

Why Predictive Analytics Are So Cool (and Powerful)

traci_analytics

“Roughly half of marketing and media executives in North America said they believe predictive analytics and modeling to be one of the most helpful technologies for getting more value out of data, August 2016 research found.” That’s comforting to me because it means there are lots of other marketing technology nerds out there. More importantly,…