Monthly Archives: December 2016

Roberts’ Top 10 Blogs From 2016


‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Top 5s from Two Marketing Conferences – EventTech and &THEN


Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

What We Learned at Search School – SEO, SEM and More!


By Megan Patrick and Tina Clark As part of Roberts’ commitment to ongoing training and development, we took a class with MarketingProfs called Search Marketing School. The course included 12 sessions on optimizing your website for search, getting quality traffic, and then using testing and analytics to gain insights on your visitors’ behaviors and preferences….

UX and You


Didn’t make it to the BrainSnacks sessions at this year’s Roberts Holiday Party? Well, you’re in luck, because we’re here to catch you up on everything you missed. For the first of the three amazing presentations, one developer (Jordan) and one digital designer (Jessi) were asked to share their knowledge about UX. And we figured,…

7 tips to get you started on SlideShare


When entering the realm of social, many marketers are quick to focus on the big 3—Facebook, Twitter and LinkedIn—the star socialites. Often times they are quick to overlook the underutilized platform—SlideShare. Are you familiar? SlideShare, owned by LinkedIn, is the world’s largest community for sharing content in a slide or presentation format. With over 70…

Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better


Redefining Senior Living: That Moment You Realize You’re a Part of Something Beyond Better I took a campaigns class my senior year of college where we were assigned real clients. Mine was the marketing director at a local senior living facility who was in the beginning stages of rebranding. This was the first time I…