Monthly Archives: May 2017

Investing in Mental Health: Why It’s Important for Your Business

GINA

May, or Mental Health Awareness month, might be over, but that doesn’t mean we have to end the conversation. I’m not going to drone on about what you can do to improve your mental health—you know what you need to do—I’m going to take it a step further and talk about mental health as an…

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

The Old Millennial: Oxymoron or Opportunity?

5-15_blog146

We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

Share Your Gifts: Mastering the Art of Successful Partnerships

JOE_Blog118

We’ve all heard the phrases… Right place at the right time. I was lucky. The stars aligned, or The events just fell into place. These are phrases that depict chance moments in life that fall within that dashed line somewhere between the first date and the last date that’s carved on our tombstone. And, if…

Monthly Archives: May 2017

Investing in Mental Health: Why It’s Important for Your Business

GINA

May, or Mental Health Awareness month, might be over, but that doesn’t mean we have to end the conversation. I’m not going to drone on about what you can do to improve your mental health—you know what you need to do—I’m going to take it a step further and talk about mental health as an…

Why Terrible Data Makes Terrible Communications (and What to Do About It)

BAD_DATA_Traci0

Customer and prospect data can be a scary beast. Especially for large organizations, or those with many separate and inconsistent data sources. It’s still spring, so let’s talk about cleaning house. We all know that most customers expect personal attention. And we all roll our eyes at mass emailers and cold callers that give the…

The Old Millennial: Oxymoron or Opportunity?

5-15_blog146

We have all been hearing it for years now—Millennials have changed everything. The way they shop, work, do business, behave online. It has disrupted B2C and B2B industries alike. And who are these disrupters? Google and Getty implies they are jeans- and beanie-wearing, iPhone-addicted narcissists. Thousands of infographics expand further to illustrate the picture of…

Share Your Gifts: Mastering the Art of Successful Partnerships

JOE_Blog118

We’ve all heard the phrases… Right place at the right time. I was lucky. The stars aligned, or The events just fell into place. These are phrases that depict chance moments in life that fall within that dashed line somewhere between the first date and the last date that’s carved on our tombstone. And, if…