Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing.
1. Think Global. Act Local.
I don’t mean this in the traditional sense, but more so that you should be thinking about the global expansion of internet usage, then acting on local markets with huge growth opportunities. With just over 3 billion internet users–#1 China and #2 India surpassing the United States–find ways to bring your global marketing to the doorsteps of emerging households.
2. Become Droid-friendly.
With Droids controlling a whopping 81% share of unit shipments, it’s clear their dual-core processors are spinning ahead of Apple’s iOS. Your mobile strategy should be taking this into account. I don’t know how many times I’ve heard about the next big app and unfortunately found it to be iOS-only (hint: I’m an Android user). Whether it’s banner ads or custom-built apps, launch it with Droid-driven specs and who knows, you might release the next Pokémon Go.
3. Be a 3V All-star.
In the world of Snapchat, make sure you’re hitting all your Vs: Vertical, Video and Viewing. These components will generate a mobile-friendly way of telling a great story in full-screen mode. Brands need to keep a relevant tone by being authentic, entertaining and concise.
4. Unplug the Telephone.
It’s no secret, and I’ve probably mentioned it a couple times, but #socialmedia is the place to be, especially for Millennials. With Gen Yers indicating their top communication channels are social media and web chat, your strategy needs to engage them on those fronts. Even major banking companies are looking to use Facebook Messenger to engage customers. Aside from live omnichannel communications, automated web chat is quickly becoming an affordable solution for customer care centers heading into the next generation.
Anywho, those are just a few snapshots of the marketing evolution.