When entering the realm of social, many marketers are quick to focus on the big 3—Facebook, Twitter and LinkedIn—the star socialites. Often times they are quick to overlook the underutilized platform—SlideShare. Are you familiar?
SlideShare, owned by LinkedIn, is the world’s largest community for sharing content in a slide or presentation format. With over 70 million members, the site is among the top 100 most visited sites in the world. And with the marketing industry’s heavy focus on thought leadership and content marketing, SlideShare can be an optimal platform for brands.
If you’re new to SlideShare here are a few best practices to get you started.
Keep It Short!
Users don’t want to spend more than 3 seconds reading each slide. Overloading slides with copy can make viewing the presentation feel like a chore. Your presentation should be designed so users can quickly flip through your deck without missing a beat. If lots of copy is a must, break it up onto multiple slides. You’re much better off increasing your overall slide count than overpopulating a slide with copy.
Slide design is key to grabbing your audience and keeping them engaged. Try to use at least one visual element on each slide. The most popular presentations use an average of 37 or more images https://blog.slideshare.net/2014/11/10/the-power-of-visuals-10-facts-you-need-to-know. But don’t force it! Design elements should look and feel consistent and purposeful throughout.
Tell a Story
Presentations should be engaging and enjoyable to read. With over 18 million presentations on SlideShare, users have the option to be picky. Make sure you’re getting through to your target audience by creating content that tells a story relative to their needs and interests.
Be Deliberate in Your Cover Slide Design
The first slide of your presentation becomes the thumbnail that is used on the SlideShare website. You have only a matter of seconds to grab someone’s attention and make your content look appealing and useful. Cover designs that use humor, shock or inspiration tend to perform best.
Include Your Logo on All Slides
Users can “clip” slides, which is essentially taking a screenshot of the current slide and posting it to social media. Make sure you have a logo or watermark on all your slides so any clipped content can be tied back to your brand. Position a small logo in one of the corners and make sure it is consistent throughout.
Include a Call to Action
Typically this is done at the end of your presentations. But if you decide to do otherwise, keep in mind that links do not work on the first 3 slides.
Be Strategic in Naming Your Presentation
A strong name is important for pulling in viewers, and also becomes part of the URL. The name you choose will determine how your presentation is returned in search results. Be sure to include a description too.
Once you’ve crafted a presentation, make sure you showcase your work! SlideShare presentations can be embedded across multiple platforms including Twitter, LinkedIn, WordPress, blogs and landing pages. Happy sharing!