Author Archives: Alyssa Davis, Copywriter

In the spirit of the holidays: Five agency holiday cards to judge

497394738

[To the tune of Silver Bells] City sidewalks, busy sidewalks dressed in holiday style. In the air there’s a feeling of shameless, self-promotional agency holiday cards. Agency holiday cards are like cilantro—you either love them or you hate them. Some put you in the spirit of the season while others make you feel like Krampus….

Instagram, Instamarketing: Why every marketer should be posting square photos

JACK!

You know a social media channel has hit the big time when your mom joins. Yes, my mother joined Instagram a few weeks ago. I don’t blame her though for wanting to see what all the hype is about. I’m constantly raving about the National Geographic posts and “the coolest thing I saw on Instagram.”…

Change behavior: Three behavioral economic theories that influence consumer decisions

106679911

Behavioral economics is the study of human decision-making. Or, as I like to call it, the study of why humans do weird things, make strange choices and act in spite of what they know to be true. It makes sense that we sometimes make decisions that we aren’t sure why we made. Did you know…

Head-to-toe wearable tech: Can you turn yourself into a healthy robot?

176953930---rowbot

Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an early adopter of the Apple Watch. And now he’s always checking how many calories he’s…

Smaller. Even smaller. No, even smaller: Three things political campaigns can teach us about microtargeting

87760222_500-x-333px

Ahhh, can you feel it? Political campaigns gearing up to saturate the airwaves, cover the lawns of millions of Americans, decorate car bumpers and dominate conversations at dinner tables across the country. If you can’t escape it, might as well embrace it. Now, have you ever wondered why, when you’re browsing the internet, the political…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Play like a kid again: 3 ways to incorporate more play into your life

Geriatricise!

When was the last time you played? Monkey-bar-climbing, slide-riding, finger-painting, jump-through-the-sprinkler, running-in-circles type of play. It’s probably been awhile. Maybe even since you were a kid. I’m hoping that’s about to change for you. Why? Because play for adults is just as important as it is for kids. And in my not-so-humble opinion, I think…

The magic of storytelling: how a great story can change behavior

462846817-resized

Think of the last time you heard a really great story. How did it make you feel? Probably really good. Really sad. Really excited. It probably made you laugh. It might have made you cry. It might have made you feel angry. And it might have tweaked your perspective or triggered you to change behavior—whether it was a…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Author Archives: Alyssa Davis, Copywriter

In the spirit of the holidays: Five agency holiday cards to judge

497394738

[To the tune of Silver Bells] City sidewalks, busy sidewalks dressed in holiday style. In the air there’s a feeling of shameless, self-promotional agency holiday cards. Agency holiday cards are like cilantro—you either love them or you hate them. Some put you in the spirit of the season while others make you feel like Krampus….

Instagram, Instamarketing: Why every marketer should be posting square photos

JACK!

You know a social media channel has hit the big time when your mom joins. Yes, my mother joined Instagram a few weeks ago. I don’t blame her though for wanting to see what all the hype is about. I’m constantly raving about the National Geographic posts and “the coolest thing I saw on Instagram.”…

Change behavior: Three behavioral economic theories that influence consumer decisions

106679911

Behavioral economics is the study of human decision-making. Or, as I like to call it, the study of why humans do weird things, make strange choices and act in spite of what they know to be true. It makes sense that we sometimes make decisions that we aren’t sure why we made. Did you know…

Head-to-toe wearable tech: Can you turn yourself into a healthy robot?

176953930---rowbot

Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an early adopter of the Apple Watch. And now he’s always checking how many calories he’s…

Smaller. Even smaller. No, even smaller: Three things political campaigns can teach us about microtargeting

87760222_500-x-333px

Ahhh, can you feel it? Political campaigns gearing up to saturate the airwaves, cover the lawns of millions of Americans, decorate car bumpers and dominate conversations at dinner tables across the country. If you can’t escape it, might as well embrace it. Now, have you ever wondered why, when you’re browsing the internet, the political…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Play like a kid again: 3 ways to incorporate more play into your life

Geriatricise!

When was the last time you played? Monkey-bar-climbing, slide-riding, finger-painting, jump-through-the-sprinkler, running-in-circles type of play. It’s probably been awhile. Maybe even since you were a kid. I’m hoping that’s about to change for you. Why? Because play for adults is just as important as it is for kids. And in my not-so-humble opinion, I think…

The magic of storytelling: how a great story can change behavior

462846817-resized

Think of the last time you heard a really great story. How did it make you feel? Probably really good. Really sad. Really excited. It probably made you laugh. It might have made you cry. It might have made you feel angry. And it might have tweaked your perspective or triggered you to change behavior—whether it was a…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Author Archives: Alyssa Davis, Copywriter

In the spirit of the holidays: Five agency holiday cards to judge

497394738

[To the tune of Silver Bells] City sidewalks, busy sidewalks dressed in holiday style. In the air there’s a feeling of shameless, self-promotional agency holiday cards. Agency holiday cards are like cilantro—you either love them or you hate them. Some put you in the spirit of the season while others make you feel like Krampus….

Instagram, Instamarketing: Why every marketer should be posting square photos

JACK!

You know a social media channel has hit the big time when your mom joins. Yes, my mother joined Instagram a few weeks ago. I don’t blame her though for wanting to see what all the hype is about. I’m constantly raving about the National Geographic posts and “the coolest thing I saw on Instagram.”…

Change behavior: Three behavioral economic theories that influence consumer decisions

106679911

Behavioral economics is the study of human decision-making. Or, as I like to call it, the study of why humans do weird things, make strange choices and act in spite of what they know to be true. It makes sense that we sometimes make decisions that we aren’t sure why we made. Did you know…

Head-to-toe wearable tech: Can you turn yourself into a healthy robot?

176953930---rowbot

Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an early adopter of the Apple Watch. And now he’s always checking how many calories he’s…

Smaller. Even smaller. No, even smaller: Three things political campaigns can teach us about microtargeting

87760222_500-x-333px

Ahhh, can you feel it? Political campaigns gearing up to saturate the airwaves, cover the lawns of millions of Americans, decorate car bumpers and dominate conversations at dinner tables across the country. If you can’t escape it, might as well embrace it. Now, have you ever wondered why, when you’re browsing the internet, the political…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Play like a kid again: 3 ways to incorporate more play into your life

Geriatricise!

When was the last time you played? Monkey-bar-climbing, slide-riding, finger-painting, jump-through-the-sprinkler, running-in-circles type of play. It’s probably been awhile. Maybe even since you were a kid. I’m hoping that’s about to change for you. Why? Because play for adults is just as important as it is for kids. And in my not-so-humble opinion, I think…

The magic of storytelling: how a great story can change behavior

462846817-resized

Think of the last time you heard a really great story. How did it make you feel? Probably really good. Really sad. Really excited. It probably made you laugh. It might have made you cry. It might have made you feel angry. And it might have tweaked your perspective or triggered you to change behavior—whether it was a…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…

Author Archives: Alyssa Davis, Copywriter

In the spirit of the holidays: Five agency holiday cards to judge

497394738

[To the tune of Silver Bells] City sidewalks, busy sidewalks dressed in holiday style. In the air there’s a feeling of shameless, self-promotional agency holiday cards. Agency holiday cards are like cilantro—you either love them or you hate them. Some put you in the spirit of the season while others make you feel like Krampus….

Instagram, Instamarketing: Why every marketer should be posting square photos

JACK!

You know a social media channel has hit the big time when your mom joins. Yes, my mother joined Instagram a few weeks ago. I don’t blame her though for wanting to see what all the hype is about. I’m constantly raving about the National Geographic posts and “the coolest thing I saw on Instagram.”…

Change behavior: Three behavioral economic theories that influence consumer decisions

106679911

Behavioral economics is the study of human decision-making. Or, as I like to call it, the study of why humans do weird things, make strange choices and act in spite of what they know to be true. It makes sense that we sometimes make decisions that we aren’t sure why we made. Did you know…

Head-to-toe wearable tech: Can you turn yourself into a healthy robot?

176953930---rowbot

Okay, not quite a robot. But that’s not far off. Tech companies are pushing the limits of what we wear, and it’s changing the way we live, especially when it comes to our health. A friend of mine is an early adopter of the Apple Watch. And now he’s always checking how many calories he’s…

Smaller. Even smaller. No, even smaller: Three things political campaigns can teach us about microtargeting

87760222_500-x-333px

Ahhh, can you feel it? Political campaigns gearing up to saturate the airwaves, cover the lawns of millions of Americans, decorate car bumpers and dominate conversations at dinner tables across the country. If you can’t escape it, might as well embrace it. Now, have you ever wondered why, when you’re browsing the internet, the political…

Igniting Change: Talking with Change Agent, President Katrina Busch

katrina

From early on, Katrina Busch had her mind made up. She started her career at Roberts as an account coordinator and moved all the way up to senior account executive. When she left for another opportunity, she made a promise to herself that she would be back … to run the company. As she does,…

Behavioral Economics 101: Three theories to consider in every marketing strategy

200464106-001-resize

You’ve heard of economics—you know, the area of knowledge concerned with production, consumption and the transfer of wealth. But what about behavioral economics? This area of study combines insights and theories from traditional economics with psychology and provides a rationale for something that can be highly irrational: human decision-making. Before we dive into some key…

Play like a kid again: 3 ways to incorporate more play into your life

Geriatricise!

When was the last time you played? Monkey-bar-climbing, slide-riding, finger-painting, jump-through-the-sprinkler, running-in-circles type of play. It’s probably been awhile. Maybe even since you were a kid. I’m hoping that’s about to change for you. Why? Because play for adults is just as important as it is for kids. And in my not-so-humble opinion, I think…

The magic of storytelling: how a great story can change behavior

462846817-resized

Think of the last time you heard a really great story. How did it make you feel? Probably really good. Really sad. Really excited. It probably made you laugh. It might have made you cry. It might have made you feel angry. And it might have tweaked your perspective or triggered you to change behavior—whether it was a…

The Happy Sensation: 3 ways marketers can reinforce brand loyalty with this feel-good emotion

Ask most people how Pharrell’s Happy makes them feel and most likely they will say it makes them feel, well, happy. Then look at how many books are dedicated to helping people uncover their happy, like The Happiness Project. The University of Pennsylvania has a graduate program dedicated to Positive Psychology which is, you guessed it, the science of positivity and happiness. Then there…