Author Archives: Andrew Rice, Copywriter

Don’t be that shallow B2B marketer.

Andrew Still

Attention spans are shrinking. Content is shrinking. Timelines are shrinking. You get the point. Everything is shrinking. So it’s easy to understand the rise of shallow B2B marketing. What is shallow marketing? It’s mindless, get-it-done-fast, follow-a-template, forget-the-audience marketing. Even if you object to it, it’s hard not to be guilty of creating shallow marketing in…

What B2B marketers can learn from the 3 Minute Thesis.

blog_still-file

In reading page one of my friend’s thesis on the “emerging elds of micro systems technology and nano technology” I quickly learned that PhD theses are the most boring documents in the world. That realization led me to an interesting article on a competition called the “Three Minute Thesis.” You see, in 2008, Queensland University…

Battling the Fear of Public Speaking

Andrew_publicspeaking

When writing, I’ve always had a way with words. But when standing in front of a room giving a presentation, my effortless command of the English language is nowhere to be found. Put simply, I’ve got stage fright. Over the past few months, I’ve dedicated myself to becoming a better presenter. It’s been a mix…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

Top 5 Phoniest Marketing Tactics

78770090

If it looks like an ad, talks like an ad and feels like an ad, it’s probably a waste of some marketer’s budget. Nobody wants to be treated like a walking wallet. Traditional advertising doesn’t cut it anymore. Customers want realness, transparency, conversation and personal attention. Yet in an age when customers yearn for sincerity,…

[Fname], will you read my personalized blog?

176814072

Do you ever get the sense that your “personalized” marketing messages sound insincere? You’re not alone. Your customers get that same feeling—at least 70 percent of them, according to Digital Printing Reports. What we like to call 1:1 marketing often sounds more like 1:Bazillion marketing. A token [Fname] doesn’t change that. What does? Doing this:…

Six “Oh yeah. Duh.” Content Marketing Lessons from CMWorld 2015

468789168

For me, Content Marketing World 2015 was less about the “Aha!” moments than it was the “Oh Duh” ones. That tends to happen when you leave your cubicle-shaped bubble to listen to really smart people for three days straight. So whether you need a content marketing refresher, a slap in the face or just some great…

Tic Tac® and StarKist® Tuna: 8 brand partnerships that should exist.

ThinkstockPhotos-466199125

Strategic brand partnerships have been growing in popularity—from MasterCard and Apple Pay joining forces, to Macy’s and Google getting together to improve inventory search. It’s no surprise. Partnering up can bring unique competitive advantages, positive brand halos and new marketing outlets to both sides. So in the spirit of synergy, here are eight dream strategic…

13 Subject Lines That’ll Trick Coworkers into Reading Your Emails

Screen-Shot-06-18-15-at-11

Ever feel like your coworkers are ignoring your emails? Stop blaming them and start blaming your subject lines—they just aren’t interesting enough. Try this instead: Send the same boring emails you normally write, but title them with misleading subject lines. Here are 13 juicy prewritten lines you can use to bait your email hooks: Just…

Where should my B2B video live?

512249601--play-button

The amount of time spent watching online videos has more than doubled since 2012. Of course, advertisers are quickly adapting as needed, shifting more TV dollars to their digital video budget. Market research provider eMarketer predicts that digital video spend will reach $12.27 billion by 2018, an incredible jump from the $4.18 billion spent in…

Author Archives: Andrew Rice, Copywriter

Don’t be that shallow B2B marketer.

Andrew Still

Attention spans are shrinking. Content is shrinking. Timelines are shrinking. You get the point. Everything is shrinking. So it’s easy to understand the rise of shallow B2B marketing. What is shallow marketing? It’s mindless, get-it-done-fast, follow-a-template, forget-the-audience marketing. Even if you object to it, it’s hard not to be guilty of creating shallow marketing in…

What B2B marketers can learn from the 3 Minute Thesis.

blog_still-file

In reading page one of my friend’s thesis on the “emerging elds of micro systems technology and nano technology” I quickly learned that PhD theses are the most boring documents in the world. That realization led me to an interesting article on a competition called the “Three Minute Thesis.” You see, in 2008, Queensland University…

Battling the Fear of Public Speaking

Andrew_publicspeaking

When writing, I’ve always had a way with words. But when standing in front of a room giving a presentation, my effortless command of the English language is nowhere to be found. Put simply, I’ve got stage fright. Over the past few months, I’ve dedicated myself to becoming a better presenter. It’s been a mix…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

Top 5 Phoniest Marketing Tactics

78770090

If it looks like an ad, talks like an ad and feels like an ad, it’s probably a waste of some marketer’s budget. Nobody wants to be treated like a walking wallet. Traditional advertising doesn’t cut it anymore. Customers want realness, transparency, conversation and personal attention. Yet in an age when customers yearn for sincerity,…

[Fname], will you read my personalized blog?

176814072

Do you ever get the sense that your “personalized” marketing messages sound insincere? You’re not alone. Your customers get that same feeling—at least 70 percent of them, according to Digital Printing Reports. What we like to call 1:1 marketing often sounds more like 1:Bazillion marketing. A token [Fname] doesn’t change that. What does? Doing this:…

Six “Oh yeah. Duh.” Content Marketing Lessons from CMWorld 2015

468789168

For me, Content Marketing World 2015 was less about the “Aha!” moments than it was the “Oh Duh” ones. That tends to happen when you leave your cubicle-shaped bubble to listen to really smart people for three days straight. So whether you need a content marketing refresher, a slap in the face or just some great…

Tic Tac® and StarKist® Tuna: 8 brand partnerships that should exist.

ThinkstockPhotos-466199125

Strategic brand partnerships have been growing in popularity—from MasterCard and Apple Pay joining forces, to Macy’s and Google getting together to improve inventory search. It’s no surprise. Partnering up can bring unique competitive advantages, positive brand halos and new marketing outlets to both sides. So in the spirit of synergy, here are eight dream strategic…

13 Subject Lines That’ll Trick Coworkers into Reading Your Emails

Screen-Shot-06-18-15-at-11

Ever feel like your coworkers are ignoring your emails? Stop blaming them and start blaming your subject lines—they just aren’t interesting enough. Try this instead: Send the same boring emails you normally write, but title them with misleading subject lines. Here are 13 juicy prewritten lines you can use to bait your email hooks: Just…

Where should my B2B video live?

512249601--play-button

The amount of time spent watching online videos has more than doubled since 2012. Of course, advertisers are quickly adapting as needed, shifting more TV dollars to their digital video budget. Market research provider eMarketer predicts that digital video spend will reach $12.27 billion by 2018, an incredible jump from the $4.18 billion spent in…

Author Archives: Andrew Rice, Copywriter

Don’t be that shallow B2B marketer.

Andrew Still

Attention spans are shrinking. Content is shrinking. Timelines are shrinking. You get the point. Everything is shrinking. So it’s easy to understand the rise of shallow B2B marketing. What is shallow marketing? It’s mindless, get-it-done-fast, follow-a-template, forget-the-audience marketing. Even if you object to it, it’s hard not to be guilty of creating shallow marketing in…

What B2B marketers can learn from the 3 Minute Thesis.

blog_still-file

In reading page one of my friend’s thesis on the “emerging elds of micro systems technology and nano technology” I quickly learned that PhD theses are the most boring documents in the world. That realization led me to an interesting article on a competition called the “Three Minute Thesis.” You see, in 2008, Queensland University…

Battling the Fear of Public Speaking

Andrew_publicspeaking

When writing, I’ve always had a way with words. But when standing in front of a room giving a presentation, my effortless command of the English language is nowhere to be found. Put simply, I’ve got stage fright. Over the past few months, I’ve dedicated myself to becoming a better presenter. It’s been a mix…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

Top 5 Phoniest Marketing Tactics

78770090

If it looks like an ad, talks like an ad and feels like an ad, it’s probably a waste of some marketer’s budget. Nobody wants to be treated like a walking wallet. Traditional advertising doesn’t cut it anymore. Customers want realness, transparency, conversation and personal attention. Yet in an age when customers yearn for sincerity,…

[Fname], will you read my personalized blog?

176814072

Do you ever get the sense that your “personalized” marketing messages sound insincere? You’re not alone. Your customers get that same feeling—at least 70 percent of them, according to Digital Printing Reports. What we like to call 1:1 marketing often sounds more like 1:Bazillion marketing. A token [Fname] doesn’t change that. What does? Doing this:…

Six “Oh yeah. Duh.” Content Marketing Lessons from CMWorld 2015

468789168

For me, Content Marketing World 2015 was less about the “Aha!” moments than it was the “Oh Duh” ones. That tends to happen when you leave your cubicle-shaped bubble to listen to really smart people for three days straight. So whether you need a content marketing refresher, a slap in the face or just some great…

Tic Tac® and StarKist® Tuna: 8 brand partnerships that should exist.

ThinkstockPhotos-466199125

Strategic brand partnerships have been growing in popularity—from MasterCard and Apple Pay joining forces, to Macy’s and Google getting together to improve inventory search. It’s no surprise. Partnering up can bring unique competitive advantages, positive brand halos and new marketing outlets to both sides. So in the spirit of synergy, here are eight dream strategic…

13 Subject Lines That’ll Trick Coworkers into Reading Your Emails

Screen-Shot-06-18-15-at-11

Ever feel like your coworkers are ignoring your emails? Stop blaming them and start blaming your subject lines—they just aren’t interesting enough. Try this instead: Send the same boring emails you normally write, but title them with misleading subject lines. Here are 13 juicy prewritten lines you can use to bait your email hooks: Just…

Where should my B2B video live?

512249601--play-button

The amount of time spent watching online videos has more than doubled since 2012. Of course, advertisers are quickly adapting as needed, shifting more TV dollars to their digital video budget. Market research provider eMarketer predicts that digital video spend will reach $12.27 billion by 2018, an incredible jump from the $4.18 billion spent in…

Author Archives: Andrew Rice, Copywriter

Don’t be that shallow B2B marketer.

Andrew Still

Attention spans are shrinking. Content is shrinking. Timelines are shrinking. You get the point. Everything is shrinking. So it’s easy to understand the rise of shallow B2B marketing. What is shallow marketing? It’s mindless, get-it-done-fast, follow-a-template, forget-the-audience marketing. Even if you object to it, it’s hard not to be guilty of creating shallow marketing in…

What B2B marketers can learn from the 3 Minute Thesis.

blog_still-file

In reading page one of my friend’s thesis on the “emerging elds of micro systems technology and nano technology” I quickly learned that PhD theses are the most boring documents in the world. That realization led me to an interesting article on a competition called the “Three Minute Thesis.” You see, in 2008, Queensland University…

Battling the Fear of Public Speaking

Andrew_publicspeaking

When writing, I’ve always had a way with words. But when standing in front of a room giving a presentation, my effortless command of the English language is nowhere to be found. Put simply, I’ve got stage fright. Over the past few months, I’ve dedicated myself to becoming a better presenter. It’s been a mix…

10 Reese’s Pieces® of Brand Name-ING® Advice*

480697015

Think-ING® of a brand name can be an Absolut® T-Pain™ in the Axe®. So I compiled 10 Etsy® Little Bites® of advice to make it as Eazy-E™ as ABC®: 1. Start with Your Audience Focus on your Target® Marketo®. Is it Just for Men®? Exclusive-Lee® for Grammys®? Target®-ING® Baby Ruths®? Maybe you think “Kids R…

Top 5 Phoniest Marketing Tactics

78770090

If it looks like an ad, talks like an ad and feels like an ad, it’s probably a waste of some marketer’s budget. Nobody wants to be treated like a walking wallet. Traditional advertising doesn’t cut it anymore. Customers want realness, transparency, conversation and personal attention. Yet in an age when customers yearn for sincerity,…

[Fname], will you read my personalized blog?

176814072

Do you ever get the sense that your “personalized” marketing messages sound insincere? You’re not alone. Your customers get that same feeling—at least 70 percent of them, according to Digital Printing Reports. What we like to call 1:1 marketing often sounds more like 1:Bazillion marketing. A token [Fname] doesn’t change that. What does? Doing this:…

Six “Oh yeah. Duh.” Content Marketing Lessons from CMWorld 2015

468789168

For me, Content Marketing World 2015 was less about the “Aha!” moments than it was the “Oh Duh” ones. That tends to happen when you leave your cubicle-shaped bubble to listen to really smart people for three days straight. So whether you need a content marketing refresher, a slap in the face or just some great…

Tic Tac® and StarKist® Tuna: 8 brand partnerships that should exist.

ThinkstockPhotos-466199125

Strategic brand partnerships have been growing in popularity—from MasterCard and Apple Pay joining forces, to Macy’s and Google getting together to improve inventory search. It’s no surprise. Partnering up can bring unique competitive advantages, positive brand halos and new marketing outlets to both sides. So in the spirit of synergy, here are eight dream strategic…

13 Subject Lines That’ll Trick Coworkers into Reading Your Emails

Screen-Shot-06-18-15-at-11

Ever feel like your coworkers are ignoring your emails? Stop blaming them and start blaming your subject lines—they just aren’t interesting enough. Try this instead: Send the same boring emails you normally write, but title them with misleading subject lines. Here are 13 juicy prewritten lines you can use to bait your email hooks: Just…

Where should my B2B video live?

512249601--play-button

The amount of time spent watching online videos has more than doubled since 2012. Of course, advertisers are quickly adapting as needed, shifting more TV dollars to their digital video budget. Market research provider eMarketer predicts that digital video spend will reach $12.27 billion by 2018, an incredible jump from the $4.18 billion spent in…