Author Archives: Anthony Cortese, Account Coordinator

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

Establish Thought Leadership on LinkedIn: Where’s the Value?

452033697-resized

Are you a trusted resource? For B2B organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a respected market. In a world where information is openly shared through online discussions, forums, and social channels there is an opportunity to establish yourself and/or your brand as a credible industry…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Author Archives: Anthony Cortese, Account Coordinator

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

Establish Thought Leadership on LinkedIn: Where’s the Value?

452033697-resized

Are you a trusted resource? For B2B organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a respected market. In a world where information is openly shared through online discussions, forums, and social channels there is an opportunity to establish yourself and/or your brand as a credible industry…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Author Archives: Anthony Cortese, Account Coordinator

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

Establish Thought Leadership on LinkedIn: Where’s the Value?

452033697-resized

Are you a trusted resource? For B2B organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a respected market. In a world where information is openly shared through online discussions, forums, and social channels there is an opportunity to establish yourself and/or your brand as a credible industry…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Author Archives: Anthony Cortese, Account Coordinator

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

Establish Thought Leadership on LinkedIn: Where’s the Value?

452033697-resized

Are you a trusted resource? For B2B organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a respected market. In a world where information is openly shared through online discussions, forums, and social channels there is an opportunity to establish yourself and/or your brand as a credible industry…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Author Archives: Anthony Cortese, Account Coordinator

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

Establish Thought Leadership on LinkedIn: Where’s the Value?

452033697-resized

Are you a trusted resource? For B2B organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a respected market. In a world where information is openly shared through online discussions, forums, and social channels there is an opportunity to establish yourself and/or your brand as a credible industry…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Author Archives: Anthony Cortese, Account Coordinator

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

Establish Thought Leadership on LinkedIn: Where’s the Value?

452033697-resized

Are you a trusted resource? For B2B organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a respected market. In a world where information is openly shared through online discussions, forums, and social channels there is an opportunity to establish yourself and/or your brand as a credible industry…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…

Author Archives: Anthony Cortese, Account Coordinator

Media Relations: Connecting with Journalists on Twitter

186965306-resized

It starts with the simple concept that Twitter is a tool to engage with a specified audience and provide them with relevant news and information. The Twittersphere now has upward of 284 million monthly active users. Some of those users are your favorite actors, singers and companies. But for public relations professionals, the Twittersphere becomes…

Unpublished Posts: Utilizing Facebook “Dark Posts” to Test Content

166193252-resized

Did you know that Facebook offers the capability to create unpublished posts on your Facebook News Feed? With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. One primary and by far most beneficial use for creating…

Establish Thought Leadership on LinkedIn: Where’s the Value?

452033697-resized

Are you a trusted resource? For B2B organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a respected market. In a world where information is openly shared through online discussions, forums, and social channels there is an opportunity to establish yourself and/or your brand as a credible industry…

3 Financial Marketing Tactics to Connect With Millennials

183229305-resize

Generation Y, Echo Boomers, Generation We or most commonly referred to as the Millennial generation, describes those born between 1980 and 2000. Millennials account for 27 percent of the U.S. population, reported by Barron’s. In terms of purchasing power, Millennials are already spending $200 billion annually, a number that will continue to rise as they…

Healthcare Marketing: How the web changes the game.

163751742-resized

In a game of who has the better marketing campaign, where will your brand stand? The National Association of Insurance Commissioners reported the largest 125 U.S. health insurers collected $713 billion in 2012 premiums, with the top 25 accounting for nearly two-thirds of the total. It’s clear, the health care market is saturated with organizations offering…