Author Archives: Bill Murtha, CEO

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

bills_blog_10-17

The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

OddJobs

The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

“Take as Directed” campaign recognized for “super” results.

featured_img

Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Life with Betty: Making the big move.

betty-featured

A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Author Archives: Bill Murtha, CEO

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

bills_blog_10-17

The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

OddJobs

The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

“Take as Directed” campaign recognized for “super” results.

featured_img

Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Life with Betty: Making the big move.

betty-featured

A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Author Archives: Bill Murtha, CEO

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

bills_blog_10-17

The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

OddJobs

The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

“Take as Directed” campaign recognized for “super” results.

featured_img

Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Life with Betty: Making the big move.

betty-featured

A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Author Archives: Bill Murtha, CEO

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

bills_blog_10-17

The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

OddJobs

The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

“Take as Directed” campaign recognized for “super” results.

featured_img

Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Life with Betty: Making the big move.

betty-featured

A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Author Archives: Bill Murtha, CEO

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

bills_blog_10-17

The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

OddJobs

The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

“Take as Directed” campaign recognized for “super” results.

featured_img

Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Life with Betty: Making the big move.

betty-featured

A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Author Archives: Bill Murtha, CEO

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

bills_blog_10-17

The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

OddJobs

The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

“Take as Directed” campaign recognized for “super” results.

featured_img

Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Life with Betty: Making the big move.

betty-featured

A personal series on living and learning in a multigenerational household. Part two. About six months ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

Life with Betty: Living with an 85-year-old.

Betty's camera shy and a little vain about her looks so pardon this stock image. I'll add real "Betty" in language and some old photos over time.

A personal series on living and learning in a multigenerational household. Part one. About 75 days ago I moved in with an 85-year-old woman. She’s my mother-in-law, Betty. At the agency, we have a lot of experience marketing to seniors. From selling Medicare plans to helping seniors and their sandwiched-generation adult children choose independent living…

Author Archives: Bill Murtha, CEO

Reach the C-suite? Learn to swim with whales.

Weekly Blog0

Before you jump in and join the throngs of marketers searching to connect with C-levels, you need to do your homework first. Reaching the elusive audience known as the C-suite is one of the most sought after, targeted audiences in the business world—every business, salesperson, thought leader, content marketer, and subject matter expert wants something from the C-suite: attention, resources, approval, buy-in, mind share, and of course, budget….

My keys to success: ignorance, persistence and dumb luck.

BILL-Blog_1214

It’s not every day you get to talk to over a hundred professionals about how ignorant you are and get a hearty round of applause. But last Friday, I spoke to an audience of about 100 executive MBA graduates at the Rochester Institute of Technology’s annual “Sharpen the Saw” event. The annual day-long event is built on one…

Roberts’ Top 10 Blogs From 2016

bill_blog_

‘Tis the season for annual reviews, look back glances at the trends, greatest hits and misses, and of course top 10 lists. They’re ubiquitous this time of year and we love a good tradition. And a good list. First, a little background: our agency blog post has been going strong for about 4+ years. It’s a panel post…

Learning on the job: From shoeshine kid to agency CEO in 37 odd jobs.

bills_blog_10-17

The spark for this serial post was the hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me most…

Learning on the job: from paperboy to ad agency CEO in 37 odd jobs.

OddJobs

The spark for this serial post was the recent hashtag #firstsevenjobs that swirled around social channels from leading corporate CEOs and leaders throughout industry. I’ve been working in the advertising business for almost four decades. When I started to compile my #firstsevenjobs list since I started working at age 11 or so—I realized I had a rich, varied and unusual education. What struck me…

What makes engineers tick? And why you should care.

14898_cover

There’s a well-known legendary back and forth that supposedly occurred between the two iconic American novelists F. Scott Fitzgerald and Ernest Hemingway. According to the literati, it went something like this: Fitzgerald: ”The rich are different than us.” To which Hemingway replied, “Yes, they have more money.” As it turns out, engineers are different from…

Life with Betty: “I’m free and outside!”

mombroncobucking-2

A personal series on living and learning in a multigenerational household. Part three. About a year ago I moved in with an 85-year-old woman—my mother-in-law, Betty. At the agency, we have a lot of experience marketing to and connecting with the senior market. But this one’s personal. Instead of talking about all the facts, figures,…

“Take as Directed” campaign recognized for “super” results.

featured_img

Back in 2014, Excellus BlueCross BlueShield came to us with a serious health issue affecting Rochester: medication adherence. Since then, the Silver Anvil Award-winning “Take as Directed” (TAD) campaign has made significant positive changes in the health of our community. Most recently, the Excellus BlueCross BlueShield campaign was featured as the cover story in the…

Life with Betty: Making the big move.