Author Archives: Bill Murtha, CEO

Change agent asks: what do you want to change?

453681439_stepping-away-from-the-mainstream-horizontal-500px

Make change happen. That’s really what everyone is looking for in this business. Agencies don’t get hired to just make ads and create words and pictures. They get hired, and also fired, based on their ability to change something. More than anything we’re a change agent. And as a change agent,  helping clients  to create change is…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

Event Marketing Success: Move beyond the jumbo shrimp.

481884851-resize

How big are your jumbo shrimp? Sadly, this well known oxymoron pretty much sums up a lot of the feedback and “metrics” from a poorly planned and ill conceived special event marketing, sponsorship, or trade show. All too often memories about the quality of the hors d’oeuvres or the open bar are all that linger as a…

Social media Olympic gold: who’s winning in Sochi and why.

177326028_hand-holding-gold-medals-500px

The winter games aren’t over yet—but by every indication the  Olympic gold for best performance in social media is going to go to consumer product giant Procter & Gamble. Question is: What have they done so right to win social media gold? According to a recent article in USA Today, P&G’s done just about everything right…

Blog hits: Our top posts from 2013.

177343132_TopTen-300px

The parties are over, the gift wrap stored away for another year, and my year-end desk and office cleanup are almost complete. So that means it’s time for the year-end wrap-up blog that puts a bright bow around some of the most popular and well read blogs from Carrot and Stick over the past year….

Obamacare: How to get young invincibles to care about it.

83826955_Group-of-millennials-posing-for-camera-500px

Aside from the infamous and well publicized glitches getting ACA’s www.healthcare.gov website off the ground—there’s a bigger problem lurking behind the technical snafus regarding the Obamacare launch. How do you get young healthy people to care enough to sign up for Obamacare? Young and healthy individuals’ participation in the health plan system is one of the…

Movember: How Growing a Moustache Can Change Men’s Health.

83742620_Man-with-mustache-500px

Growing a “mo” in Movember could save your life, a friend’s life, and change health behavior. Every month, week, even day seems to have a special health awareness cause attached to it. In fact, www.nationalhealthfinder.gov tracks and supports over 60 nationally recognized  special days, weeks, or months of heath issues awareness. All good causes and serious health…

Health Insurance Exchanges First Day. How’d it go?

147951507_Newspaper-headlines-dealing-with-medical-cover_healthcare-500px

Are you ready to shop and buy on health insurance exchanges? I’m writing this on Day One of the historic launch of a key component of the Affordable Care Act—health insurance exchanges—online marketplaces where individuals and small businesses can explore and enroll in insurance for 2014. Starting October 1st, uninsured individual consumers and small businesses…

Author Archives: Bill Murtha, CEO

Change agent asks: what do you want to change?

453681439_stepping-away-from-the-mainstream-horizontal-500px

Make change happen. That’s really what everyone is looking for in this business. Agencies don’t get hired to just make ads and create words and pictures. They get hired, and also fired, based on their ability to change something. More than anything we’re a change agent. And as a change agent,  helping clients  to create change is…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

Event Marketing Success: Move beyond the jumbo shrimp.

481884851-resize

How big are your jumbo shrimp? Sadly, this well known oxymoron pretty much sums up a lot of the feedback and “metrics” from a poorly planned and ill conceived special event marketing, sponsorship, or trade show. All too often memories about the quality of the hors d’oeuvres or the open bar are all that linger as a…

Social media Olympic gold: who’s winning in Sochi and why.

177326028_hand-holding-gold-medals-500px

The winter games aren’t over yet—but by every indication the  Olympic gold for best performance in social media is going to go to consumer product giant Procter & Gamble. Question is: What have they done so right to win social media gold? According to a recent article in USA Today, P&G’s done just about everything right…

Blog hits: Our top posts from 2013.

177343132_TopTen-300px

The parties are over, the gift wrap stored away for another year, and my year-end desk and office cleanup are almost complete. So that means it’s time for the year-end wrap-up blog that puts a bright bow around some of the most popular and well read blogs from Carrot and Stick over the past year….

Obamacare: How to get young invincibles to care about it.

83826955_Group-of-millennials-posing-for-camera-500px

Aside from the infamous and well publicized glitches getting ACA’s www.healthcare.gov website off the ground—there’s a bigger problem lurking behind the technical snafus regarding the Obamacare launch. How do you get young healthy people to care enough to sign up for Obamacare? Young and healthy individuals’ participation in the health plan system is one of the…

Movember: How Growing a Moustache Can Change Men’s Health.

83742620_Man-with-mustache-500px

Growing a “mo” in Movember could save your life, a friend’s life, and change health behavior. Every month, week, even day seems to have a special health awareness cause attached to it. In fact, www.nationalhealthfinder.gov tracks and supports over 60 nationally recognized  special days, weeks, or months of heath issues awareness. All good causes and serious health…

Health Insurance Exchanges First Day. How’d it go?

147951507_Newspaper-headlines-dealing-with-medical-cover_healthcare-500px

Are you ready to shop and buy on health insurance exchanges? I’m writing this on Day One of the historic launch of a key component of the Affordable Care Act—health insurance exchanges—online marketplaces where individuals and small businesses can explore and enroll in insurance for 2014. Starting October 1st, uninsured individual consumers and small businesses…

Author Archives: Bill Murtha, CEO

Change agent asks: what do you want to change?

453681439_stepping-away-from-the-mainstream-horizontal-500px

Make change happen. That’s really what everyone is looking for in this business. Agencies don’t get hired to just make ads and create words and pictures. They get hired, and also fired, based on their ability to change something. More than anything we’re a change agent. And as a change agent,  helping clients  to create change is…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

Event Marketing Success: Move beyond the jumbo shrimp.

481884851-resize

How big are your jumbo shrimp? Sadly, this well known oxymoron pretty much sums up a lot of the feedback and “metrics” from a poorly planned and ill conceived special event marketing, sponsorship, or trade show. All too often memories about the quality of the hors d’oeuvres or the open bar are all that linger as a…

Social media Olympic gold: who’s winning in Sochi and why.

177326028_hand-holding-gold-medals-500px

The winter games aren’t over yet—but by every indication the  Olympic gold for best performance in social media is going to go to consumer product giant Procter & Gamble. Question is: What have they done so right to win social media gold? According to a recent article in USA Today, P&G’s done just about everything right…

Blog hits: Our top posts from 2013.

177343132_TopTen-300px

The parties are over, the gift wrap stored away for another year, and my year-end desk and office cleanup are almost complete. So that means it’s time for the year-end wrap-up blog that puts a bright bow around some of the most popular and well read blogs from Carrot and Stick over the past year….

Obamacare: How to get young invincibles to care about it.

83826955_Group-of-millennials-posing-for-camera-500px

Aside from the infamous and well publicized glitches getting ACA’s www.healthcare.gov website off the ground—there’s a bigger problem lurking behind the technical snafus regarding the Obamacare launch. How do you get young healthy people to care enough to sign up for Obamacare? Young and healthy individuals’ participation in the health plan system is one of the…

Movember: How Growing a Moustache Can Change Men’s Health.

83742620_Man-with-mustache-500px

Growing a “mo” in Movember could save your life, a friend’s life, and change health behavior. Every month, week, even day seems to have a special health awareness cause attached to it. In fact, www.nationalhealthfinder.gov tracks and supports over 60 nationally recognized  special days, weeks, or months of heath issues awareness. All good causes and serious health…

Health Insurance Exchanges First Day. How’d it go?

147951507_Newspaper-headlines-dealing-with-medical-cover_healthcare-500px

Are you ready to shop and buy on health insurance exchanges? I’m writing this on Day One of the historic launch of a key component of the Affordable Care Act—health insurance exchanges—online marketplaces where individuals and small businesses can explore and enroll in insurance for 2014. Starting October 1st, uninsured individual consumers and small businesses…

Author Archives: Bill Murtha, CEO

Change agent asks: what do you want to change?

453681439_stepping-away-from-the-mainstream-horizontal-500px

Make change happen. That’s really what everyone is looking for in this business. Agencies don’t get hired to just make ads and create words and pictures. They get hired, and also fired, based on their ability to change something. More than anything we’re a change agent. And as a change agent,  helping clients  to create change is…

Our Top Blog Posts 2014: A Year of Change—sorta.

478414373-resize

Tracking our blog posts each week and seeing what clicks with our readers and followers is telling. And always surprising. This year’s recap of our best Carrot and Stick blogs from our talented panel of bloggers is no exception. The key learning here for me is that great content targeted to the right audience sticks…

One bus ride can change everything.

IMG_1390 bus 3

Sort of. Last week as part of a series of all-agency meetings we’ve typically called our “state of the agency meeting,”we changed things up. A lot. Instead of just holding our usual meeting we renamed it and gave it some new billing—“The New Roberts” meeting—and used the opportunity not just to recap our results and make plans…

Lead Poisoning: How to kill a monster that poisons kids

13237_CPLP_HHmsGuide_RS.indd

Lead poisoning permanently damages children for the rest of their lives. There is no cure for lead poisoning. It only takes the amount of lead paint dust that fits into a sugar packet to poison a child for life. Lead paint dust is especially dangerous and damaging to young children and toddlers because it’s absorbed into their systems at critical moments of childhood brain development. The effects of lead poisoning are permanent—there is no cure. There is only prevention. Sometimes you get a creative brief…

Event Marketing Success: Move beyond the jumbo shrimp.

481884851-resize

How big are your jumbo shrimp? Sadly, this well known oxymoron pretty much sums up a lot of the feedback and “metrics” from a poorly planned and ill conceived special event marketing, sponsorship, or trade show. All too often memories about the quality of the hors d’oeuvres or the open bar are all that linger as a…

Social media Olympic gold: who’s winning in Sochi and why.

177326028_hand-holding-gold-medals-500px

The winter games aren’t over yet—but by every indication the  Olympic gold for best performance in social media is going to go to consumer product giant Procter & Gamble. Question is: What have they done so right to win social media gold? According to a recent article in USA Today, P&G’s done just about everything right…

Blog hits: Our top posts from 2013.

177343132_TopTen-300px

The parties are over, the gift wrap stored away for another year, and my year-end desk and office cleanup are almost complete. So that means it’s time for the year-end wrap-up blog that puts a bright bow around some of the most popular and well read blogs from Carrot and Stick over the past year….

Obamacare: How to get young invincibles to care about it.

83826955_Group-of-millennials-posing-for-camera-500px

Aside from the infamous and well publicized glitches getting ACA’s www.healthcare.gov website off the ground—there’s a bigger problem lurking behind the technical snafus regarding the Obamacare launch. How do you get young healthy people to care enough to sign up for Obamacare? Young and healthy individuals’ participation in the health plan system is one of the…

Movember: How Growing a Moustache Can Change Men’s Health.

83742620_Man-with-mustache-500px

Growing a “mo” in Movember could save your life, a friend’s life, and change health behavior. Every month, week, even day seems to have a special health awareness cause attached to it. In fact, www.nationalhealthfinder.gov tracks and supports over 60 nationally recognized  special days, weeks, or months of heath issues awareness. All good causes and serious health…

Health Insurance Exchanges First Day. How’d it go?

147951507_Newspaper-headlines-dealing-with-medical-cover_healthcare-500px

Are you ready to shop and buy on health insurance exchanges? I’m writing this on Day One of the historic launch of a key component of the Affordable Care Act—health insurance exchanges—online marketplaces where individuals and small businesses can explore and enroll in insurance for 2014. Starting October 1st, uninsured individual consumers and small businesses…