Author Archives: Brian Rapp, VP, Creative Director

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

5 Ways Marketing Automation Changes…Uh…Marketing

Kristen-Kaighn

Will she be like a walking, talking infographic? That’s my question about Kristen Kaighn, Senior Product Manager at Marketo. Ms. Kaighn will be in Rochester on Wednesday, March 18, discussing the marketing funnel and how to grow leads, loyalty and sales through automation. Register here. If you’re familiar with Marketo, you know they can be…

Marketing Must-Read: Contagious by Jonah Berger

blog-feat

Every few years there’s a marketing book that’s so timely, so full of truth, and so terrifically insightful that it goes right to the must-read shelf in a business person’s library.  Or maybe the top of your Kindle list. That’s the case with Contagious: Why things catch on by Jonah Berger, professor at the Wharton…

Are Chip Cards Your Chance To Change the Game?

emv card

My mechanic, we’ll call him Bill, doesn’t take credit or debit cards. Cash or check only. He just doesn’t want to deal cards. Which means I don’t go there for some of my biggest repairs. Lately Bill is looking pretty smart, though. With so many point-of-sale data breaches in the past 18 months —  Target,…

How to Win the Changing Game of IT Marketing

co_blog02

In the last decade, marketing of information technology and services to businesses has changed, becoming an extremely high-stakes game. Nearly every type of organization, from manufacturing to retail to education and government, relies on technology to deliver on its core promise, be more efficient and competitive – in other words, to get their work done….

Behavior Change: 5 Lessons from House of Cards.

Kevin-Spacey_FINAL

Yes, I binge-watched the second season of House of Cards on Netflix last week. Now I have a lot of observations about why binge watching is so addictive. Beyond that phenomenon, though, there are five lessons that Frank Underwood can teach us about creating behavior change. Frank, of course, is the masterfully self-serving politician with…

Email behavior change: the mobile mandate

179324419_Businessman-use-smart-phone-computer-with-email-icon-500px

There’s no doubt or debate about it. More people than ever are reading email on their mobile devices. In fact, more people are reading email on mobile devices than on desktops now—51% according to Litmus “Email Analytics” (Jan 2014). Not only are they checking email on smartphones, but according to Yesmail, 30% of consumers are reading…

Hungry for Change? Me Too.

Brian_Slideshare-RESIZE

Soooo hungry. Literally. I’m doing about 1700 calories a day since the first of the year, and I feel hungry all the time. It’s the good kind of hunger — a little more energy, a lot more focused. I’m hungry for change, too. There are hundreds of articles and books out there that explore the…

Health Insurance Exchange: Only 14 Shopping Days Left

71417496_person-online-with-party-hat

Yes, the original deadline for purchasing health insurance online via one of the nation’s 19 health insurance exchanges or the federal health insurance exchange  for the calendar year of 2014 is approaching faster than, well, Christmas Eve. It was Monday, December 23. Now shopping on health insurance exchanges  has been extended to New Year’s Eve,…

Author Archives: Brian Rapp, VP, Creative Director

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

5 Ways Marketing Automation Changes…Uh…Marketing

Kristen-Kaighn

Will she be like a walking, talking infographic? That’s my question about Kristen Kaighn, Senior Product Manager at Marketo. Ms. Kaighn will be in Rochester on Wednesday, March 18, discussing the marketing funnel and how to grow leads, loyalty and sales through automation. Register here. If you’re familiar with Marketo, you know they can be…

Marketing Must-Read: Contagious by Jonah Berger

blog-feat

Every few years there’s a marketing book that’s so timely, so full of truth, and so terrifically insightful that it goes right to the must-read shelf in a business person’s library.  Or maybe the top of your Kindle list. That’s the case with Contagious: Why things catch on by Jonah Berger, professor at the Wharton…

Are Chip Cards Your Chance To Change the Game?

emv card

My mechanic, we’ll call him Bill, doesn’t take credit or debit cards. Cash or check only. He just doesn’t want to deal cards. Which means I don’t go there for some of my biggest repairs. Lately Bill is looking pretty smart, though. With so many point-of-sale data breaches in the past 18 months —  Target,…

How to Win the Changing Game of IT Marketing

co_blog02

In the last decade, marketing of information technology and services to businesses has changed, becoming an extremely high-stakes game. Nearly every type of organization, from manufacturing to retail to education and government, relies on technology to deliver on its core promise, be more efficient and competitive – in other words, to get their work done….

Behavior Change: 5 Lessons from House of Cards.

Kevin-Spacey_FINAL

Yes, I binge-watched the second season of House of Cards on Netflix last week. Now I have a lot of observations about why binge watching is so addictive. Beyond that phenomenon, though, there are five lessons that Frank Underwood can teach us about creating behavior change. Frank, of course, is the masterfully self-serving politician with…

Email behavior change: the mobile mandate

179324419_Businessman-use-smart-phone-computer-with-email-icon-500px

There’s no doubt or debate about it. More people than ever are reading email on their mobile devices. In fact, more people are reading email on mobile devices than on desktops now—51% according to Litmus “Email Analytics” (Jan 2014). Not only are they checking email on smartphones, but according to Yesmail, 30% of consumers are reading…

Hungry for Change? Me Too.

Brian_Slideshare-RESIZE

Soooo hungry. Literally. I’m doing about 1700 calories a day since the first of the year, and I feel hungry all the time. It’s the good kind of hunger — a little more energy, a lot more focused. I’m hungry for change, too. There are hundreds of articles and books out there that explore the…

Health Insurance Exchange: Only 14 Shopping Days Left

71417496_person-online-with-party-hat

Yes, the original deadline for purchasing health insurance online via one of the nation’s 19 health insurance exchanges or the federal health insurance exchange  for the calendar year of 2014 is approaching faster than, well, Christmas Eve. It was Monday, December 23. Now shopping on health insurance exchanges  has been extended to New Year’s Eve,…

Author Archives: Brian Rapp, VP, Creative Director

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

5 Ways Marketing Automation Changes…Uh…Marketing

Kristen-Kaighn

Will she be like a walking, talking infographic? That’s my question about Kristen Kaighn, Senior Product Manager at Marketo. Ms. Kaighn will be in Rochester on Wednesday, March 18, discussing the marketing funnel and how to grow leads, loyalty and sales through automation. Register here. If you’re familiar with Marketo, you know they can be…

Marketing Must-Read: Contagious by Jonah Berger

blog-feat

Every few years there’s a marketing book that’s so timely, so full of truth, and so terrifically insightful that it goes right to the must-read shelf in a business person’s library.  Or maybe the top of your Kindle list. That’s the case with Contagious: Why things catch on by Jonah Berger, professor at the Wharton…

Are Chip Cards Your Chance To Change the Game?

emv card

My mechanic, we’ll call him Bill, doesn’t take credit or debit cards. Cash or check only. He just doesn’t want to deal cards. Which means I don’t go there for some of my biggest repairs. Lately Bill is looking pretty smart, though. With so many point-of-sale data breaches in the past 18 months —  Target,…

How to Win the Changing Game of IT Marketing

co_blog02

In the last decade, marketing of information technology and services to businesses has changed, becoming an extremely high-stakes game. Nearly every type of organization, from manufacturing to retail to education and government, relies on technology to deliver on its core promise, be more efficient and competitive – in other words, to get their work done….

Behavior Change: 5 Lessons from House of Cards.

Kevin-Spacey_FINAL

Yes, I binge-watched the second season of House of Cards on Netflix last week. Now I have a lot of observations about why binge watching is so addictive. Beyond that phenomenon, though, there are five lessons that Frank Underwood can teach us about creating behavior change. Frank, of course, is the masterfully self-serving politician with…

Email behavior change: the mobile mandate

179324419_Businessman-use-smart-phone-computer-with-email-icon-500px

There’s no doubt or debate about it. More people than ever are reading email on their mobile devices. In fact, more people are reading email on mobile devices than on desktops now—51% according to Litmus “Email Analytics” (Jan 2014). Not only are they checking email on smartphones, but according to Yesmail, 30% of consumers are reading…

Hungry for Change? Me Too.

Brian_Slideshare-RESIZE

Soooo hungry. Literally. I’m doing about 1700 calories a day since the first of the year, and I feel hungry all the time. It’s the good kind of hunger — a little more energy, a lot more focused. I’m hungry for change, too. There are hundreds of articles and books out there that explore the…

Health Insurance Exchange: Only 14 Shopping Days Left

71417496_person-online-with-party-hat

Yes, the original deadline for purchasing health insurance online via one of the nation’s 19 health insurance exchanges or the federal health insurance exchange  for the calendar year of 2014 is approaching faster than, well, Christmas Eve. It was Monday, December 23. Now shopping on health insurance exchanges  has been extended to New Year’s Eve,…

Author Archives: Brian Rapp, VP, Creative Director

Can B2B Marketing Ever Be As Hip As Hamilton?

brian-hamilton

History is boring, right? I mean, for most people, the word history connotes big, dense books and long, dull lectures. There are nuggets or quotes that might capture your interest. But for the most part, it sounds daunting. That’s how some marketers may feel about B2B. Of course, there are compelling business letters. Dynamic airport…

How Content Marketing (and Awards) Can Change Your World

cma

The team here at Roberts was thrilled recently to learn that two of our biggest projects for Xerox are finalists in the Content Marketing Awards. It’s a global competition with winners to be announced at Content Marketing World in September. I know what you’re thinking. “No news here. Agencies love awards.” Well, ye, we do. But…

5 Ways Marketing Automation Changes…Uh…Marketing

Kristen-Kaighn

Will she be like a walking, talking infographic? That’s my question about Kristen Kaighn, Senior Product Manager at Marketo. Ms. Kaighn will be in Rochester on Wednesday, March 18, discussing the marketing funnel and how to grow leads, loyalty and sales through automation. Register here. If you’re familiar with Marketo, you know they can be…

Marketing Must-Read: Contagious by Jonah Berger

blog-feat

Every few years there’s a marketing book that’s so timely, so full of truth, and so terrifically insightful that it goes right to the must-read shelf in a business person’s library.  Or maybe the top of your Kindle list. That’s the case with Contagious: Why things catch on by Jonah Berger, professor at the Wharton…

Are Chip Cards Your Chance To Change the Game?

emv card

My mechanic, we’ll call him Bill, doesn’t take credit or debit cards. Cash or check only. He just doesn’t want to deal cards. Which means I don’t go there for some of my biggest repairs. Lately Bill is looking pretty smart, though. With so many point-of-sale data breaches in the past 18 months —  Target,…

How to Win the Changing Game of IT Marketing

co_blog02

In the last decade, marketing of information technology and services to businesses has changed, becoming an extremely high-stakes game. Nearly every type of organization, from manufacturing to retail to education and government, relies on technology to deliver on its core promise, be more efficient and competitive – in other words, to get their work done….

Behavior Change: 5 Lessons from House of Cards.

Kevin-Spacey_FINAL

Yes, I binge-watched the second season of House of Cards on Netflix last week. Now I have a lot of observations about why binge watching is so addictive. Beyond that phenomenon, though, there are five lessons that Frank Underwood can teach us about creating behavior change. Frank, of course, is the masterfully self-serving politician with…

Email behavior change: the mobile mandate

179324419_Businessman-use-smart-phone-computer-with-email-icon-500px

There’s no doubt or debate about it. More people than ever are reading email on their mobile devices. In fact, more people are reading email on mobile devices than on desktops now—51% according to Litmus “Email Analytics” (Jan 2014). Not only are they checking email on smartphones, but according to Yesmail, 30% of consumers are reading…

Hungry for Change? Me Too.

Brian_Slideshare-RESIZE

Soooo hungry. Literally. I’m doing about 1700 calories a day since the first of the year, and I feel hungry all the time. It’s the good kind of hunger — a little more energy, a lot more focused. I’m hungry for change, too. There are hundreds of articles and books out there that explore the…

Health Insurance Exchange: Only 14 Shopping Days Left

71417496_person-online-with-party-hat

Yes, the original deadline for purchasing health insurance online via one of the nation’s 19 health insurance exchanges or the federal health insurance exchange  for the calendar year of 2014 is approaching faster than, well, Christmas Eve. It was Monday, December 23. Now shopping on health insurance exchanges  has been extended to New Year’s Eve,…