Author Archives: Chelsey Graham, Senior Account Executive

Chelsey and her beloved dog, Skipper, live in West Irondequoit, NY. A Rochester native and SUNY Brockport graduate, Chelsey, when not writing about finance, marketing or customer loyalty, she enjoys singing at area venues and events and taking in the many sights and sounds that Rochester so generously offers.

New Recruitment Reality: Put Your Marketing Hat On

Chelsey-9-17

Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

179753654_500px

My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

What’s Your Fraud Got To Do With Me?

skipper

What the EMV Fraud Liability Shift means for SMBs. Recently, while bringing my beloved pup Skipper to his doggie day care, (a doggie must-have given his affinity for shoes and cushions), I was informed by the owner that it was time to renew my monthly package. Wallet in hand, I brandished a new credit card,…

Author Archives: Chelsey Graham, Senior Account Executive

Chelsey and her beloved dog, Skipper, live in West Irondequoit, NY. A Rochester native and SUNY Brockport graduate, Chelsey, when not writing about finance, marketing or customer loyalty, she enjoys singing at area venues and events and taking in the many sights and sounds that Rochester so generously offers.

New Recruitment Reality: Put Your Marketing Hat On

Chelsey-9-17

Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

179753654_500px

My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

What’s Your Fraud Got To Do With Me?

skipper

What the EMV Fraud Liability Shift means for SMBs. Recently, while bringing my beloved pup Skipper to his doggie day care, (a doggie must-have given his affinity for shoes and cushions), I was informed by the owner that it was time to renew my monthly package. Wallet in hand, I brandished a new credit card,…

Author Archives: Chelsey Graham, Senior Account Executive

Chelsey and her beloved dog, Skipper, live in West Irondequoit, NY. A Rochester native and SUNY Brockport graduate, Chelsey, when not writing about finance, marketing or customer loyalty, she enjoys singing at area venues and events and taking in the many sights and sounds that Rochester so generously offers.

New Recruitment Reality: Put Your Marketing Hat On

Chelsey-9-17

Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

179753654_500px

My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

What’s Your Fraud Got To Do With Me?

skipper

What the EMV Fraud Liability Shift means for SMBs. Recently, while bringing my beloved pup Skipper to his doggie day care, (a doggie must-have given his affinity for shoes and cushions), I was informed by the owner that it was time to renew my monthly package. Wallet in hand, I brandished a new credit card,…

Author Archives: Chelsey Graham, Senior Account Executive

Chelsey and her beloved dog, Skipper, live in West Irondequoit, NY. A Rochester native and SUNY Brockport graduate, Chelsey, when not writing about finance, marketing or customer loyalty, she enjoys singing at area venues and events and taking in the many sights and sounds that Rochester so generously offers.

New Recruitment Reality: Put Your Marketing Hat On

Chelsey-9-17

Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

179753654_500px

My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

What’s Your Fraud Got To Do With Me?

skipper

What the EMV Fraud Liability Shift means for SMBs. Recently, while bringing my beloved pup Skipper to his doggie day care, (a doggie must-have given his affinity for shoes and cushions), I was informed by the owner that it was time to renew my monthly package. Wallet in hand, I brandished a new credit card,…

Author Archives: Chelsey Graham, Senior Account Executive

Chelsey and her beloved dog, Skipper, live in West Irondequoit, NY. A Rochester native and SUNY Brockport graduate, Chelsey, when not writing about finance, marketing or customer loyalty, she enjoys singing at area venues and events and taking in the many sights and sounds that Rochester so generously offers.

New Recruitment Reality: Put Your Marketing Hat On

Chelsey-9-17

Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

179753654_500px

My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

What’s Your Fraud Got To Do With Me?

skipper

What the EMV Fraud Liability Shift means for SMBs. Recently, while bringing my beloved pup Skipper to his doggie day care, (a doggie must-have given his affinity for shoes and cushions), I was informed by the owner that it was time to renew my monthly package. Wallet in hand, I brandished a new credit card,…

Author Archives: Chelsey Graham, Senior Account Executive

Chelsey and her beloved dog, Skipper, live in West Irondequoit, NY. A Rochester native and SUNY Brockport graduate, Chelsey, when not writing about finance, marketing or customer loyalty, she enjoys singing at area venues and events and taking in the many sights and sounds that Rochester so generously offers.

New Recruitment Reality: Put Your Marketing Hat On

Chelsey-9-17

Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

179753654_500px

My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

What’s Your Fraud Got To Do With Me?

skipper

What the EMV Fraud Liability Shift means for SMBs. Recently, while bringing my beloved pup Skipper to his doggie day care, (a doggie must-have given his affinity for shoes and cushions), I was informed by the owner that it was time to renew my monthly package. Wallet in hand, I brandished a new credit card,…

Author Archives: Chelsey Graham, Senior Account Executive

Chelsey and her beloved dog, Skipper, live in West Irondequoit, NY. A Rochester native and SUNY Brockport graduate, Chelsey, when not writing about finance, marketing or customer loyalty, she enjoys singing at area venues and events and taking in the many sights and sounds that Rochester so generously offers.

New Recruitment Reality: Put Your Marketing Hat On

Chelsey-9-17

Treat job seekers like prospective customers Picture this: You are a nimble, creative marketer armed with data-driven methods to deliver personalized and relevant messaging right to the heart of a demanding and digitally discerning audience. You wouldn’t dream of using the old “spray and pray” strategy to reach your prospects. But right now, precious marketing…

Coupons, Schmoopons: Top 3 Reasons Why Your Loyalty Program Should Be Digital

179753654_500px

My parents. LOVE them. And as I get older, what I used to think were my parents’ most cringe-worthy little habits have not only become more endearing, but have actually influenced my own behavior. One example: their predatory instincts toward sniffing out a good deal. I mean, these guys are masters. If in any given…

What’s Your Fraud Got To Do With Me?

skipper

What the EMV Fraud Liability Shift means for SMBs. Recently, while bringing my beloved pup Skipper to his doggie day care, (a doggie must-have given his affinity for shoes and cushions), I was informed by the owner that it was time to renew my monthly package. Wallet in hand, I brandished a new credit card,…