Author Archives: Gregg Dinino - Director Public Relations

What makes engineers tick?

cover_square

It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Reaching the Elusive Engineer with Multichannel Marketing

gregg_multi-channel_v1

If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

greggs_blog

At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

3 Reasons to Introduce Webinars to B2B Audiences

503137295

Many of us have attended a webinar online. The lure of an interesting and educational topic often offered for a small fee, or for free. View it online at your desk at work, or on the go with your mobile device. Have a conflict during the scheduled time? There likely will be an on demand…

Author Archives: Gregg Dinino - Director Public Relations

What makes engineers tick?

cover_square

It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Reaching the Elusive Engineer with Multichannel Marketing

gregg_multi-channel_v1

If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

greggs_blog

At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

3 Reasons to Introduce Webinars to B2B Audiences

503137295

Many of us have attended a webinar online. The lure of an interesting and educational topic often offered for a small fee, or for free. View it online at your desk at work, or on the go with your mobile device. Have a conflict during the scheduled time? There likely will be an on demand…

Author Archives: Gregg Dinino - Director Public Relations

What makes engineers tick?

cover_square

It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Reaching the Elusive Engineer with Multichannel Marketing

gregg_multi-channel_v1

If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

greggs_blog

At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

3 Reasons to Introduce Webinars to B2B Audiences

503137295

Many of us have attended a webinar online. The lure of an interesting and educational topic often offered for a small fee, or for free. View it online at your desk at work, or on the go with your mobile device. Have a conflict during the scheduled time? There likely will be an on demand…

Author Archives: Gregg Dinino - Director Public Relations

What makes engineers tick?

cover_square

It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Reaching the Elusive Engineer with Multichannel Marketing

gregg_multi-channel_v1

If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

greggs_blog

At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

3 Reasons to Introduce Webinars to B2B Audiences

503137295

Many of us have attended a webinar online. The lure of an interesting and educational topic often offered for a small fee, or for free. View it online at your desk at work, or on the go with your mobile device. Have a conflict during the scheduled time? There likely will be an on demand…

Author Archives: Gregg Dinino - Director Public Relations

What makes engineers tick?

cover_square

It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Reaching the Elusive Engineer with Multichannel Marketing

gregg_multi-channel_v1

If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

greggs_blog

At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

3 Reasons to Introduce Webinars to B2B Audiences

503137295

Many of us have attended a webinar online. The lure of an interesting and educational topic often offered for a small fee, or for free. View it online at your desk at work, or on the go with your mobile device. Have a conflict during the scheduled time? There likely will be an on demand…

Author Archives: Gregg Dinino - Director Public Relations

What makes engineers tick?

cover_square

It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Reaching the Elusive Engineer with Multichannel Marketing

gregg_multi-channel_v1

If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

greggs_blog

At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation

gregg_blog_main

Germany’s annual Hannover Messe industrial show is largely recognized as the “world’s leading industrial trade fair” bringing together the industry’s innovation leaders showcasing advances in manufacturing and technical progress. This year’s 2016 event kicked off with a “preview” in late January for 40 industrial engineering and technical sector companies and dozens of global trade media…

3 Reasons to Introduce Webinars to B2B Audiences

503137295

Many of us have attended a webinar online. The lure of an interesting and educational topic often offered for a small fee, or for free. View it online at your desk at work, or on the go with your mobile device. Have a conflict during the scheduled time? There likely will be an on demand…

Author Archives: Gregg Dinino - Director Public Relations

What makes engineers tick?

cover_square

It’s a question B2B marketers often struggle with answering. Typical advertising is often rebuffed. They generally don’t like to be sold. Patience is required.  Instead these analytical left-brain thinkers prefer to solve a challenge, share their knowledge and learn something new. Providing the right content, in the right channel at the right time aligns with…

Reaching the Elusive Engineer with Multichannel Marketing

gregg_multi-channel_v1

If your business needs to reach engineers for a product or service then, this blog is for you. Understanding how these modern makers think—what makes them tick, essentially requires a multichannel marketing approach with a digital emphasis. Engineers are faced with compressed deadlines and now must turn around their project cycles faster than ever. Being…

3 Ways Technology Keeps Seniors Connected

nalw-gregg

As a country, we are in the midst of a period of change with the largest segments of the population gracefully aging. America’s seniors largely fall into what is referred to as the Silent Generation or those born during the period of the 1920s through the mid-1940s. This group expects high quality of care and…

Unlock the Engineer’s Journey: Align Content with Behavior

Gregg-ebook-buyers-journey

B2B brands and marketers trying to reach engineers take note. A typical B2B approach will not work without understanding the unique preferences and behaviors of these analytical thinkers. Marketers must be steps ahead, anticipating engineers’ preferred work activities when starting their process for a new project. Understanding the typical behaviors and preferences along each stage…

Engineers and Social Media: Where They Go and What They Look For

greggs_blog

At Roberts, we intimately understand engineers and what makes them tick. How they think, act, and their typical behaviors and preferences at each stage of a project. We understand they need information quickly, as they are under pressure to work faster and more efficiently with ever compressing project deadlines. These modern makers have an innate…

Left Brain Thinkers: Unraveling the Industrial Engineer’s Buyer’s Journey

gregg-8-15

Engineers are a different breed from the rest of us. They are data-driven decision makers who like to be in control and favor a consistent routine. These builders and makers want to understand how and why things work and are often drawn to the latest tech gadgets. Today’s modern industrial engineer has more barriers to…

Meet Today’s Modern Engineer

Gregg_August_Blog

What do you think of when you hear the term engineer? Well if you are like many of us, you likely start by thinking of an older man. Typically an introvert, math-savvy, pocket protector wearing, problem solver who likes to create things ranging from planes and bridges to developing software code to operate some of…

Fiduciary Rule Aftershock: Communication Considerations for Financial Services Brands

510965424

Lost in the mainstream press was last week’s announcement from the Department of Labor issuing new protections for investors addressing conflicts of interest in retirement advice. What is widely known in the investment industry as the “Fiduciary Rule” has been met with much hand-wringing over the past several months by large financial institutions and for…

Hannover Messe 2016 Preview: Two Industrial Trends Powering New Innovation