Author Archives: Heather Wohaska, Account Executive

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Have you been to Jazz Street?

HEATHER_POST

It’s a charming part of town that comes to life once a year on Gibbs Street for the Xerox Rochester International Jazz Festival (XRIJF). Over the past 15 years, this event has become one of the nation’s most respected music festivals, providing an eclectic collection of music, food, and inspiration right here in Rochester, N.Y….

Author Archives: Heather Wohaska, Account Executive

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Have you been to Jazz Street?

HEATHER_POST

It’s a charming part of town that comes to life once a year on Gibbs Street for the Xerox Rochester International Jazz Festival (XRIJF). Over the past 15 years, this event has become one of the nation’s most respected music festivals, providing an eclectic collection of music, food, and inspiration right here in Rochester, N.Y….

Author Archives: Heather Wohaska, Account Executive

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Have you been to Jazz Street?

HEATHER_POST

It’s a charming part of town that comes to life once a year on Gibbs Street for the Xerox Rochester International Jazz Festival (XRIJF). Over the past 15 years, this event has become one of the nation’s most respected music festivals, providing an eclectic collection of music, food, and inspiration right here in Rochester, N.Y….

Author Archives: Heather Wohaska, Account Executive

Top 5s from Two Marketing Conferences – EventTech and &THEN

heaher_rachel_blog_file

Rachel Spence and I were lucky enough to attend Direct Marketing Association’s &Then Conference and EventTech this year and brought back 7 days’ and 250 sessions’ worth of content. We shared our 5 key takeaways as a BrainSnack presentation before our annual Roberts Holiday Party (you can watch our livestream here). In case you missed…

Live it and Share it – Bring your audience into your brand experience

heather_blog_file

You’ve done everything right. You’ve chosen the perfect tradeshow location. The engaging speaker with an enticing session description in the program. The email explaining how valuable this will be for potential clients and their business. Only, “build it and they will come,” is not a successful, standalone strategy. In the age of cluttered media, companies…

Get wild: Soar Above with Augmented Reality in Event Marketing

Heather's-blog

Let’s take it to the next level. Get wild. Soar Above. After all, that’s the beauty of events, right? No matter the audience statistic you have tucked away or the business goal you’re trying to reach this year, at the core, your event attendees are human and they’re expecting a positive, personalized, and new experience…

Have you been to Jazz Street?

HEATHER_POST

It’s a charming part of town that comes to life once a year on Gibbs Street for the Xerox Rochester International Jazz Festival (XRIJF). Over the past 15 years, this event has become one of the nation’s most respected music festivals, providing an eclectic collection of music, food, and inspiration right here in Rochester, N.Y….