Author Archives: Jen

Social Media Changed the 2012 Election Experience

4250358_Vote-Button_150px

The 2012 election was a heated debate for many, and regardless if your party won, we can all feel a little relief that the campaign ads are finally over. If you were like me, you probably unfriended or at the very least hid one of your “friends” who thought Facebook was a great space to…

A One-Size-Fits-All Approach: New USDA School Lunch Guidelines

1353973-Student-having-lunch-in-dining-hall-150px

As a mother of three, the recent “We Are Hungry” protests against Michelle Obama’s guidelines to enforce a  healthier school lunch have made me pay a little closer attention to what is going on in school cafeterias. Students Protest Smaller Lunches To help combat childhood obesity,  new USDA school lunch guidelines restrict calorie intake to…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Eating Healthy On-a-Stick: How many calories is that?

FUNNEL-CAKES_1666319_150px

It’s that time of the year—Fair time. Some of my favorite summer memories revolve around a hot, sticky trip to the fair where I gorged myself with anything fried or on-a-stick.  As an employee of the Roberts MN office, I have close access to “The Great Minnesota Get-Together” famous for offering everything on-a-stick. And I…

Affordable Care Act’s landmark decision: What it means to insurers and you.

1002647_P_Wooden-gavel-150px

The controversial debate on health care reform finally came to an end with the Supreme Court’s ruling that the Affordable Care Act (ACA) is indeed constitutional. According to TIME.com, The Affordable Care Act will extend health insurance to some 30 million Americans who currently lack coverage. It will also guarantee the availability of insurance for…

Wellness Programs: Can 10,000 Steps Make Employees Healthier?

Jen_RunningShoes-200px

Today I caught myself walking in place while on a conference call trying to get the counter on my pedometer to move.  I was instantly impressed at how a simple little pedometer and some friendly office competition has heightened my sense of awareness to healthy daily choices.   Our office is participating in Wegmans’  Eat Well, Live Well Challenge,…

Smart phones and bad habits: healthy apps can drive behavior change.

Health Care Apps

Changing a bad habit can be an overwhelming task for anyone.  We have been told time and time again to eat healthy, exercise regularly, and to quit smoking because risky behaviors such as these lead to heart disease, diabetes and cancer.  Diseases such as these put a strain on the health care system, yet they…

Dry cleaning, groceries, health insurance? Health insurance goes retail.

Retail Insurance

Seems like an odd mix, but soon it will be common to purchase health insurance in the same place in which you run your other errands.  As health care costs continue to rise and become unaffordable or an optional employee benefit for employers, health insurers must switch their focus to individual sales— a segment which has commonly…

Get inside the head of your Medicare audience

Get inside the head of a 65-year-old

If you are a marketer, you have probably watched as your agency presented their latest creative work and thought, “I don’t get it, this just isn’t doing it for me.”  My reaction, “Perfect!”  If you are not my audience, your reactions have less significance.  If I’m targeting a 65-year-old for Medicare, I would expect your response to…

Author Archives: Jen

Social Media Changed the 2012 Election Experience

4250358_Vote-Button_150px

The 2012 election was a heated debate for many, and regardless if your party won, we can all feel a little relief that the campaign ads are finally over. If you were like me, you probably unfriended or at the very least hid one of your “friends” who thought Facebook was a great space to…

A One-Size-Fits-All Approach: New USDA School Lunch Guidelines

1353973-Student-having-lunch-in-dining-hall-150px

As a mother of three, the recent “We Are Hungry” protests against Michelle Obama’s guidelines to enforce a  healthier school lunch have made me pay a little closer attention to what is going on in school cafeterias. Students Protest Smaller Lunches To help combat childhood obesity,  new USDA school lunch guidelines restrict calorie intake to…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Eating Healthy On-a-Stick: How many calories is that?

FUNNEL-CAKES_1666319_150px

It’s that time of the year—Fair time. Some of my favorite summer memories revolve around a hot, sticky trip to the fair where I gorged myself with anything fried or on-a-stick.  As an employee of the Roberts MN office, I have close access to “The Great Minnesota Get-Together” famous for offering everything on-a-stick. And I…

Affordable Care Act’s landmark decision: What it means to insurers and you.

1002647_P_Wooden-gavel-150px

The controversial debate on health care reform finally came to an end with the Supreme Court’s ruling that the Affordable Care Act (ACA) is indeed constitutional. According to TIME.com, The Affordable Care Act will extend health insurance to some 30 million Americans who currently lack coverage. It will also guarantee the availability of insurance for…

Wellness Programs: Can 10,000 Steps Make Employees Healthier?

Jen_RunningShoes-200px

Today I caught myself walking in place while on a conference call trying to get the counter on my pedometer to move.  I was instantly impressed at how a simple little pedometer and some friendly office competition has heightened my sense of awareness to healthy daily choices.   Our office is participating in Wegmans’  Eat Well, Live Well Challenge,…

Smart phones and bad habits: healthy apps can drive behavior change.

Health Care Apps

Changing a bad habit can be an overwhelming task for anyone.  We have been told time and time again to eat healthy, exercise regularly, and to quit smoking because risky behaviors such as these lead to heart disease, diabetes and cancer.  Diseases such as these put a strain on the health care system, yet they…

Dry cleaning, groceries, health insurance? Health insurance goes retail.

Retail Insurance

Seems like an odd mix, but soon it will be common to purchase health insurance in the same place in which you run your other errands.  As health care costs continue to rise and become unaffordable or an optional employee benefit for employers, health insurers must switch their focus to individual sales— a segment which has commonly…

Get inside the head of your Medicare audience

Get inside the head of a 65-year-old

If you are a marketer, you have probably watched as your agency presented their latest creative work and thought, “I don’t get it, this just isn’t doing it for me.”  My reaction, “Perfect!”  If you are not my audience, your reactions have less significance.  If I’m targeting a 65-year-old for Medicare, I would expect your response to…

Author Archives: Jen

Social Media Changed the 2012 Election Experience

4250358_Vote-Button_150px

The 2012 election was a heated debate for many, and regardless if your party won, we can all feel a little relief that the campaign ads are finally over. If you were like me, you probably unfriended or at the very least hid one of your “friends” who thought Facebook was a great space to…

A One-Size-Fits-All Approach: New USDA School Lunch Guidelines

1353973-Student-having-lunch-in-dining-hall-150px

As a mother of three, the recent “We Are Hungry” protests against Michelle Obama’s guidelines to enforce a  healthier school lunch have made me pay a little closer attention to what is going on in school cafeterias. Students Protest Smaller Lunches To help combat childhood obesity,  new USDA school lunch guidelines restrict calorie intake to…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Eating Healthy On-a-Stick: How many calories is that?

FUNNEL-CAKES_1666319_150px

It’s that time of the year—Fair time. Some of my favorite summer memories revolve around a hot, sticky trip to the fair where I gorged myself with anything fried or on-a-stick.  As an employee of the Roberts MN office, I have close access to “The Great Minnesota Get-Together” famous for offering everything on-a-stick. And I…

Affordable Care Act’s landmark decision: What it means to insurers and you.

1002647_P_Wooden-gavel-150px

The controversial debate on health care reform finally came to an end with the Supreme Court’s ruling that the Affordable Care Act (ACA) is indeed constitutional. According to TIME.com, The Affordable Care Act will extend health insurance to some 30 million Americans who currently lack coverage. It will also guarantee the availability of insurance for…

Wellness Programs: Can 10,000 Steps Make Employees Healthier?

Jen_RunningShoes-200px

Today I caught myself walking in place while on a conference call trying to get the counter on my pedometer to move.  I was instantly impressed at how a simple little pedometer and some friendly office competition has heightened my sense of awareness to healthy daily choices.   Our office is participating in Wegmans’  Eat Well, Live Well Challenge,…

Smart phones and bad habits: healthy apps can drive behavior change.

Health Care Apps

Changing a bad habit can be an overwhelming task for anyone.  We have been told time and time again to eat healthy, exercise regularly, and to quit smoking because risky behaviors such as these lead to heart disease, diabetes and cancer.  Diseases such as these put a strain on the health care system, yet they…

Dry cleaning, groceries, health insurance? Health insurance goes retail.

Retail Insurance

Seems like an odd mix, but soon it will be common to purchase health insurance in the same place in which you run your other errands.  As health care costs continue to rise and become unaffordable or an optional employee benefit for employers, health insurers must switch their focus to individual sales— a segment which has commonly…

Get inside the head of your Medicare audience

Get inside the head of a 65-year-old

If you are a marketer, you have probably watched as your agency presented their latest creative work and thought, “I don’t get it, this just isn’t doing it for me.”  My reaction, “Perfect!”  If you are not my audience, your reactions have less significance.  If I’m targeting a 65-year-old for Medicare, I would expect your response to…

Author Archives: Jen

Social Media Changed the 2012 Election Experience

4250358_Vote-Button_150px

The 2012 election was a heated debate for many, and regardless if your party won, we can all feel a little relief that the campaign ads are finally over. If you were like me, you probably unfriended or at the very least hid one of your “friends” who thought Facebook was a great space to…

A One-Size-Fits-All Approach: New USDA School Lunch Guidelines

1353973-Student-having-lunch-in-dining-hall-150px

As a mother of three, the recent “We Are Hungry” protests against Michelle Obama’s guidelines to enforce a  healthier school lunch have made me pay a little closer attention to what is going on in school cafeterias. Students Protest Smaller Lunches To help combat childhood obesity,  new USDA school lunch guidelines restrict calorie intake to…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Eating Healthy On-a-Stick: How many calories is that?

FUNNEL-CAKES_1666319_150px

It’s that time of the year—Fair time. Some of my favorite summer memories revolve around a hot, sticky trip to the fair where I gorged myself with anything fried or on-a-stick.  As an employee of the Roberts MN office, I have close access to “The Great Minnesota Get-Together” famous for offering everything on-a-stick. And I…

Affordable Care Act’s landmark decision: What it means to insurers and you.

1002647_P_Wooden-gavel-150px

The controversial debate on health care reform finally came to an end with the Supreme Court’s ruling that the Affordable Care Act (ACA) is indeed constitutional. According to TIME.com, The Affordable Care Act will extend health insurance to some 30 million Americans who currently lack coverage. It will also guarantee the availability of insurance for…

Wellness Programs: Can 10,000 Steps Make Employees Healthier?

Jen_RunningShoes-200px

Today I caught myself walking in place while on a conference call trying to get the counter on my pedometer to move.  I was instantly impressed at how a simple little pedometer and some friendly office competition has heightened my sense of awareness to healthy daily choices.   Our office is participating in Wegmans’  Eat Well, Live Well Challenge,…

Smart phones and bad habits: healthy apps can drive behavior change.

Health Care Apps

Changing a bad habit can be an overwhelming task for anyone.  We have been told time and time again to eat healthy, exercise regularly, and to quit smoking because risky behaviors such as these lead to heart disease, diabetes and cancer.  Diseases such as these put a strain on the health care system, yet they…

Dry cleaning, groceries, health insurance? Health insurance goes retail.

Retail Insurance

Seems like an odd mix, but soon it will be common to purchase health insurance in the same place in which you run your other errands.  As health care costs continue to rise and become unaffordable or an optional employee benefit for employers, health insurers must switch their focus to individual sales— a segment which has commonly…

Get inside the head of your Medicare audience

Get inside the head of a 65-year-old

If you are a marketer, you have probably watched as your agency presented their latest creative work and thought, “I don’t get it, this just isn’t doing it for me.”  My reaction, “Perfect!”  If you are not my audience, your reactions have less significance.  If I’m targeting a 65-year-old for Medicare, I would expect your response to…

Author Archives: Jen

Social Media Changed the 2012 Election Experience

4250358_Vote-Button_150px

The 2012 election was a heated debate for many, and regardless if your party won, we can all feel a little relief that the campaign ads are finally over. If you were like me, you probably unfriended or at the very least hid one of your “friends” who thought Facebook was a great space to…

A One-Size-Fits-All Approach: New USDA School Lunch Guidelines

1353973-Student-having-lunch-in-dining-hall-150px

As a mother of three, the recent “We Are Hungry” protests against Michelle Obama’s guidelines to enforce a  healthier school lunch have made me pay a little closer attention to what is going on in school cafeterias. Students Protest Smaller Lunches To help combat childhood obesity,  new USDA school lunch guidelines restrict calorie intake to…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Eating Healthy On-a-Stick: How many calories is that?

FUNNEL-CAKES_1666319_150px

It’s that time of the year—Fair time. Some of my favorite summer memories revolve around a hot, sticky trip to the fair where I gorged myself with anything fried or on-a-stick.  As an employee of the Roberts MN office, I have close access to “The Great Minnesota Get-Together” famous for offering everything on-a-stick. And I…

Affordable Care Act’s landmark decision: What it means to insurers and you.

1002647_P_Wooden-gavel-150px

The controversial debate on health care reform finally came to an end with the Supreme Court’s ruling that the Affordable Care Act (ACA) is indeed constitutional. According to TIME.com, The Affordable Care Act will extend health insurance to some 30 million Americans who currently lack coverage. It will also guarantee the availability of insurance for…

Wellness Programs: Can 10,000 Steps Make Employees Healthier?

Jen_RunningShoes-200px

Today I caught myself walking in place while on a conference call trying to get the counter on my pedometer to move.  I was instantly impressed at how a simple little pedometer and some friendly office competition has heightened my sense of awareness to healthy daily choices.   Our office is participating in Wegmans’  Eat Well, Live Well Challenge,…

Smart phones and bad habits: healthy apps can drive behavior change.

Health Care Apps

Changing a bad habit can be an overwhelming task for anyone.  We have been told time and time again to eat healthy, exercise regularly, and to quit smoking because risky behaviors such as these lead to heart disease, diabetes and cancer.  Diseases such as these put a strain on the health care system, yet they…

Dry cleaning, groceries, health insurance? Health insurance goes retail.

Retail Insurance

Seems like an odd mix, but soon it will be common to purchase health insurance in the same place in which you run your other errands.  As health care costs continue to rise and become unaffordable or an optional employee benefit for employers, health insurers must switch their focus to individual sales— a segment which has commonly…

Get inside the head of your Medicare audience

Get inside the head of a 65-year-old

If you are a marketer, you have probably watched as your agency presented their latest creative work and thought, “I don’t get it, this just isn’t doing it for me.”  My reaction, “Perfect!”  If you are not my audience, your reactions have less significance.  If I’m targeting a 65-year-old for Medicare, I would expect your response to…

Author Archives: Jen

Social Media Changed the 2012 Election Experience

4250358_Vote-Button_150px

The 2012 election was a heated debate for many, and regardless if your party won, we can all feel a little relief that the campaign ads are finally over. If you were like me, you probably unfriended or at the very least hid one of your “friends” who thought Facebook was a great space to…

A One-Size-Fits-All Approach: New USDA School Lunch Guidelines

1353973-Student-having-lunch-in-dining-hall-150px

As a mother of three, the recent “We Are Hungry” protests against Michelle Obama’s guidelines to enforce a  healthier school lunch have made me pay a little closer attention to what is going on in school cafeterias. Students Protest Smaller Lunches To help combat childhood obesity,  new USDA school lunch guidelines restrict calorie intake to…

Off the Grid: Social Media Unplugged.

2581846_girl-using-phone-150px

Going cold turkey for 72 hours without any social media contact is scary behavior change. People who know me well know I have an addictive personality and that my obsession with my iPhone runs as deep as my love of Diet Mountain Dew. I laughed when challenged by a coworker to give up any social…

Eating Healthy On-a-Stick: How many calories is that?

FUNNEL-CAKES_1666319_150px

It’s that time of the year—Fair time. Some of my favorite summer memories revolve around a hot, sticky trip to the fair where I gorged myself with anything fried or on-a-stick.  As an employee of the Roberts MN office, I have close access to “The Great Minnesota Get-Together” famous for offering everything on-a-stick. And I…

Affordable Care Act’s landmark decision: What it means to insurers and you.

1002647_P_Wooden-gavel-150px

The controversial debate on health care reform finally came to an end with the Supreme Court’s ruling that the Affordable Care Act (ACA) is indeed constitutional. According to TIME.com, The Affordable Care Act will extend health insurance to some 30 million Americans who currently lack coverage. It will also guarantee the availability of insurance for…

Wellness Programs: Can 10,000 Steps Make Employees Healthier?

Jen_RunningShoes-200px

Today I caught myself walking in place while on a conference call trying to get the counter on my pedometer to move.  I was instantly impressed at how a simple little pedometer and some friendly office competition has heightened my sense of awareness to healthy daily choices.   Our office is participating in Wegmans’  Eat Well, Live Well Challenge,…

Smart phones and bad habits: healthy apps can drive behavior change.

Health Care Apps

Changing a bad habit can be an overwhelming task for anyone.  We have been told time and time again to eat healthy, exercise regularly, and to quit smoking because risky behaviors such as these lead to heart disease, diabetes and cancer.  Diseases such as these put a strain on the health care system, yet they…

Dry cleaning, groceries, health insurance? Health insurance goes retail.

Retail Insurance

Seems like an odd mix, but soon it will be common to purchase health insurance in the same place in which you run your other errands.  As health care costs continue to rise and become unaffordable or an optional employee benefit for employers, health insurers must switch their focus to individual sales— a segment which has commonly…

Get inside the head of your Medicare audience

Get inside the head of a 65-year-old

If you are a marketer, you have probably watched as your agency presented their latest creative work and thought, “I don’t get it, this just isn’t doing it for me.”  My reaction, “Perfect!”  If you are not my audience, your reactions have less significance.  If I’m targeting a 65-year-old for Medicare, I would expect your response to…