Author Archives: Jill Duff, Copywriter

Copywriter @RobertsComm. Curious, adventurous, and free-spirited individual. Graduate of @NewhouseSU http://www.linkedin.com/in/jillianduff

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

What’s behind every B2B decision? A real person.

social_media_00049

Business folks are real people, too. There’s always a person or team behind the decision to sign a contract. And each individual has their particular demographic, psychographic, behavioral, and environmental attributes. You’ve got to carefully consider all parties involved. Each person has an educational background, a specific set of responsibilities, criteria they get evaluated and…

True Story: I’m Addicted to Likes

likes_jill

I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

Are you my mom?

Jill_ebook

By this I mean, are you an engineer? A logical, left-brain smarty pants? Here at Roberts, we recently published What Makes Engineers Tick: 6 Ways to Understand and Influence these Modern Makers. It discusses marketing to people like my mom—based on our one-on-one interviews with her (and several other engineers), primary research polling, secondary research,…

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Great advertising is based on human truths.

86526314_feat

Remember what it was like … … getting into the first car you bought and gripping the steering wheel? Seeing your child open his eyes for the first time? Packing your bags for college? Or you know that feeling you get in your tummy when an airplane or rollercoaster dips? When you absolutely hate something…

Why B2B is harder—and better.

92016366_ft

I had this amazing advertising professor named Kevin O’Neill at Syracuse University. He was a wise, award-winning gentleman. Mad Men era at its finest. Copywriter gone creative director gone agency owner of both international and creative boutiques during his brilliant career. Hanes was one of his biggest clients along with Lego, AT&T, Johnson & Johnson,…

Author Archives: Jill Duff, Copywriter

Copywriter @RobertsComm. Curious, adventurous, and free-spirited individual. Graduate of @NewhouseSU http://www.linkedin.com/in/jillianduff

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

What’s behind every B2B decision? A real person.

social_media_00049

Business folks are real people, too. There’s always a person or team behind the decision to sign a contract. And each individual has their particular demographic, psychographic, behavioral, and environmental attributes. You’ve got to carefully consider all parties involved. Each person has an educational background, a specific set of responsibilities, criteria they get evaluated and…

True Story: I’m Addicted to Likes

likes_jill

I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

Are you my mom?

Jill_ebook

By this I mean, are you an engineer? A logical, left-brain smarty pants? Here at Roberts, we recently published What Makes Engineers Tick: 6 Ways to Understand and Influence these Modern Makers. It discusses marketing to people like my mom—based on our one-on-one interviews with her (and several other engineers), primary research polling, secondary research,…

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Great advertising is based on human truths.

86526314_feat

Remember what it was like … … getting into the first car you bought and gripping the steering wheel? Seeing your child open his eyes for the first time? Packing your bags for college? Or you know that feeling you get in your tummy when an airplane or rollercoaster dips? When you absolutely hate something…

Why B2B is harder—and better.

92016366_ft

I had this amazing advertising professor named Kevin O’Neill at Syracuse University. He was a wise, award-winning gentleman. Mad Men era at its finest. Copywriter gone creative director gone agency owner of both international and creative boutiques during his brilliant career. Hanes was one of his biggest clients along with Lego, AT&T, Johnson & Johnson,…

Author Archives: Jill Duff, Copywriter

Copywriter @RobertsComm. Curious, adventurous, and free-spirited individual. Graduate of @NewhouseSU http://www.linkedin.com/in/jillianduff

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

What’s behind every B2B decision? A real person.

social_media_00049

Business folks are real people, too. There’s always a person or team behind the decision to sign a contract. And each individual has their particular demographic, psychographic, behavioral, and environmental attributes. You’ve got to carefully consider all parties involved. Each person has an educational background, a specific set of responsibilities, criteria they get evaluated and…

True Story: I’m Addicted to Likes

likes_jill

I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

Are you my mom?

Jill_ebook

By this I mean, are you an engineer? A logical, left-brain smarty pants? Here at Roberts, we recently published What Makes Engineers Tick: 6 Ways to Understand and Influence these Modern Makers. It discusses marketing to people like my mom—based on our one-on-one interviews with her (and several other engineers), primary research polling, secondary research,…

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Great advertising is based on human truths.

86526314_feat

Remember what it was like … … getting into the first car you bought and gripping the steering wheel? Seeing your child open his eyes for the first time? Packing your bags for college? Or you know that feeling you get in your tummy when an airplane or rollercoaster dips? When you absolutely hate something…

Why B2B is harder—and better.

92016366_ft

I had this amazing advertising professor named Kevin O’Neill at Syracuse University. He was a wise, award-winning gentleman. Mad Men era at its finest. Copywriter gone creative director gone agency owner of both international and creative boutiques during his brilliant career. Hanes was one of his biggest clients along with Lego, AT&T, Johnson & Johnson,…

Author Archives: Jill Duff, Copywriter

Copywriter @RobertsComm. Curious, adventurous, and free-spirited individual. Graduate of @NewhouseSU http://www.linkedin.com/in/jillianduff

Welcome to my brand campaign, [Fname].

JIll_4-19124

People signed up to receive communications from your organization. Now what? According to Janet Choi from Customer.io, you’ve got to write the perfect welcome email. Why welcome emails rock: They’re opened 4x more and clicked in 5x more than average promotional email rates. It’s all about first impressions, folks. That first correspondence determines how warm,…

What’s behind every B2B decision? A real person.

social_media_00049

Business folks are real people, too. There’s always a person or team behind the decision to sign a contract. And each individual has their particular demographic, psychographic, behavioral, and environmental attributes. You’ve got to carefully consider all parties involved. Each person has an educational background, a specific set of responsibilities, criteria they get evaluated and…

True Story: I’m Addicted to Likes

likes_jill

I hadn’t touched a Cosmo magazine since I was 22 years old. But, I was on a plane en route to a bachelorette party in NYC and it just seemed, well, fitting for the moment. As I flipped through the pages (to my surprise) I came across an interesting article about Likes. It talked about…

Are you my mom?

Jill_ebook

By this I mean, are you an engineer? A logical, left-brain smarty pants? Here at Roberts, we recently published What Makes Engineers Tick: 6 Ways to Understand and Influence these Modern Makers. It discusses marketing to people like my mom—based on our one-on-one interviews with her (and several other engineers), primary research polling, secondary research,…

Want to kick butt in advertising? Stop working so much.

176640486

As ad folks, we often fail to remember we are not average consumers. A designer pays special attention to the layout of a menu when she’s out to eat. A writer will peruse the materials in his doctor’s waiting room. We can be the worst of critics or we can fall prey to a brand…

Great advertising is based on human truths.

86526314_feat

Remember what it was like … … getting into the first car you bought and gripping the steering wheel? Seeing your child open his eyes for the first time? Packing your bags for college? Or you know that feeling you get in your tummy when an airplane or rollercoaster dips? When you absolutely hate something…

Why B2B is harder—and better.

92016366_ft

I had this amazing advertising professor named Kevin O’Neill at Syracuse University. He was a wise, award-winning gentleman. Mad Men era at its finest. Copywriter gone creative director gone agency owner of both international and creative boutiques during his brilliant career. Hanes was one of his biggest clients along with Lego, AT&T, Johnson & Johnson,…