Author Archives: Kevin Beck, Assistant Account Executive

A master of nonsense, keen observer of reality and extreme theoretical thinker, Kevin often wonders why we would put our thinking inside the box in the first place. As an expert in sounding like an expert, his content is recommended by 4 out of 5 people who recommend things.

Advice to brand marketers: think like a kid again.

KBECK053

I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Employee Engagement: The next-level of recruitment strategy.

kevin_blog_gif-file

The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

4 Cool Marketing Trends You Need To Know

Kevin_August_Blog

Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing. 1….

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

5 Things About Thought Leadership Your Boss Wants To Know

494096297

What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Direct Mail Isn’t Dead

454979707

In the digital Age of Technology that we live in, it’s fair to assess that because everything is connected, we don’t need to reach our customers through direct mail. People always just look at their email and throw out (or recycle) whatever they get in the mail. Right? Take a look at these numbers from…

Marketing Advice from a Tree

519047921

Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…

Left Brain vs. Right Brain: Why Your Marketing Strategy Needs to be Whole Brain

Data vs. Content_Roberts Communications

Stepping back and looking at the target audience’s persona is what marketing is all about. In today’s professional landscape, cross-departmental communications are essential. The marketing team stretches across multiple departments working with engineers, IT departments, product specialists and many more. Not only do they work together, but they make decisions together. So what’s the big…

Author Archives: Kevin Beck, Assistant Account Executive

A master of nonsense, keen observer of reality and extreme theoretical thinker, Kevin often wonders why we would put our thinking inside the box in the first place. As an expert in sounding like an expert, his content is recommended by 4 out of 5 people who recommend things.

Advice to brand marketers: think like a kid again.

KBECK053

I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Employee Engagement: The next-level of recruitment strategy.

kevin_blog_gif-file

The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

4 Cool Marketing Trends You Need To Know

Kevin_August_Blog

Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing. 1….

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

5 Things About Thought Leadership Your Boss Wants To Know

494096297

What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Direct Mail Isn’t Dead

454979707

In the digital Age of Technology that we live in, it’s fair to assess that because everything is connected, we don’t need to reach our customers through direct mail. People always just look at their email and throw out (or recycle) whatever they get in the mail. Right? Take a look at these numbers from…

Marketing Advice from a Tree

519047921

Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…

Left Brain vs. Right Brain: Why Your Marketing Strategy Needs to be Whole Brain

Data vs. Content_Roberts Communications

Stepping back and looking at the target audience’s persona is what marketing is all about. In today’s professional landscape, cross-departmental communications are essential. The marketing team stretches across multiple departments working with engineers, IT departments, product specialists and many more. Not only do they work together, but they make decisions together. So what’s the big…

Author Archives: Kevin Beck, Assistant Account Executive

A master of nonsense, keen observer of reality and extreme theoretical thinker, Kevin often wonders why we would put our thinking inside the box in the first place. As an expert in sounding like an expert, his content is recommended by 4 out of 5 people who recommend things.

Advice to brand marketers: think like a kid again.

KBECK053

I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Employee Engagement: The next-level of recruitment strategy.

kevin_blog_gif-file

The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

4 Cool Marketing Trends You Need To Know

Kevin_August_Blog

Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing. 1….

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

5 Things About Thought Leadership Your Boss Wants To Know

494096297

What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Direct Mail Isn’t Dead

454979707

In the digital Age of Technology that we live in, it’s fair to assess that because everything is connected, we don’t need to reach our customers through direct mail. People always just look at their email and throw out (or recycle) whatever they get in the mail. Right? Take a look at these numbers from…

Marketing Advice from a Tree

519047921

Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…

Left Brain vs. Right Brain: Why Your Marketing Strategy Needs to be Whole Brain

Data vs. Content_Roberts Communications

Stepping back and looking at the target audience’s persona is what marketing is all about. In today’s professional landscape, cross-departmental communications are essential. The marketing team stretches across multiple departments working with engineers, IT departments, product specialists and many more. Not only do they work together, but they make decisions together. So what’s the big…

Author Archives: Kevin Beck, Assistant Account Executive

A master of nonsense, keen observer of reality and extreme theoretical thinker, Kevin often wonders why we would put our thinking inside the box in the first place. As an expert in sounding like an expert, his content is recommended by 4 out of 5 people who recommend things.

Advice to brand marketers: think like a kid again.

KBECK053

I’m firm believer that you should look for inspiration everywhere. Some of the best ideas come while you’re in the shower, cooking a feast or driving home from work. As a marketer, it’s your job to make connections between the life we live and the products that surround us. The world has lot to offer…

Pro-tips on an integrated marketing event: #CustomerBowl.

Roberts Comm Customer Bowl 8

The experience for an attendee can make or break an event. While you’re planning, there are lots of moving parts that all need to align to make it successful. Our agency recently hosted the 11th annual #CustomerBowl event to gather consumer insights into the uber-expensive Super Bowl ads. During the event, we pre-screened ads like…

Employee Engagement: The next-level of recruitment strategy.

kevin_blog_gif-file

The “War for Talent” continues to rage on throughout many industries as HR departments face competition from other employers and the prospective employees (who’ve become brand customers) themselves. To strengthen your employer branding, look to use your internal employee engagement strategies. We’ve seen that engaged employees are your best brand advocates. As prospects for major…

Want top talent? Treat prospects like top customers.

img_0075

Imagine you’re selling a house, a car and a solid bank account. You might not see it that way, but your prospective talent sure does. Okay, so maybe it’s not just about the tangibles, but the dance is the same. To recruit top talent, you need to get their intrigue and treat them like consumers…

4 Cool Marketing Trends You Need To Know

Kevin_August_Blog

Everyone wants to ’Be Cool’ like John Travolta, but in the #marketing world that means keeping up with the times. A well-known barometer for the Information Age, Mary Meeker’s presentation on tech and global trends always shakes things up on the prospects of the future. In particular, the future of being cool in marketing. 1….

Did you see that email?

494127250

You get to work, open up the laptop and there it is. An inbox full of emails. To some, it’s a #firstworldproblem, to Email Marketers, it’s a challenge. Here are some insights to help you accept the challenge: 1. FROM the start It’s the first thing they see: your email FROM name. About 55% of…

5 Things About Thought Leadership Your Boss Wants To Know

494096297

What the hell is a thought leader? Obviously, it’s someone like Professor X from X-Men who can control minds. Or maybe it’s the guy sitting next to you reading Mind Manipulation co-written by Dr. Haha Lung and Dr. Christopher Prowant. Or maybe it’s you. More likely, it’s the future you. To become the thought leader leader,…

Direct Mail Isn’t Dead

454979707

In the digital Age of Technology that we live in, it’s fair to assess that because everything is connected, we don’t need to reach our customers through direct mail. People always just look at their email and throw out (or recycle) whatever they get in the mail. Right? Take a look at these numbers from…

Marketing Advice from a Tree

519047921

Back in 2013, I came across some advice from a tree (although, not from an actual tree!). I thought that it applied to my life and it does, but now I see that these ideologies can be incorporated into brand strategy. This short list stemmed from a poem by Ilan Shamir that provided guidance from…

Left Brain vs. Right Brain: Why Your Marketing Strategy Needs to be Whole Brain

Data vs. Content_Roberts Communications

Stepping back and looking at the target audience’s persona is what marketing is all about. In today’s professional landscape, cross-departmental communications are essential. The marketing team stretches across multiple departments working with engineers, IT departments, product specialists and many more. Not only do they work together, but they make decisions together. So what’s the big…